Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
May 24, 2013 - Why so many fail and the three "A's" of mature social strategies to succeed today. Comments
May 16, 2013 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
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May 15, 2013 -
By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.
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May 13, 2013 -
Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.
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May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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May 7, 2013 -
KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.
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May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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May 2, 2013 -
If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message.
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May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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Apr 30, 2013 -
The campaign invites women to tweet their secret indulgences.
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May 24, 2013 -
Why businesses should really jump on the Vine bandwagon.
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May 23, 2013 -
Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.
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May 23, 2013 -
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.
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May 22, 2013 -
Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years.
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May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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May 22, 2013 -
How to use images to make your brand come alive.
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May 21, 2013 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
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May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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May 17, 2013 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
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June 20, 2013
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