Marketing News & Expert Advice
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Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere
Jan 14, 2013 - Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball that premiered on Friday-by offering entire episodes online as a series of animated GIF's, a format that enables a graphic image to move on a Web page... Comments
AddThis: Facebook Controls 52% of Online Sharing
Dec 13, 2011 - Meanwhile, Tumblr grew even faster than Twitter and continues to accelerate. Comments
Tiffany's Tumblr Showcases 175 Years of Jewels
Dec 5, 2012 -
The jeweler's new Tumblr will include content from various stages in its 175-year history.
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Campbell Soup Trying to Attract Millenials With Digital Content
Nov 23, 2012 -
Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials.
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Brooklyn Nets Pushes Its Digital Game
Oct 25, 2012 -
As excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since 1957, the Nets are hard at work rolling out digital content to engage Brooklynites, Nets fans and...
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Tumblr Woos Brands With Analytics Showing How Content Spreads
Oct 4, 2012 -
Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr.
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Women Flock to Tumblr and Groupon in Europe
Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments
Coca-Cola Aims to Connect With Teens on Tumblr
May 25, 2012 -
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
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The Future Is Not Display Ads - It's Display Ads and Branded Content
May 3, 2012 - Our job as digital marketers and media buyers is to roll with the punches and find ways to make it work. Comments
Miami Marlins Add Latin Flavor to Social Presence
Apr 19, 2012 -
The team recently started a Tumblr to highlight "Miami Style" baseball.
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ComScore: Social Universe Still Quickly Expanding
Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments
Coca-Cola's New Tumblr Shares Happiness
Jan 11, 2012 -
"Happiness Is" page is aimed at teen bloggers.
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