Marketing News & Expert Advice
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Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
It's Time to Put on the 'Big Boy' Pants in Social Media Marketing
May 24, 2013 - Why so many fail and the three "A's" of mature social strategies to succeed today. Comments
The Best New Ads Tell a Story
May 16, 2013 -
If you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen.
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Rich Media and Social Media: A Match Made in Marketing Heaven
May 15, 2013 -
By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.
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How to Protect Your Twitter Account From Hackers
May 13, 2013 -
Breaches affecting Associated Press, Onion, and Sex and the City author show need for extra security measures on firms' social sites.
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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KFC Solicits 'Ate the Bones' Reactions
May 7, 2013 -
KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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Marketing in 2013 - Ads Are Only the Beginning
May 2, 2013 -
If you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message.
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The Ad That Got Everyone Talking - and Not in a Good Way
May 1, 2013 -
Last week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week later and despite Hyundai's efforts to cover its tracks, the video ads are still going strong.
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Twitter Refines and Widens Ad Platform for U.S. Users
May 1, 2013 -
Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis.
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BareMinerals Asks Women to #GoBare
Apr 30, 2013 -
The campaign invites women to tweet their secret indulgences.
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Vine and You
May 24, 2013 -
Why businesses should really jump on the Vine bandwagon.
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Social Media a Meh for E-Commerce Traffic
May 23, 2013 -
Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions.
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IWNY: Creative Alive and Kicking in Era of Native Ads
May 23, 2013 -
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York.
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Jaguar Jumpstarts Multi-Channel Campaign for F-Type
May 22, 2013 -
Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years.
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IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
May 22, 2013 -
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do.
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Visual Storytelling
May 22, 2013 -
How to use images to make your brand come alive.
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Social Success via Search
May 21, 2013 -
One of the biggest things an organization can do is leverage social to propagate its materials throughout the web and add weight to them in organic search.
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BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
May 20, 2013 - BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. Comments
What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
May 17, 2013 -
The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest.
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