Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

Dogs

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Aug 28, 2015 - Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

Twitter Develops Audience Platform for Better Engagements and Video Views

twitter-mobile-2015 Aug 21, 2015 - Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

How to Develop Your Own Powerful Online Brand

brand-community Aug 19, 2015 - How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand - you. Comments

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

twitter-logo Aug 14, 2015 - After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. Comments

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

nasa-space Aug 12, 2015 - How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question at ClickZ Live San Francisco. Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

10 Lessons Learned About Social Media From My Parents

real-life-social-media Aug 12, 2015 - Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. Comments

VIDEO: How AIA Is Innovating From the Outside In

aia-white-logo Aug 10, 2015 - Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits during a keynote case study at ClickZ Live Hong Kong. Comments

VIDEO: Defining Brand DNA at Peninsula Hotels

peninsula-2-logo Aug 10, 2015 - What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital strategy at ClickZ Live Hong Kong. Comments

Advertisers Should Think Vertically In the Age of Mobile Video

shutterstock-261082877 Aug 10, 2015 - Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend seriously or be left behind. Comments

Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

twitter-logo Aug 7, 2015 - Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird. Comments

Google May Not Give a F*** About Twitter, But Experts Say It Should

google-twitter Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? Comments

Women in Technology Flock to Twitter With #iLookLikeAnEngineer

twitter-logo Aug 5, 2015 - Because not all people in technology or marketing are created male, or treated equally. Comments

KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

instagram-rachel-ryle-kind-bar Aug 5, 2015 - Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom-made lunch box. Comments

Hootsuite Adds Instagram to Social Media Management Platform

HootSuite logo Aug 5, 2015 - The move should help over-worked social media managers track all information from one place. Comments

4 Marketing Trends to Watch for in 2016

2015-2016 Aug 3, 2015 - A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. Comments

Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

shutterstock-171498323 Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

Instagram In and Twitter Out? Not So Fast, Say Experts

shutterstock-189356840 Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake. Comments

The New Media Meritocracy

search-shutterstock-149015609 Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...