Marketing News & Expert Advice
|
|
|
Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.
Twitter Celebrates Seven Years Since Jack Dorsey's First Tweet
Mar 21, 2013 - Twitter boasts 200 million users creating over 400 million tweets. Comments
Oscars Social Buzz Reaches All Time High
Feb 25, 2013 -
The social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the nominees were announced and last night's awards ceremony.
Comments
Strategies for Marketing in the Social-Mobile World
Feb 22, 2013 -
Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate that shift.
Comments
How the National Wildlife Federation Embraced Social
Feb 22, 2013 -
"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social.
Comments
SES London: Twitter: The Shortest Distance Between You & What Interests You Most
Feb 21, 2013 -
Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities.
Comments
Twitter Slowly Opens the Gates With Advertising APIs
Feb 21, 2013 -
Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns.
Comments
3 Add-Ons to Enhance Your Online Ads
Feb 21, 2013 -
Consumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impression.
Comments
Bringing Local Relevance to Social
Feb 19, 2013 -
There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer tools to help you plan, execute, and measure the impact of those efforts.
Comments
Brandwatch Tool Tracks Oscar Frontrunners
Feb 18, 2013 -
The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on February 24.
Comments
NASA to Host Google+ Hangout with International Space Station
Feb 15, 2013 -
NASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions during the event.
Comments
Lay's Seeks Fan Votes for Fan Flavors
Feb 13, 2013 -
In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor.
Comments
The No. 1 Way to Get More Fans/Follows/Likes
Mar 21, 2013 -
The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you.
Comments
Twitter Serves Up New Targeting Options for Small Brands
Mar 20, 2013 -
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
Comments
Marketers Eager for Facebook Hashtags
Mar 19, 2013 -
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier.
Comments
Latino Marketing Lessons From the Pope
Mar 19, 2013 -
When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in social media.
Comments
Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Mar 8, 2013 -
The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube.
Comments
The State of TV's Twitter Backchannel
Mar 6, 2013 -
Should brands that aren't part of a given TV broadcast get involved in its backchannel?
Comments
Traackr Relaunches Tool in Competitive Market to Reach Influencers
Mar 5, 2013 -
Traackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping brands identify key influencers.
Comments
Jagermeister Asks Men How They Live by the Jager Code
Mar 5, 2013 -
The promotion, A Brother in Your Corner, asks participants to submit stories on Facebook.
Comments
Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context
Mar 4, 2013 -
The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive.
Comments
Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
