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CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite

Jan 8, 2014 - Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite. Comments

No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans

richard-the-cat Jan 1, 2014 - The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Comments

Audi Moves to Tumblr With Its #WantAnR8 Contest

audi-wantanr8 Nov 7, 2013 - This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Comments

Moët & Chandon Celebrates Life’s Successes with #MoetMoments

roger-federer-for-moet-chandon-boldness-photographer-patrick-demarchelier-moet-chandon Oct 29, 2013 - Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla

graffiti Oct 21, 2013 - Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube influencers and bloggers. Comments

Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose

mayer-092613-1 Sep 27, 2013 - Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last summer. Comments

Gap Goes 'Back to Blue' With Tumblr, Styld.by

gap-back-to-blue-adam-driver Aug 21, 2013 - Gap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Comments

GE Hosts World's First Science Fair on Vine

ge-6ss-coverphoto Aug 13, 2013 - The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds." Comments

Siemens Taps Tumblr as Recruitment Tool

siemens-mc2 Aug 7, 2013 - The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career. Comments

Creating a Meaningful Tumblr Campaign

college-humor Jul 25, 2013 - The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content they'll ultimately sit alongside. Comments

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

piqora Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers

tumblr-analytics Jul 17, 2013 - Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small businesses and individual bloggers on Tumblr. Comments

Is Short the New Marketing Must?

burberry-instagramimage Jul 4, 2013 - As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly. Comments

Social Advertising: Worth a Thousand Words

overly-connected Jul 1, 2013 - Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to rethink and redefine their approach yet again. Comments

In Spite of Uncertainty, Native Ad Spending Grows

yahoo-stream Jun 27, 2013 - Whether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of careful scrutiny. Comments

3 Low-Risk Ways to Do Digital Media

better-with-mms Jun 20, 2013 - Much of being a successful advertiser online is about sending a message without disrupting the experience consumers hold dear. Sometimes it's the quietest voice that has the most to say. Comments

IWNY: Creative Alive and Kicking in Era of Native Ads

internetweek May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments

The New Ad Strategy: Be Polite

huff-post-cisco May 23, 2013 - Brands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital advertising is about being polite. Comments

What Social Fragmentation Means for Marketers

fragmentation May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

GE Celebrates Tech and Science Discovery With Wonderground App

ge-mural May 15, 2013 - GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology. Comments

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