Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

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#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang for the buck in digital marketing - if companies play by the new rules. Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moments

Andy Beal Keynote at ClickZ Live New York 2014 Apr 2, 2014 - Reputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes. Comments

DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

peabody-and-sherman Apr 2, 2014 - The film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initiatives. The effort resulted in 5.5 million impressions in the first two weeks and a CTR of 0.62 percent... Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and... Comments

AOL Announces "Connected," First Foray Into Long-Form Video

aol-on-network Apr 1, 2014 - "Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international markets and will now be adapted for U.S. audiences by AOL. Comments

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

x-men-digital-makeover Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers. Comments

Why I Posted a Picture of a Can of Soup on My Facebook Page: Marketing Automation and the Rise of Social Media

facebook-automation Apr 1, 2014 - Marketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the industry is taking a much needed step in the right direction. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

Digital Marketing People on the Move: March 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

Is Twitter Saying Goodbye Retweet, Hello Share?

Share With Followers Mar 28, 2014 - Will retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some mobile users this week. Comments

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

Twitter Logo Mar 27, 2014 - Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Comments

5 Ways to Drive Conversions Through Social Proof

social-proof Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof." Here are five ways to drive conversions through social proof. Comments

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

durex-earth-hour Mar 25, 2014 - Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views. Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

Smile, You’re on Social Media

ellen-oscars-selfie Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Twitter to Kill @ Replies and #Hashtags?

BuzzFeed Twitter No At-Reply Mar 24, 2014 - Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within Twitter user culture. Comments

Delta & LinkedIn Team Up for In-Flight Mentoring Program

delta-innovation-class Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

Twitter Study: Which Tweets Get the Most Engagement?

retweet-percentage-tv Mar 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector. Comments

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