TV

Anything You Can Do, the Internet Can Do Better

Apr 25, 2012 - Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it. Comments

HBO Offers 'Luck' Episode a Week Early Via 'Go' Service

luck-hbo Jan 26, 2012 - Buzz-building move enables HBO Go users to see show's second episode a week early. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Ideas on Integrated Marketing in a Connected TV World

Jan 20, 2012 - The time to get ahead of the curve is now…the TV industry is about to join the connected age. Comments

CES Heralds TV-Digital Convergence: What Marketers Need to Know

ces2012 Jan 13, 2012 - Yahoo, MySpace, and Google bid for advertisers' attention. Comments

Portlandia Gets Social Boost From Battlestar Galactica

portlandia Jan 12, 2012 - Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating. Comments

Despite Cox Deal, Google TV Ads Still Clawing Back From NBC Loss

tv Jan 9, 2012 - Google has yet to erase the inventory losses suffered when NBC Universal pulled out of its TV ad network in 2009. Comments

Converged TV: 8 Predictions

Jan 9, 2012 - As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Comments

Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen

trek-miso2 Dec 29, 2011 - Interactive content experiences play on users' iPhones while they watch TV. Comments

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments

Brands Increase Recall with TV/Digital Mix, Google Says

Dec 6, 2011 - Six campaigns saw 200 percent lift when adding YouTube to TV buys. Comments

Social TV App Courts 'To Kill a Mocking Bird' Fans

to-kill-a-mockingbird Apr 5, 2012 - USA Network and Viggle plug into classic movie airing for charity. Comments

How to Manage Digital and TV Multitasking

Apr 5, 2012 - While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Comments

Social TV - Teaching an Old Medium New Tricks

Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments

'Covert Affairs' Star Shares Tips for Social TV

hill-holiday-gorham Feb 27, 2012 - Christopher Gorham says some people should avoid social networks. [Video] Comments

TV Is Dead! Long Live TV!

Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments

The Consumer Battle Rages on for Brands

Feb 27, 2012 - But the battlefields are changing. Comments

GE Puts Creative Spin on Data in Advertisements

ge-data-visualization Feb 8, 2012 - A story of two product lines, told through the elegant use of data. Comments

Pepsi Rewards Social Check-Ins on Super Bowl Sunday

getglue-sb2 Feb 4, 2012 - Offers stickers and rewards to GetGlue users. Comments

Super Bowl Ads Online: To Seed or Not to Seed?

ferris-bueller-matthew-broderick-super-bowl Jan 27, 2012 - Marketers use digital to get most out of big game spends. But is it effective? Comments

Coke's Super Bowl Ads Will Change With the Game

coke-polar-bear Jan 26, 2012 - Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Comments

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