TV

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The Second Screen Boosts Engagement Levels

Apr 3, 2013 - A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received. Comments

TV Everywhere! (Just No Ads)

tv-everywhere Jan 25, 2013 - Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Velocity World Media Teams Up With Zoom Media

velocity-world-media Dec 20, 2012 - The partnership will enable the companies to target B2B and B2C audiences. Comments

Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads

hurdles Dec 12, 2012 - A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Comments

Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads

mobilesmartphones Dec 6, 2012 - Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Comments

The End of the TV-Centric Era

static-tv Nov 16, 2012 - How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Comments

Online Video Ad Spending Rose 27% in 2012

online-video Nov 14, 2012 - A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Comments

Toys "R" Us Introduces Tiny Newscasters for Holiday Campaign

tru-news1 Nov 8, 2012 - Instead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this holiday season. Comments

TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery

tv Oct 19, 2012 - In an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a year. Comments

Live TV Flight

May 3, 2012 - Choice, control, and general on-demand access are becoming the expectation rather than the exception. Comments

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

tv-everywhere Apr 1, 2013 - What's the reason for this marriage between TV and search? Comments

Four Paid Search Takeaways From #SESNY

ses-ny-efectyv Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

SocialGuide and Nielsen: Growing Power of Social TV

tv-everywhere Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

Old Navy Buys Into 'Brad World' on Bravo

bravo-oldnavy Mar 14, 2013 - Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World." Comments

Boxed In

shutterstock-48329854 Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

The Second Screen: Is It Time?

touchscreen Mar 7, 2013 - While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV. Comments

The State of TV's Twitter Backchannel

tv-everywhere Mar 6, 2013 - Should brands that aren't part of a given TV broadcast get involved in its backchannel? Comments

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

tv-everywhere Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments

It's Time to Move TV Ad Spending Dollars to Digital

tv Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

Why Twitter Will Win: TV

Twitter logo Feb 8, 2013 - Clearly Twitter gets it: TV is here to stay. Part two in a two-part series. Comments

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