Marketing News & Expert Advice
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Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Oct 4, 2013 - Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Comments
Blimpie Releases Its First App Aimed at Targeting Millennials
Sep 27, 2013 -
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
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Analytics Help Brands Make Small Changes That Bring Big Social Impact
Sep 24, 2013 -
Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival.
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National Geographic Celebrates 125 Years with Photo Blog, Social Platform
Sep 23, 2013 -
With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans.
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Toyota Racing Taps Twitter for Virtual Race Campaign
Sep 23, 2013 -
The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the final lap on race day.
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Nesquik’s #NationalBunny EarsDay Flops
Sep 20, 2013 -
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation.
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Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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Millennial Media Forms Mobile Ad Exchange With AppNexus
Sep 18, 2013 -
Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
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#DunkinReplay Recreates Monday Night Football Action
Sep 17, 2013 -
The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products.
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Twitter Files for IPO Under Cloak of Secrecy
Sep 13, 2013 -
Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors.
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5 PPC Reputation Management Tips (Including Twitter)
Sep 13, 2013 -
For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message.
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Get Your Campaign in the Social Stream This Holiday Season
Oct 4, 2013 -
There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks.
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Twitter Pulls Trigger on $1B IPO Plans
Oct 4, 2013 -
Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants it competes against for eyeballs, timeshare and ad spend.
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Fandango Literally Wants to Make Fans Scream
Oct 3, 2013 -
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
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Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Oct 2, 2013 -
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
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Bojangles’ to Fans: #TailgateEverything
Oct 1, 2013 -
The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box.
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NFL Strikes Exclusive Deal With Twitter
Oct 1, 2013 -
The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era.
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Will Twittervision Transform US TV Advertising?
Oct 1, 2013 -
Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure to drive ratings.
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MasterCard Revamps Online Newsroom, Blog
Sep 30, 2013 -
The online resources include curated content, images, videos and features on so-called cashless pioneers.
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Twitter Adds Alerts to Help Users During Emergencies
Sep 30, 2013 -
Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters.
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Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Sep 27, 2013 -
Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 olds.
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