Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser
Digital Advertising

Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne K...

6y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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6 retail brands who are nailing the app game
Ecommerce

6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How will the social media landscape change in 2018?
Digital Marketing

How will the social media landscape change in 2018?

6y Tereza Litsa

How will the social media landscape change in 2018...

A new year brings new goals. What should we expect from social media in 2018. Read More...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June
Digital Transformation

Chatbots, humanity and taking risks: ClickZ's most popular articles from Ap...

6y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Are we about to enter an era of ad transparency?
Display Advertising

Are we about to enter an era of ad transparency?

6y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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Seeing the trees for the forest with paid social
Social & Community

Seeing the trees for the forest with paid social

6y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Twitter introduces pre-roll ads for Periscope
Media

Twitter introduces pre-roll ads for Periscope

7y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Seven B2B marketers rocking it on social media
Social

Seven B2B marketers rocking it on social media

7y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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Five ways President Trump takes advantage of social media
Content

Five ways President Trump takes advantage of social media

7y Bob Cargill

Five ways President Trump takes advantage of socia...

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...

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Is Twitter slowly dying?
Data insights

Is Twitter slowly dying?

7y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

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The social media marketing checklist your business needs for 2017
Social

The social media marketing checklist your business needs for 2017

7y Tereza Litsa

The social media marketing checklist your business...

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. Rea...

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The ONLY lesson from every social media brand fail example ever
Insights

The ONLY lesson from every social media brand fail example ever

7y Danny Goodwin

The ONLY lesson from every social media brand fail...

Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...

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5 Really Good Reasons to Use Twitter Ads
Social

5 Really Good Reasons to Use Twitter Ads

7y Larry Kim

5 Really Good Reasons to Use Twitter Ads

Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find Read More...

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10 mistakes businesses and brands make with social media
Media

10 mistakes businesses and brands make with social media

7y Bob Cargill

10 mistakes businesses and brands make with social...

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...

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What's the best way to use hashtags on every social network?
Social

What's the best way to use hashtags on every social network?

7y Tereza Litsa

What's the best way to use hashtags on every socia...

Hashtags are not new in social platforms, but do you really know how to maximise their effectiveness? Read More...

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Twitter to effectively shut down Vine
Media

Twitter to effectively shut down Vine

7y Al Roberts

Twitter to effectively shut down Vine

Yesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...

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Study says Twitter customer service pays off
Media

Study says Twitter customer service pays off

8y Al Roberts

Study says Twitter customer service pays off

Twitter is increasingly focused on the customer service uses of its service, and many brands, like Southwest, are investing heavily in their Twitter c...

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Nine stats about Twitter video ads and why we cannot ignore them
Ad Industry Metrics

Nine stats about Twitter video ads and why we cannot ignore them

8y Tereza Litsa

Nine stats about Twitter video ads and why we cann...

Video content is popular on social media and it is among the most effective formats for advertising. Time to go beyond Facebook and see how Twitter vi...

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Seven ways marketers can use Twitter Moments
Social

Seven ways marketers can use Twitter Moments

8y Tereza Litsa

Seven ways marketers can use Twitter Moments

Twitter is opening Moments to all users and takes curation to the next level. What does this mean for brands? Twitter Moments used to be a curation of...

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Paying to play on social media
Media

Paying to play on social media

8y Bob Cargill

Paying to play on social media

Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...

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Is Twitter's NFL live streaming a success?
Media

Is Twitter's NFL live streaming a success?

8y Al Roberts

Is Twitter's NFL live streaming a success?

Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...

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The global evolution of social media: infographic
Social

The global evolution of social media: infographic

8y Graham Charlton

The global evolution of social media: infographic

Needless to say, social media has evolved rapidly over the last ten to fifteen years. From early sites like six degrees to once big but now almost irr...

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Twitter adds new customer service features
Community Management

Twitter adds new customer service features

8y Al Roberts

Twitter adds new customer service features

Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...

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Six reasons why direct marketers should be swooning over social media
Media

Six reasons why direct marketers should be swooning over social media

8y Bob Cargill

Six reasons why direct marketers should be swoonin...

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...

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Three exceptional examples of local social media campaigns
Local

Three exceptional examples of local social media campaigns

8y Harsh Agrawal

Three exceptional examples of local social media c...

Here are some examples of campaigns of local and small businesses that are rocking social media. Read More...

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YouTube prepares to expand beyond video with more social features
Content

YouTube prepares to expand beyond video with more social features

8y Al Roberts

YouTube prepares to expand beyond video with more ...

YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...

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