Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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Discover Gives New Advertising Opportunities to Brands on Snapchat

Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

ClickZ Is Not as Fun as Katy Perry

katy-perry-stage-costume Jan 28, 2015 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry. Comments

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned WhatsApp and Instagram. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

20 Types of Selfies to Ask Your Audience to Share

selfie-social-media Jan 27, 2015 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Comments

Twitter Warns Its Users to Stop Sharing Instagram Links

Twitter Logo Jan 23, 2015 - The social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service. Comments

Twitter Acquires ZipDial in Emerging Market Push

Twitter Zipdial logo Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21, 2015 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares. Comments

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments

Social Media Will Have 5.4M More Users by 2016

social-mediaw Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook. Comments

Social Site Check-In: Which Network Should You Buy Into This Year?

Social Media Sharing Jan 15, 2015 - What do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Comments

3 Practical Tips for Improved Social Customer Care

Customer Jan 14, 2015 - These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among consumers. Comments

To Celebrity or Not to Celebrity?

14jan15-nick-annetts-scarlett-sodastream Jan 13, 2015 - Employing the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure from them. Comments

L'Oreal Paris Makes Golden Globes Shoppable on Social

lorealimage2 Jan 13, 2015 - During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Comments

Kohl's Teams Up With Fitness Bloggers for #MakeYourMove Campaign

kohls-storefront Jan 13, 2015 - As part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a conflict of interest? Comments

Twitter to Beef Up Advertising Options Beyond Own Site

twitter-logo Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. Comments

A Tenuous Link Between Digital Marketing and #CharlieHebdo

je-suis-charlie Jan 9, 2015 - The tragic events in Paris this week brought the world to a standstill - but did digital marketers react as they should? Comments

Digital Marketing Trends to Watch Out for in 2015

digital-marketing-trends-1 Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. Comments

AIA Launches Start-Up Accelerator Course in Hong Kong

startups-lightbulbs-waters-0814 Dec 23, 2014 - Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Comments

How to Launch Your B2B Social Media Presence: A 30-Day Plan

Social Media Sharing Dec 23, 2014 - This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Comments

Oracle Boosts Its Data-Driven Marketing Capabilities with Datalogix Acquisition

oracleiamge Dec 22, 2014 - Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases. Comments

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