Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments
Oct 20, 2012 - The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Comments
Nov 9, 2011 - What big marketers should look for in a next-generation data management platform. Comments
Aug 1, 2011 - How 42-year-old data giant plans to expand in digital. Comments
Jan 5, 2011 - 2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Comments
Dec 13, 2010 - Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT