Marketing News & Expert Advice
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TV
The Second Screen Boosts Engagement Levels
Apr 3, 2013 - A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received. Comments
TV Everywhere! (Just No Ads)
Jan 25, 2013 -
Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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Velocity World Media Teams Up With Zoom Media
Dec 20, 2012 -
The partnership will enable the companies to target B2B and B2C audiences.
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Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
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Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads
Dec 6, 2012 -
Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva.
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The End of the TV-Centric Era
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
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Online Video Ad Spending Rose 27% in 2012
Nov 14, 2012 -
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012.
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Toys "R" Us Introduces Tiny Newscasters for Holiday Campaign
Nov 8, 2012 -
Instead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this holiday season.
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TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery
Oct 19, 2012 -
In an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a year.
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Live TV Flight
May 3, 2012 - Choice, control, and general on-demand access are becoming the expectation rather than the exception. Comments
#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV
Apr 1, 2013 -
What's the reason for this marriage between TV and search?
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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Old Navy Buys Into 'Brad World' on Bravo
Mar 14, 2013 -
Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World."
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Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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The Second Screen: Is It Time?
Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.
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The State of TV's Twitter Backchannel
Mar 6, 2013 -
Should brands that aren't part of a given TV broadcast get involved in its backchannel?
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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 1, 2013 -
Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty.
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It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
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Why Twitter Will Win: TV
Feb 8, 2013 -
Clearly Twitter gets it: TV is here to stay. Part two in a two-part series.
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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