Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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10 Best Social Media Wins of 2014

Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

twitter-logo Dec 18, 2014 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Comments

10 Worst Social Media Fails of 2014

shutterstock-156456158 Dec 18, 2014 - We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

bloomies2 Dec 17, 2014 - The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the Bloomingdale's website. Comments

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar. Comments

Looking Good While Doing Good: Cause Marketing and the Holidays

shutterstock-230887741 Dec 15, 2014 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their good deeds. Comments

10 Digital Marketing Predictions for 2015

shutterstock-145689659 Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become an achievable goal. Comments

Instagram Overtakes Twitter With 300 Million Users

instagram-icon-large Dec 12, 2014 - The image-sharing platform is also launching verified badges and vowing to kick out spammers. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

#SparkMyParty Gets Users Party Favors From Heineken

heineken129 Dec 9, 2014 - Following a successful real-time campaign in New York, where Heineken brought favors to tweeters' parties, the beer brand is doing the same in eight other cities. Comments

Yahoo Gemini Moves Into App Install Ads

yahoo-logo-for-thumbnail Dec 9, 2014 - Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Comments

Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]

travelstory Dec 4, 2014 - ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Comments

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience

Twitter Money Dec 4, 2014 - In the coming year, look for a focus on native video, SEO, and syndication from the social media platform. Comments

Ted Baker Increases Holiday Engagement With Instagram Game

shutterstock-176547326 Dec 3, 2014 - For its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adventure" game on Instagram. Comments

Twitter Enhances Controls to Lock Out Trolls and Stop Abusive Posts

twitter-logo Dec 3, 2014 - Twitter users have been given quicker and easier options for blocking offensive content on the social network. Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

content Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

UNICEF #IMAGINEs a Better World for Children

unicef-imagine-thumbnail Nov 26, 2014 - UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthem "Imagine." Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

Twitter CFO Hints at Acquisition With Accidental Public Tweet

New Twitter logo Nov 26, 2014 - Direct message accidentally posted to public timeline by Twitter's CFO, may involve Snapchat. Comments

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