Marketing News & Expert Advice
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TV
Will Twittervision Transform US TV Advertising?
Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments
It's Not Either/or: TV and Social Advertising Complement Each Other
Jul 17, 2013 -
Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter.
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Must-See Online Programming?
Jul 12, 2013 -
What is the potential and value of "must-view" online content? And what exactly will the content be?
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The Revolution Will Be Tablet-ized
Jul 3, 2013 -
Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications.
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Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance
Jun 27, 2013 -
Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.
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'American Idol' Aims for Mass Engagement With Social Sentiment Ticker
Jun 27, 2013 -
Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans.
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Social TV and the Network Approach
Jun 12, 2013 -
The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ.
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Ad-ID for a Cross-Screen World
Jun 3, 2013 -
This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers.
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AT&T Readies Trove of Data for Cross-Channel Ad Targeting
May 24, 2013 -
AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting.
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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Sep 4, 2013 -
We can serve more relevant ads if we take the time to understand what, when, and where consumers are.
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The State of Video Advertising
Sep 2, 2013 -
An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid.
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Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers
Aug 30, 2013 -
Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device.
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How to Think About Leveraging Mobile Video and TV on Your Media Plan
Aug 13, 2013 -
For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms.
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Bringing Music Back
Aug 6, 2013 -
Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic.
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Creating Value in Digital Advertising
Aug 5, 2013 -
If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value.
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Facebook's Video Audience Bigger Than TV, According to Nielsen
Aug 1, 2013 -
A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks.
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Twitter and Facebook Generate Leverage in Social TV Ad Targeting
Jul 30, 2013 -
Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States.
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Who Will Own the Billion Dollar Second Screen?
Jul 26, 2013 -
The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue stream.
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Primetime All the Time
Jul 18, 2013 -
How data, device, and detection will revolutionize your community.
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