Marketing News & Expert Advice
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Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
5 PPC Reputation Management Tips (Including Twitter)
Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message. Comments
Digital Media's Social Summer
Sep 5, 2013 -
Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns.
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10 Conversion Events You Should Be Tracking
Aug 30, 2013 -
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns.
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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Aug 29, 2013 -
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers.
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Airbnb’s Hollywood & Vines Crowdsources Short Film
Aug 29, 2013 -
Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie.
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Brands Adopting a Leadership Position on Do Not Track Technology
Aug 28, 2013 -
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
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Ticketmaster CEO Jumps Ship to Twitter
Aug 27, 2013 -
Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce.
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Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears
Aug 23, 2013 -
The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content.
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Watch a News Story Evolve With Twitter-Related Headlines
Aug 22, 2013 -
Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets.
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Pop Stars Embrace Videos, Hashtags to Push Fragrances
Aug 21, 2013 -
Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen.
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Renaissance Hotels Creates Discovery Game to Boost Brand Discovery
Aug 20, 2013 -
Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.”
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Subway Goes High Fashion With #ProjectSubway
Sep 12, 2013 -
The challenge asked designers to create dresses from inedible items found at Subway restaurants.
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Downy Brings Out the #SoftSide of Life
Sep 12, 2013 -
The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content.
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Pizza Hut Hosts World's Greatest Pizza Party
Sep 11, 2013 -
The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets.
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Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile
Sep 10, 2013 -
Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads.
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E! Debuts Interactive Pop Culture Talk Show
Sep 10, 2013 -
The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6.
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What Does It Really Mean to Be a Social Business?
Sep 10, 2013 -
There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations.
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Farm Aid Goes Digital to Promote Concert, Family Farms
Sep 9, 2013 -
The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app.
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AT&T Calls on College Football Fans to #BeTheFan
Sep 6, 2013 -
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
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Edge Shave Gel Revives Irritation Solutions
Sep 6, 2013 -
The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year.
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Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Sep 5, 2013 -
Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter.
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WEBINARS
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October 8, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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