TV

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Could Microsoft and AOL Take on Google and Facebook?

Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

A Portrait of American Mobile Video Viewing

china-mobile-commerce Jul 2, 2015 - IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social. Comments

Marketers Who Ignore Connected TV May Be Left in the Dust

tv-everywhere Jul 2, 2015 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising. Comments

Digital Meets TV with Dr. Phil and DailyMail Partnership

interview-phil Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content. Comments

Marketing Secrets from the CMO of Canadian Olympic Committee

keynote-derek-kent Jun 22, 2015 - Leading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive change in the sports marketing world. Comments

Save the Date: "One-Stop Digital" for Big Data & Analytics

cz-ct-big-data-analytics-badge Jun 16, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and will take place from June 30 to July 2, 2015. Comments

Vodafone Gets Grannies Cooking on Facebook Using Smartphones

Angry granny Jun 12, 2015 - Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them with hungry Millennials. Comments

The Battle for the Living Room Begins

tv Jun 1, 2015 - Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon. Comments

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent. Comments

It's Time to Experiment with Experiential Marketing

expe May 14, 2015 - Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands begin? Comments

TV Becomes Major Driver of Social Activity [Study]

tvshopper May 6, 2015 - A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant? Comments

Signs Point to a New 'New Normal' for TV Viewing

Photo of a TV remote control May 6, 2015 - With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Comments

Will New Domain Extensions Be to the Internet What Cable Was to Television?

domain-expansion Apr 22, 2015 - Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so few channels of the Internet. Comments

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

hulu-gifgenerator Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

Twitter Unveils Tweet-Seeking Curator Tool

Twitter releases Curator Tweet-seeking tool to the world Apr 2, 2015 - The new feature, Curator, is touted as a way to help companies find social content relevant to their brands. Comments

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

How Digital Marketers Can Win an Academy Award at the Oscars

oscars-2015 Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

What Marketers Can Learn From the Oscars

oscars-shutterstock-124201903 Feb 20, 2015 - The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Comments

Long Live Print…in an Omnichannel Marketing Plan

online-print-news Feb 12, 2015 - Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

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