TV

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What Consumers & Brands Really Want from Smart TV

Jan 10, 2014 - The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere. Comments

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

fandango Jan 8, 2014 - The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Comments

SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

tim-nichols-dec-image Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women. Comments

Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK

tv-x-twitter-data-visualization-youtube Nov 26, 2013 - Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conversations around certain television shows. The feature is currently available the U.S. and the UK. Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

vindico-200x67 Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable Nov 13, 2013 - Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Comments

DieHard Zombie Spot Makes Leap From YouTube to TV

diehard-zombies Nov 5, 2013 - A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Comments

Video Advertising is Evolving in China

youku Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Comments

2014: The Year of Social TV

television-set-002-e1291628199655 Oct 15, 2013 - Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Comments

Tweet or Like That Show? Twitter & Facebook Compete for TV Broadcaster Partnerships

Twitter TV Oct 11, 2013 - Facebook and Twitter are competing to show greater advertising value to TV networks as real-time content and screen convergence rule the day. Comments

Will Twittervision Transform US TV Advertising?

twitter-tv1 Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings. Comments

Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

mobileshopping-300x285 Sep 4, 2013 - We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Comments

The State of Video Advertising

online-video Sep 2, 2013 - An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Comments

Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers

largenewgooglelogofinalflat-a Aug 30, 2013 - Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to the TV through a simple-to-use, affordable, and quality device. Comments

How to Think About Leveraging Mobile Video and TV on Your Media Plan

mobile-video Aug 13, 2013 - For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics, and performance over the course of a campaign across both platforms. Comments

Bringing Music Back

musicnotes Aug 6, 2013 - Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Comments

Creating Value in Digital Advertising

digital-advertising Aug 5, 2013 - If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on the ability to create value. Comments

Facebook's Video Audience Bigger Than TV, According to Nielsen

facebook-homepage Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

internet-television Jul 30, 2013 - Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Comments

Who Will Own the Billion Dollar Second Screen?

manyscreens Jul 26, 2013 - The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue stream. Comments

Primetime All the Time

google-ipsos-sterling Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments

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