The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...
View articleOnline recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleUber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...
View articleWith the growth of the sharing economy, brands must be ready to respond to customers' grievances and issues in a timely manner, or face losing valuabl...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleSocial advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleAdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...
View articleThe answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...
View articleWhat's the magic formula for defining your consumers' experience with your brands? Read More...
View articleThe year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...
View articleIf you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Read More...
View articleMany travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...
View article