Marketing News & Expert Advice
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TV
Anything You Can Do, the Internet Can Do Better
Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it.
Social TV App Courts 'To Kill a Mocking Bird' Fans
USA Network and Viggle plug into classic movie airing for charity.
How to Manage Digital and TV Multitasking
While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing?
Social TV - Teaching an Old Medium New Tricks
Can TV be a social sharing experience that also involves brands?
What Does Social TV Mean for Advertisers?
Co-author of the book, "Social TV" outlines what brands need to know about the medium.
'Covert Affairs' Star Shares Tips for Social TV
Christopher Gorham says some people should avoid social networks. [Video]
TV Is Dead! Long Live TV!
If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future.
The Consumer Battle Rages on for Brands
But the battlefields are changing.
GE Puts Creative Spin on Data in Advertisements
A story of two product lines, told through the elegant use of data.
Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Offers stickers and rewards to GetGlue users.
Super Bowl Ads Online: To Seed or Not to Seed?
Marketers use digital to get most out of big game spends. But is it effective?
Coke's Super Bowl Ads Will Change With the Game
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
HBO Offers 'Luck' Episode a Week Early Via 'Go' Service
Buzz-building move enables HBO Go users to see show's second episode a week early.
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