TV

comcast-adstream

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

Apr 9, 2014 - The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Comments

Promoting Your Social Presence

social-media-marketing Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing your social presence. Comments

Multi-Channel Network Mania: The Questions That Come Next

tv-everywhere Apr 8, 2014 - After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean began to flood in. Comments

ad:tech San Francisco 2014: Much Ado About Everything

ad-tech-sf Mar 31, 2014 - The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the industry, AOL, and the future of video advertising. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

Delivering on the Promise of Cross-Platform

cable-tv-remote Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

cougartowntitle Mar 24, 2014 - Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Comments

Move Over TV – Brands Are Tuning Into Digital Video Ads

pgafedex-twitteramplify Mar 20, 2014 - Over the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about reaching viewers. Comments

Learning to Communicate: Marketing, IT, and Data Scientists

clickz-march-image Mar 12, 2014 - Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using data for evidence-based marketing decisions, rather than opinion-based decisions, which may, in some... Comments

Programmatic TV Buying

tv-everywhere Mar 11, 2014 - In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content delivery landscape has evolved to the point where digital advertising tactics could be applied if there was... Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

Nielsen: TV and Online Advertising Will Merge by 2020

nielsen18 Mar 6, 2014 - A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future. Comments

Adap.TV Extends Audience Path Programmatic Buying to Linear TV

adaptv-linear Mar 3, 2014 - Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, creating the digital-to-TV space. Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

Addressable Television Is Ready for Prime Time

tv-everywhere Feb 24, 2014 - TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of specific ads to specific households for TV advertising. Comments

The Late-Night Show and Keeping Up With Digital Advertising

Old television Feb 20, 2014 - With Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Comments

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

nielsen18 Feb 19, 2014 - Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of the digital curve. Comments

Google Inks Deal With comScore for Real-Time Ad Measurement

google-logo-square Feb 11, 2014 - Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in real time. Comments

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

nielsen18 Jan 29, 2014 - Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Comments

2014 Super Bowl Ads - In It for the Long Game

super bowl shutterstock-155392226 Jan 22, 2014 - Brands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Comments

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

internet-television Jan 10, 2014 - Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Comments

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