Oct 29, 2013 - YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Comments
Aug 20, 2013 - Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleClick Ad Exchange, AdSense for games and select publishers on AdMob. Comments
Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
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