Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.


Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Nov 25, 2015 - Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey! Comments

Getting it right with social when everything we know is wrong

do-the-right-thing Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

How to use Pinterest Group Boards to drive traffic and increase engagement

pinterest-fashion-popular-500 Nov 24, 2015 - Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive traffic to brands' websites. Comments

Why Twitter's removal of share counts is a big pain in the ass

twitter-eggs Nov 24, 2015 - Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike. Comments

How brands promoted themselves in the lead up to Alibaba's Singles Day

asos-gif-singles-day-love Nov 23, 2015 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd. Comments

Traveling at the speed of culture: can marketing automation keep up?

oreo-bling-bling Nov 23, 2015 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement. Comments

ClickZ Live Chicago: What are the big trends to look out for in 2016?

miss-cleo-french-toast-cereal Nov 20, 2015 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago. Comments

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

flight-image Nov 18, 2015 - What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Comments

How Mondelēz International keeps Oreo dynamic with fearless marketing

orea-family Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

Starbucks shows the power of silence during the red cup controversy

starbucks-redcups Nov 13, 2015 - Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting its fanbase do the talking. Comments

Tweets of the Week: Starbucks, singles, and supporting our troops

tacokisses Nov 13, 2015 - Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of those things, though it did tweet a lot of funny emojis. Comments

Social messaging: East versus West

social-media-messaging Nov 12, 2015 - As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Comments

How China's Singles Day smashed global e-commerce sales records

alibaba-singles-day-final-screen Nov 12, 2015 - Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Day event another record-breaker. Comments

They laughed when I said neuromarketing

work-laugh-screenshot Nov 9, 2015 - To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimately increase audience engagement. Comments

Tweets of the week: Rugby World Cup and a race that stops a nation

tow-all-blacks-winning-tweet Nov 5, 2015 - Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's Tweets in the Asia-Pacific region. Comments

Social media: a revolutionary change that is impossible to ignore

les-mis-revolution Nov 5, 2015 - Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; they are staples of modern marketing. Comments

Spotlight on: Cheetos' Chester Cheetah

chester-for-chester Nov 4, 2015 - Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, his social following, and Mario Lopez. Comments

4 steps to creating your best webinar ever

webinar-study-flickr-12570992595-d3d5d7a0c9 Nov 2, 2015 - Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Comments

How does Under Armour differentiate itself from Nike via digital marketing?

under-armour-1 Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

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