Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together in real time. Comments
Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments
Jan 30, 2013 - Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobile startup talent in retail, social TV and location in October, the company has selected nine startups... Comments
Hong Kong, October 21-22
London, November 13-14
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London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT