Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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Tweets to Appear in Google Searches

Feb 5, 2015 - Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically. Comments

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

kfc-logo Feb 5, 2015 - To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram feed full of photos flaunting wealth. Comments

Instagram Adds Video Looping to Rival Vine

instagram-mobile Feb 4, 2015 - Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Comments

Twitter "Quick Promote" Targets SMBs

twitter-quick-promote-small-business-ads Feb 4, 2015 - Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engagement from lookalike users. Comments

Super Bowl XLIX: Ads, Trends, and Engagement

superbowl2015 Feb 4, 2015 - A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Comments

Twitter Syndicates Promoted Tweets for Broader Reach

Twitter Money Feb 3, 2015 - Promoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their applications. Comments

Super Bowl XLIX Ad Winners and Losers

ClickZ Super Bowl XLIX coverage Feb 2, 2015 - With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad dollars? Comments

Brands Take to Twitter to Cross-Promote During Super Bowl

twitter-logo Feb 2, 2015 - During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

Burger King Fires Off Snarky Tweet at Former McDonald's CEO

mcdonalds460 Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper. Comments

Mobile Acquisitions and Ads to Shape the Future of Social Media

social-ads-facebook-twitter Jan 29, 2015 - A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

ClickZ Is Not as Fun as Katy Perry

katy-perry-stage-costume Jan 28, 2015 - A company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-followed person: Katy Perry. Comments

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned WhatsApp and Instagram. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

20 Types of Selfies to Ask Your Audience to Share

selfie-social-media Jan 27, 2015 - There's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Comments

Twitter Warns Its Users to Stop Sharing Instagram Links

Twitter Logo Jan 23, 2015 - The social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service. Comments

Twitter Acquires ZipDial in Emerging Market Push

Twitter Zipdial logo Jan 21, 2015 - Twitter’s purchase of Indian mobile start-up ZipDial will offer marketers access to untapped consumers. Comments

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21, 2015 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares. Comments

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments

Social Media Will Have 5.4M More Users by 2016

social-mediaw Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook. Comments

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