Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

ppc

5 PPC Reputation Management Tips (Including Twitter)

Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message. Comments

Digital Media's Social Summer

kors-instagram Sep 5, 2013 - Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that stand to change the way we approach our future campaigns. Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

Airbnb’s Hollywood & Vines Crowdsources Short Film

airbnb-hollywood-and-vines Aug 29, 2013 - Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

Ticketmaster CEO Jumps Ship to Twitter

twitterbird Aug 27, 2013 - Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Comments

Jim Beam Hires Seinfeld's Jackie Chiles to #SuetheBears

jim-beam Aug 23, 2013 - The spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content. Comments

Watch a News Story Evolve With Twitter-Related Headlines

Twitter Related Headlines to Jason Collins Announcement Aug 22, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets, even when a specific URL to the news story hasn't been included in the tweets. Comments

Pop Stars Embrace Videos, Hashtags to Push Fragrances

ts-microsite-stills010 Aug 21, 2013 - Taylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Comments

Renaissance Hotels Creates Discovery Game to Boost Brand Discovery

discovery-doors Aug 20, 2013 - Renaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is something inspiring to be discovered every time you walk through a Renaissance Hotel door.” Comments

Subway Goes High Fashion With #ProjectSubway

project-subway-02 Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments

Downy Brings Out the #SoftSide of Life

downy-high-heel Sep 12, 2013 - The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content. Comments

Pizza Hut Hosts World's Greatest Pizza Party

pizza-hut-party Sep 11, 2013 - The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Comments

Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile

Twitter Money Sep 10, 2013 - Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads. Comments

E! Debuts Interactive Pop Culture Talk Show

hello-ross-2 Sep 10, 2013 - The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Comments

What Does It Really Mean to Be a Social Business?

socialmedia-tweet Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations. Comments

Farm Aid Goes Digital to Promote Concert, Family Farms

road2farmaid-logo-final Sep 9, 2013 - The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Comments

AT&T Calls on College Football Fans to #BeTheFan

at-t-be-the-fan Sep 6, 2013 - The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Comments

Edge Shave Gel Revives Irritation Solutions

edge-shave-gel Sep 6, 2013 - The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Comments

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

talk-boston Sep 5, 2013 - Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to that uniquely Boston accent, and then post their message on Twitter. Comments

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