Tribal DDB

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Digital Marketing People on the Move: August 2014 Roundup

Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Internet of Things Feb 6, 2014 - How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of agency leaders their thoughts. Comments

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

05bits-susan-articlelarge-v2 Feb 6, 2014 - February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

Agency Creative Ferguson Joins Tribal DDB

Sep 13, 2012 - A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Comments

BrightTag Acquires SiteTagger

Aug 24, 2012 - Also: Tribal DDB New York hires creative director, and other industry news from the week. Comments

From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

benefitfoundersfeatured Jun 7, 2012 - In Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Comments

MTV Deploys DDB 'I Care' Button for Social Causes

i-care Apr 9, 2012 - Brands can employ the button to encourage clearer user engagement around complex issues. Comments

SapientNitro Ranks Highest for Mobile in Forrester Report

Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments

Straight Talk from TribalDDB and AKQA at Advertising Week

Oct 4, 2011 - Session produces candid discussion about risks of digital marketing. Comments

Execs & Accounts: Tribal DDB, Responsys, Eleven

Sep 1, 2011 - New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Comments

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

mcdonalds-featured Jul 22, 2011 - Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Comments

Tribal DDB Shanghai - Giving Branding a Digital Core

shanghai Jun 2, 2011 - A look at Shanghai-based digital agencies. Comments

Tribal DDB Shanghai: Giving Branding a Digital Core

ddb-shanghai-jesse-lin Jun 1, 2011 - Second in a series on Shanghai-based digital agencies. Comments

Tribal DDB Picks Up Creative Director, Planner in New York

Sep 9, 2010 - Seth Friedman joins as head of planning and Al Patton as creative director. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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