TV

Anything You Can Do, the Internet Can Do Better

Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it.

to-kill-a-mockingbird

Social TV App Courts 'To Kill a Mocking Bird' Fans

USA Network and Viggle plug into classic movie airing for charity.

How to Manage Digital and TV Multitasking

While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing?

Social TV - Teaching an Old Medium New Tricks

Can TV be a social sharing experience that also involves brands?

mark

What Does Social TV Mean for Advertisers?

Co-author of the book, "Social TV" outlines what brands need to know about the medium.

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'Covert Affairs' Star Shares Tips for Social TV

Christopher Gorham says some people should avoid social networks. [Video]

TV Is Dead! Long Live TV!

If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future.

The Consumer Battle Rages on for Brands

But the battlefields are changing.

ge-data-visualization

GE Puts Creative Spin on Data in Advertisements

A story of two product lines, told through the elegant use of data.

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Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.

getglue-sb2

Pepsi Rewards Social Check-Ins on Super Bowl Sunday

Offers stickers and rewards to GetGlue users.

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Super Bowl Ads Online: To Seed or Not to Seed?

Marketers use digital to get most out of big game spends. But is it effective?

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Coke's Super Bowl Ads Will Change With the Game

Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.

luck-hbo

HBO Offers 'Luck' Episode a Week Early Via 'Go' Service

Buzz-building move enables HBO Go users to see show's second episode a week early.

SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

SES Hong Kong
SES Hong Kong

September 10-12, 2012

SES Berlin
SES Berlin

October 11, 2012

SES Chicago
SES Chicago

November 12-16, 2012

WEBINARSwebcast

Penguin Proof Link Building Strategies

May 30, 2012

1:00pm ET / 10:00am PT

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