Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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It’s Time for Brands to Capitalize on News Consumption Trends

Oct 30, 2014 - As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. Comments

Taco Bell's New App Lets You Order From Your Phone

shutterstock-216709294 Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

Social Media Sharing Oct 28, 2014 - Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year. Comments

Can Social Media Save "Old, White, and Male" Baseball?

shutterstock-225279382 Oct 28, 2014 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience. Comments

Are Paid Platforms the Future of Social?

shutterstock-86924398 Oct 27, 2014 - Believing that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the payments are too small to make a splash. Comments

Twitter's Digits Ditches Passwords

Twitter Logo Oct 24, 2014 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening up global possibilities for app marketers. Comments

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

shutterstock-191479139 Oct 21, 2014 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers. Comments

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20, 2014 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Comments

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

How to Use Twitter for Business

twitter-bird-blue-on-white Oct 17, 2014 - A look at why some tweets catch on and why some business are killing it using Twitter. Comments

How Social Media Is Reviving the Teaser Campaign

Social Media Sharing Oct 16, 2014 - Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Comments

Avon Adds Content, Social Capabilities to eStore

avon-ecommerce Oct 15, 2014 - The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Comments

5 Ways to Improve Social Commerce

improve-social-commerce Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Can Ello Dethrone Facebook?

shutterstock-162169583 Oct 9, 2014 - Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

Pepsi's CMO Talks Mobile

shutterstock-186918995 Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

Facebook to Give PayPal and Venmo a Run for Their Money

facebook-mobile-blue Oct 8, 2014 - Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Comments

Spotlight On: Jennifer Kasper, Macy's

shutterstock-153911642 Oct 8, 2014 - The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Comments

Facebook’s Audience Network Goes Global

facebook-like Oct 7, 2014 - The platform’s Audience Network is available to marketers worldwide, and supports link ads. Comments

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