Marketing News & Expert Advice
|
|
|
Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
How Data Sealed Facebook and TBS Deal
TV and social media players could help one another attract brand dollars.
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
Barclay Crowdsourced Card Builds User Engagement
Digital-only campaign still producing relatively small impact, however.
14 Social Media ROI Metrics You Can Use Right Now!
The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
Study: Websites Managing Average of 14 Third Party Tags
Survey measures tags from ads, analytics, email and social media firms.
Xerox Selectively Tests Emerging Marketing Platforms
A Twitter campaign increased followers by 50%.
ESPN and Twitter Ad Program Links Social to TV
New partnership starts immediately with NBA playoffs.
Adobe Tool Eases iPhone Content, Social Sharing
Condé Nast and Wenner Media have tested.
Social Media Ad Spending to Reach $9.8 Billion
BIA/Kelsey predicts local social ads to grow to $3.1B in 2016.
Toyota and Others Get Laughs with Branded Content
FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.
Zales' Mother's Day Effort Is #Super Digital
Brand buys Facebook and Twitter ads and brings hashtags into stores.
Moms 61% More Likely to Visit Pinterest
A Nielsen study shows moms are 35% more likely to shop for clothes online.
Four Seasons Woos #LuxBrides on Twitter and Pinterest
@FSBridal effort is part of a slew of digital initiatives.
Mother's Day Facebook Ads Star Justin Bieber & More
1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales.
Subscribe to ClickZ
ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.
WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
