Marketing News & Expert Advice
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TV
Velocity World Media Teams Up With Zoom Media
Dec 20, 2012 - The partnership will enable the companies to target B2B and B2C audiences. Comments
Social TV - Teaching an Old Medium New Tricks
Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments
'Covert Affairs' Star Shares Tips for Social TV
Feb 27, 2012 -
Christopher Gorham says some people should avoid social networks. [Video]
Comments
TV Is Dead! Long Live TV!
Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments
The Consumer Battle Rages on for Brands
Feb 27, 2012 - But the battlefields are changing. Comments
GE Puts Creative Spin on Data in Advertisements
Feb 8, 2012 -
A story of two product lines, told through the elegant use of data.
Comments
Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Feb 4, 2012 -
Offers stickers and rewards to GetGlue users.
Comments
Super Bowl Ads Online: To Seed or Not to Seed?
Jan 27, 2012 -
Marketers use digital to get most out of big game spends. But is it effective?
Comments
Coke's Super Bowl Ads Will Change With the Game
Jan 26, 2012 -
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
Comments
HBO Offers 'Luck' Episode a Week Early Via 'Go' Service
Jan 26, 2012 -
Buzz-building move enables HBO Go users to see show's second episode a week early.
Comments
What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Marketers: 4 Hurdles to Clear if You Want Engaging Digital Ads
Dec 12, 2012 -
A look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads.
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Relevant Content Is Key to Getting Digital News Readers Interested in Mobile Ads
Dec 6, 2012 -
Consumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva.
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The End of the TV-Centric Era
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
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Online Video Ad Spending Rose 27% in 2012
Nov 14, 2012 -
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012.
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Toys "R" Us Introduces Tiny Newscasters for Holiday Campaign
Nov 8, 2012 -
Instead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this holiday season.
Comments
TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery
Oct 19, 2012 -
In an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a year.
Comments
Live TV Flight
May 3, 2012 - Choice, control, and general on-demand access are becoming the expectation rather than the exception. Comments
Anything You Can Do, the Internet Can Do Better
Apr 25, 2012 - Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it. Comments
Social TV App Courts 'To Kill a Mocking Bird' Fans
Apr 5, 2012 -
USA Network and Viggle plug into classic movie airing for charity.
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How to Manage Digital and TV Multitasking
Apr 5, 2012 - While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Comments
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