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Facebook's Video Audience Bigger Than TV, According to Nielsen

Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

internet-television Jul 30, 2013 - Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Comments

Who Will Own the Billion Dollar Second Screen?

manyscreens Jul 26, 2013 - The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue stream. Comments

Primetime All the Time

google-ipsos-sterling Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments

It's Not Either/or: TV and Social Advertising Complement Each Other

static-tv Jul 17, 2013 - Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter. Comments

Must-See Online Programming?

tv-everywhere Jul 12, 2013 - What is the potential and value of "must-view" online content? And what exactly will the content be? Comments

The Revolution Will Be Tablet-ized

touchscreen Jul 3, 2013 - Perhaps the ultimate chameleon device, tablets combine the most attractive elements of TVs, PCs, smartphones, and even print publications. Comments

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

online-campaign-ratings Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Social TV and the Network Approach

tv-everywhere Jun 12, 2013 - The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Comments

Ad-ID for a Cross-Screen World

manyscreens Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments

AT&T Readies Trove of Data for Cross-Channel Ad Targeting

blueprint-logo May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments

IWNY: Nielsen Study to Show How Tweets Boost TV Ratings

tv-everywhere May 22, 2013 - Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. Comments

Havas Teams With DG for TV/Digital Delivery

partnership Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

Tales From the Digital Content NewFronts (DCNF)

newfronts Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments

Oxygen Media Partners With Tumblr to Take Social TV Further

oxygen Apr 26, 2013 - Tumblr and Oxygen will start to work together to bring user-made GIFs to its programming in real time. The move is aimed to further enhance the connection between television and social media. Comments

Adobe Primetime Offers Modular TV Tools

adobe-primetime-components Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments

The Second Screen Boosts Engagement Levels

touchscreen Apr 3, 2013 - A standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are being received. Comments

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

tv-everywhere Apr 1, 2013 - What's the reason for this marriage between TV and search? Comments

Four Paid Search Takeaways From #SESNY

ses-ny-efectyv Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

SocialGuide and Nielsen: Growing Power of Social TV

tv-everywhere Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

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