Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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Twitter's Digits Ditches Passwords

Oct 24, 2014 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers. Comments

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

shutterstock-191479139 Oct 21, 2014 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers. Comments

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20, 2014 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Comments

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

How to Use Twitter for Business

twitter-bird-blue-on-white Oct 17, 2014 - A look at why some tweets catch on and why some business are killing it using Twitter. Comments

How Social Media Is Reviving the Teaser Campaign

Social Media Sharing Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

Avon Adds Content, Social Capabilities to eStore

avon-ecommerce Oct 15, 2014 - The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Comments

5 Ways to Improve Social Commerce

improve-social-commerce Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Can Ello Dethrone Facebook?

shutterstock-162169583 Oct 9, 2014 - Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

Pepsi's CMO Talks Mobile

shutterstock-186918995 Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

Facebook to Give PayPal and Venmo a Run for Their Money

facebook-mobile-blue Oct 8, 2014 - Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Comments

Spotlight On: Jennifer Kasper, Macy's

shutterstock-153911642 Oct 8, 2014 - The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Comments

Facebook’s Audience Network Goes Global

facebook-like Oct 7, 2014 - The platform’s Audience Network is available to marketers worldwide, and supports link ads. Comments

37 SEO Experts Those in the Know Follow

SEO Oct 7, 2014 - Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Comments

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2, 2014 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing. Comments

Behind the Technology of Hong Kong’s #UmbrellaRevolution

peter-dingle-technology-behind-oclp-shutterstock Oct 1, 2014 - A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Comments

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

visa-mastercard Sep 30, 2014 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Comments

Beyond Tweets: How Social and CRM Are Joining Forces

shutterstock-159960029 Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you? Comments

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