Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

gucci-fringe

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

Mar 12, 2014 - Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11. Comments

Twitter Testing Click-to-Call Ad Feature

shutterstock-94844608 Mar 12, 2014 - The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service. Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

oreo-trendingvending Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments

SXSW 2014: Monetization Opportunities in a Sharing Economy

kurtabrahamson Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

E-Commerce Meets Hashtags With Chirpify’s #Actiontags

chirpify-tv-2 Mar 6, 2014 - Chirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue, and online. Comments

A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

oscars-shutterstock-124201903 Mar 6, 2014 - What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million dollar media buy and organic product placement on the world's biggest stage, how could companies hope... Comments

25 B2B Marketing Automation Thought Leaders You Must Follow

Twitter Logo Mar 6, 2014 - A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment. Comments

Ketchum Collaborates With Tech Companies to Launch a Digital Media Buying Platform

koeppel-online-media-buying Mar 5, 2014 - Omnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid online channels. Comments

7 Tips for Managing and Maximizing Content in Social Media

content-in-social-media-clickz-march1 Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects... Comments

Paid and Earned Media Unite for Award-Winning Oscars Performance

oscarsselfie Mar 3, 2014 - Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Comments

#Oscars Night Is on for ABC and Twitter

oscars Feb 28, 2014 - Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2. Comments

Saks Doles Out 6-Second Beauty Tips in #Saksin6

saks-in-6 Feb 28, 2014 - The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Comments

Sprint’s Oscars Twitter Party Invites the Whole "Framily"

sprint-blogimage-final-withr Feb 28, 2014 - To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the whole "framily." Comments

Google Partners With American Idol for Second Screen Voting

American Idol Contestants in Google Search Results Feb 27, 2014 - Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop. Comments

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

shutterstock-120646564 Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to invigorate their corporate websites. Comments

Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

danoneindo Feb 25, 2014 - In this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile and social marketing to engage consumers. Comments

10 Ways Your Brand Can Stand Out on Twitter

twitter-bird-blue-on-white Feb 25, 2014 - Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics... Comments

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series

twitter-marketing-platform Feb 24, 2014 - The rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. In addition, Twitter Amplify is teaming up with a national cinema network to create a weekly show that... Comments

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