Marketing News & Expert Advice
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TV
Tales From the Digital Content NewFronts (DCNF)
Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments
Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 1, 2013 -
Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty.
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It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
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Why Twitter Will Win: TV
Feb 8, 2013 -
Clearly Twitter gets it: TV is here to stay. Part two in a two-part series.
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Shazam: Connecting TV and Digital Like Never Before - Part 2
Jan 25, 2013 - Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Comments
TV Everywhere! (Just No Ads)
Jan 25, 2013 -
Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first.
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Shazam: Connecting TV and Digital Like Never Before - Part 1
Jan 24, 2013 -
While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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Velocity World Media Teams Up With Zoom Media
Dec 20, 2012 -
The partnership will enable the companies to target B2B and B2C audiences.
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Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
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Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads
Dec 6, 2012 -
Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva.
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Oxygen Media Partners With Tumblr to Take Social TV Further
Apr 26, 2013 -
Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media.
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Adobe Primetime Offers Modular TV Tools
Apr 10, 2013 -
Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers.
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The Second Screen Boosts Engagement Levels
Apr 3, 2013 -
A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received.
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#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV
Apr 1, 2013 -
What's the reason for this marriage between TV and search?
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Four Paid Search Takeaways From #SESNY
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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Old Navy Buys Into 'Brad World' on Bravo
Mar 14, 2013 -
Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its spring tagline for "It's a Brad Brad World."
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Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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The Second Screen: Is It Time?
Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise of interactive TV.
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The State of TV's Twitter Backchannel
Mar 6, 2013 -
Should brands that aren't part of a given TV broadcast get involved in its backchannel?
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