TV

oscars-2015

How Digital Marketers Can Win an Academy Award at the Oscars

Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

What Marketers Can Learn From the Oscars

oscars-shutterstock-124201903 Feb 20, 2015 - The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Comments

Long Live Print…in an Omnichannel Marketing Plan

online-print-news Feb 12, 2015 - Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

Super Bowl XLIX: Ads, Trends, and Engagement

superbowl2015 Feb 4, 2015 - A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Comments

ClickZ's Super Bowl XLIX Live Coverage

ClickZ Super Bowl XLIX coverage Feb 1, 2015 - Check back here all night for the latest Super Bowl ad buzz. Comments

Super Bowl Fans Ready to Engage With Brand Ads on Social

superbowl-tv Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

The Increasingly Big Game Around the Big Game

super bowl Jan 28, 2015 - As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big game. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

Black Box vs. Tool Box Analytics in Digital Media

tvshopper Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

2 Powerful Trends for the TV Buyer to Consider in 2015

Photo of a TV remote control Jan 9, 2015 - In the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

The Best Campaigns You Didn't See in 2014

eye-microscope Dec 22, 2014 - The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014. Comments

The Changing Definition of TV

tvshopper Dec 16, 2014 - This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

Measuring Online TV Through Behavior-Based Measurements

shutterstock-206087233-online-tv-charlie-wang Nov 6, 2014 - Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Comments

Connected TV Usage Opens the World to Screen Equality

tvshopper Nov 4, 2014 - As connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Comments

Can Social Media Save "Old, White, and Male" Baseball?

shutterstock-225279382 Oct 28, 2014 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience. Comments

Evolving Mobile and Connected TV Inventory

video-streaming-shutterstock-99918575 Oct 28, 2014 - Will digital media buyers opt for mobile or connected TV video inventory over display? Comments

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

YouTube is the world's largest video-sharing website Oct 21, 2014 - There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

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