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RTB: Blessing or Curse? [Video]

Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

cindy Oct 20, 2012 - The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Comments

When Big Data Doesn't Provide Big Insights

Nov 9, 2011 - What big marketers should look for in a next-generation data management platform. Comments

Questions for Scott Howe, New CEO of Acxiom

scott-howe-2011 Aug 1, 2011 - How 42-year-old data giant plans to expand in digital. Comments

It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

raining-cash Jan 5, 2011 - 2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Comments

Firms Working on Standards for Real-Time Bidding

Dec 13, 2010 - Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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