Your Brand Can Be as Famous as Sour Patch Kids

Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

Using Facebook and YouTube to Bring Your Video Content to Life

mobile-video-image Sep 30, 2015 - Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers. Comments

Truly Cross-Screen Creative: A Revolution Unfolds

fresh-idea-shutterstock-311599517 Sep 30, 2015 - The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize creative still remains. Comments

Facebook Wants to Complement TV with New Ad Metric

tv-image Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them. Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

Are All Screens Created Equal?

manyscreens Sep 25, 2015 - Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry. Comments

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

ad-blocking Sep 21, 2015 - How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Internet and the future of publishing? Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

5 Elements to Move from Segmentation to Personalization

personalization Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this. Comments

10 Things That Changed in Advertising During the Last Decade

10-year-anniversary-shutterstock-219754459 Sep 11, 2015 - In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have occurred during the last decade. Comments

Desktops and Banners Still Rule the Ad Marketplace

king-queen-crown Sep 4, 2015 - These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing. Comments

Connected TV Spend to Rise, While Priority Remains Low

connected-tv Sep 2, 2015 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest. Comments

TV Isn’t Dead - It's Evolving and Evolving Quickly

internet-television Aug 31, 2015 - The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement? Comments

Is The Focus on Viewability Making Us Blind?

blind-spot-banner-ads Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI? Comments

Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Aug 18, 2015 - Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season. Comments

5 Tips for Engaging Back-to-School Shoppers

back-to-school-mobile Aug 14, 2015 - Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season. Comments

Who Is Buying Adult Coloring Books?

adult-coloring-book-shutterstock-300041204 Aug 10, 2015 - Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia-inducing adult coloring books? Comments

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

social-media-and-video Aug 6, 2015 - Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining the concept of TV. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

A Portrait of American Mobile Video Viewing

china-mobile-commerce Jul 2, 2015 - IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social. Comments

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