Marketing News & Expert Advice
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Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 - The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Comments
Twitter Serves Up New Targeting Options for Small Brands
Mar 20, 2013 -
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
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Marketers Eager for Facebook Hashtags
Mar 19, 2013 -
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
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Latino Marketing Lessons From the Pope
Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
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The State of TV's Twitter Backchannel
Mar 6, 2013 -
Should brands that aren't part of a given TV broadcast get involved in its backchannel?
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Traackr Relaunches Tool in Competitive Market to Reach Influencers
Mar 5, 2013 -
Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers.
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Jagermeister Asks Men How They Live by the Jager Code
Mar 5, 2013 -
The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook.
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Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context
Mar 4, 2013 -
The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Oscars Social Buzz Reaches All Time High
Feb 25, 2013 -
The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony.
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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Apr 3, 2013 -
#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever.
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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Apr 3, 2013 -
The campaign coincides with the launch of the Head and Shoulders with Old Spice.
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Build Your Brand Online: Leveraging Facebook and Twitter
Apr 3, 2013 -
Learn to see the social web with your online presence at the core.
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#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter
Mar 28, 2013 -
Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013.
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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Mar 27, 2013 -
The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO.
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Viral Spikes: The Power of the Share
Mar 26, 2013 -
How many marketing tactics and programs have you constructed around encouraging social shares?
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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The Essentials: 6 Things Every Brand Needs
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a two-part series.
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Twitter Celebrates Seven Years Since Jack Dorsey's First Tweet
Mar 21, 2013 -
Twitter boasts 200 million users creating over 400 million tweets.
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The No. 1 Way to Get More Fans/Follows/Likes
Mar 21, 2013 -
The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you.
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May 29-30, 2013
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WEBINARS
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April 11, 2013
1:00pm ET / 10:00am PT
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April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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