Nov 14, 2012 - The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Comments
Oct 5, 2012 - Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Comments
Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments
Feb 16, 2011 - Before you start producing a viral video, here are five points to consider. Comments
Jan 11, 2011 - Here's a list of New Year's resolutions to power you through the year. Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014