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Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

danielle-brigida-7

How the National Wildlife Federation Embraced Social

Mary Lisbeth D'Amico  |  Social Integration

Feb 22, 2013 - "It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Comments

Lisa Lacy  |  Strategies

Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins

puffs-kiss Feb 11, 2013 - This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Comments

Matt Kapko  |  Strategies

ESPN Celebrates 'Clutch Moments' in New Campaign

watchespn-clutch-1 Feb 11, 2013 - Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each potentially clutch catch, shot, kick or drive comes and goes. Comments

Lisa Lacy  |  Social Commerce

Fresh Connects Manufacturers to Consumers for Reviews Via Shares

Feb 8, 2013 - Fresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Comments

Gary Stein  |  Strategies

Why Twitter Will Win: TV

Twitter logo Feb 8, 2013 - Clearly Twitter gets it: TV is here to stay. Part two in a two-part series. Comments

Melanie White  |  Social Media

Twitter Secures Its Largest Deal With Acquisition of Bluefin Labs

twitter-bird-megaphone Feb 5, 2013 - Twitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sources claim that this is the social-networking giant's biggest deal in its history. Comments

Lisa Lacy  |  Strategies

Barbasol Looks to Previous Generations In Shave Like a Man Promo

screen-shot-2013-01-29-at-11 Feb 4, 2013 - The 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Comments

Lisa Lacy  |  Sports & Entertainment

ClickZ's Super Bowl XLVII Preview

budweiser-name-the-star Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Matt Kapko  |  Social Media

Marketers React to Facebook Integration Limits

facebookvstwitter Feb 1, 2013 - One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends... Comments

Andrew Solmssen  |  Mobile

Marketing With Snapchat: It's Not Just for the Kids

snapchat Jan 31, 2013 - Six ways marketers can use the up-and-coming service. Comments

Lisa Lacy  |  Strategies

Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air

coke-mirage-60-12 Jan 30, 2013 - Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Comments

Roger Katz  |  Social Media Smarts

Strategies for Marketing in the Social-Mobile World

facebook-mobile Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift. Comments

Greg Jarboe  |  Social Integration

SES London: Twitter: The Shortest Distance Between You & What Interests You Most

hashtag-abuse Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments

Matt Kapko  |  Social Commerce

Twitter Slowly Opens the Gates With Advertising APIs

Twitter logo Feb 21, 2013 - Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Comments

Tessa Wegert  |  Media Buying

3 Add-Ons to Enhance Your Online Ads

thor-media-playlist Feb 21, 2013 - Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression. Comments

Robin Neifield  |  Local

Bringing Local Relevance to Social

shutterstock-117401323 Feb 19, 2013 - There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts. Comments

Lisa Lacy  |  Analytics

Brandwatch Tool Tracks Oscar Frontrunners

85oscarstatuette Feb 18, 2013 - The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24. Comments

Lisa Lacy  |  Social Media

NASA to Host Google+ Hangout with International Space Station

nasa-google Feb 15, 2013 - NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event. Comments

Lisa Lacy  |  Strategies

Lay's Seeks Fan Votes for Fan Flavors

lays-do-us-a-flavor Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments

Matt Kapko  |  Social Commerce

American Express Pushes for Hashtag-Driven Commerce

amex-sync Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments

Lisa Lacy  |  Strategies

Honda Innovator Series Drives Online Conversation

honda-innovator-series Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

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