The X Factor of Excellent Email
Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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Translating User Generated Content
Asia

Translating User Generated Content

9y Christian Arno

Translating User Generated Content

Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...

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The New Media Meritocracy
Paid Search

The New Media Meritocracy

9y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

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4 Opportunities to Double Down on Data
Advanced Email Marketing

4 Opportunities to Double Down on Data

9y Catherine Magoffin

4 Opportunities to Double Down on Data

Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...

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The Extra Mile: Customer Service and the Sharing Economy
Marketing

The Extra Mile: Customer Service and the Sharing Economy

9y McNeal Maddox

The Extra Mile: Customer Service and the Sharing E...

With the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuabl...

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The Real World of Character Marketing and Brand Fan Fiction
Marketing

The Real World of Character Marketing and Brand Fan Fiction

10y Tessa Wegert

The Real World of Character Marketing and Brand Fa...

Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...

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Building Advocates, and Why It Really Matters
Social

Building Advocates, and Why It Really Matters

10y Dave Evans

Building Advocates, and Why It Really Matters

Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...

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Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel
Paid Search

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

10y Ashley Zeckman

Booking.com, TripAdvisor, Priceline.com Dominate P...

AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...

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When Is a 4-Star Rating Better Than a 5-Star Rating?
Local

When Is a 4-Star Rating Better Than a 5-Star Rating?

10y Gregg Stewart

When Is a 4-Star Rating Better Than a 5-Star Ratin...

The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...

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Ratings and Reviews - A Foundation for Magical Community Marketing
Community Management

Ratings and Reviews - A Foundation for Magical Community Marketing

12y Michael Della Penna

Ratings and Reviews - A Foundation for Magical Com...

What's the magic formula for defining your consumers' experience with your brands? Read More...

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Moving Ahead With Smartphone Marketing in 2011
Asia

Moving Ahead With Smartphone Marketing in 2011

13y Darren Yan

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

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How Brands Can Take a Small Step Into Social Media
Asia

How Brands Can Take a Small Step Into Social Media

13y Michael Zung

How Brands Can Take a Small Step Into Social Media

If you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Read More...

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Online Advertising Options for Destination Marketers
Media

Online Advertising Options for Destination Marketers

14y Hollis Thomases

Online Advertising Options for Destination Markete...

Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...

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