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social-advocate

Building Advocates, and Why It Really Matters

Jul 2, 2014 - Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also defend your brand if it is unfairly characterized. Comments

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

Travel May 28, 2014 - AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Comments

When Is a 4-Star Rating Better Than a 5-Star Rating?

rating-shutterstock-95739796 Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer... Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

Moving Ahead With Smartphone Marketing in 2011

tripadvisorfeatured Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments

How Brands Can Take a Small Step Into Social Media

smallstep Oct 28, 2010 - If you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Comments

Online Advertising Options for Destination Marketers

Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments

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