Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
TV and social media players could help one another attract brand dollars.
Twitter's new feature is reliant in part on tracking DNT would disable.
Digital-only campaign still producing relatively small impact, however.
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
Survey measures tags from ads, analytics, email and social media firms.
A Twitter campaign increased followers by 50%.
New partnership starts immediately with NBA playoffs.
Condé Nast and Wenner Media have tested.
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.
Brand buys Facebook and Twitter ads and brings hashtags into stores.
A Nielsen study shows moms are 35% more likely to shop for clothes online.
@FSBridal effort is part of a slew of digital initiatives.
1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales.

June 6, 2012
1:00pm ET / 10:00am PT