Marketing News & Expert Advice
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TV
Anything You Can Do, the Internet Can Do Better
Apr 25, 2012 - Possibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it. Comments
HBO Offers 'Luck' Episode a Week Early Via 'Go' Service
Jan 26, 2012 -
Buzz-building move enables HBO Go users to see show's second episode a week early.
Comments
What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Ideas on Integrated Marketing in a Connected TV World
Jan 20, 2012 - The time to get ahead of the curve is now…the TV industry is about to join the connected age. Comments
CES Heralds TV-Digital Convergence: What Marketers Need to Know
Jan 13, 2012 -
Yahoo, MySpace, and Google bid for advertisers' attention.
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Portlandia Gets Social Boost From Battlestar Galactica
Jan 12, 2012 -
Digital campaign syncs up programs to increase Portlandia's Facebook fans, Nielsen TV rating.
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Despite Cox Deal, Google TV Ads Still Clawing Back From NBC Loss
Jan 9, 2012 -
Google has yet to erase the inventory losses suffered when NBC Universal pulled out of its TV ad network in 2009.
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Converged TV: 8 Predictions
Jan 9, 2012 - As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Comments
Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen
Dec 29, 2011 -
Interactive content experiences play on users' iPhones while they watch TV.
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It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments
Brands Increase Recall with TV/Digital Mix, Google Says
Dec 6, 2011 - Six campaigns saw 200 percent lift when adding YouTube to TV buys. Comments
Social TV App Courts 'To Kill a Mocking Bird' Fans
Apr 5, 2012 -
USA Network and Viggle plug into classic movie airing for charity.
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How to Manage Digital and TV Multitasking
Apr 5, 2012 - While digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Comments
Social TV - Teaching an Old Medium New Tricks
Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments
'Covert Affairs' Star Shares Tips for Social TV
Feb 27, 2012 -
Christopher Gorham says some people should avoid social networks. [Video]
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TV Is Dead! Long Live TV!
Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments
The Consumer Battle Rages on for Brands
Feb 27, 2012 - But the battlefields are changing. Comments
GE Puts Creative Spin on Data in Advertisements
Feb 8, 2012 -
A story of two product lines, told through the elegant use of data.
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Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Feb 4, 2012 -
Offers stickers and rewards to GetGlue users.
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Super Bowl Ads Online: To Seed or Not to Seed?
Jan 27, 2012 -
Marketers use digital to get most out of big game spends. But is it effective?
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Coke's Super Bowl Ads Will Change With the Game
Jan 26, 2012 -
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
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