Dec 17, 2014 - With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuable market share. Comments
Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started. Comments
Jul 2, 2014 - Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also defend your brand if it is unfairly characterized. Comments
May 28, 2014 - AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Comments
Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the business engages with consumers that leave less-than-stellar ratings and how they work with the consumer... Comments
May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments
Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments
Oct 28, 2010 - If you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Comments
Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.