Twitter

Digital marketing platform Twitter successfully enlisted large brands like McDonald's, Chevy, and Verizon as regular early advertisers. Small businesses are also getting onboard.

pinterest-logo

Pinterest Upgrades Analytics Tool

Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

4 Ways to Keep Your Email Marketing Alive

emailcampaign Aug 21, 2014 - Although many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing campaigns fresh and effective. Comments

Marketing Automation Tools for Smaller Tasks

automation-shutterstock-136061006 Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at several of the options available. Comments

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

Fanta Creates All-Vine Comedy Show to Engage Teens

twitter-cast Aug 20, 2014 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one new episode every Friday for six weeks on CollegeHumor.com. Teens can follow the funny at @FantaFun... Comments

Change Management: The Missing Link in Your Demand Generation Strategy

change11 Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed. Comments

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company. Comments

Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

botlr-upclose-lr Aug 19, 2014 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot will accept tweets as tips. Comments

Are You Reaching AND Converting Mobile Consumers?

mobileads Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for you. Comments

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

uber-and-lays-flavorrush Aug 18, 2014 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator. Comments

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy. Comments

Beyond Banners: Two Steps Forward, Two Steps Back

Advertising word cloud Aug 18, 2014 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along with them. Comments

Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

southern-comfort-great-white Aug 15, 2014 - The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Comments

Facebook Leads Way In In-store Sales for SMBs [Study]

facebook-homepage Aug 14, 2014 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily... Comments

Twitter Promoted Video Will Boost Engagement Data

Twitter Money Aug 13, 2014 - The micro-blogging service has been beta testing a new feature, Promoted Video, which allows advertisers to upload and distribute video ads on the platform. Industry insiders believe that Promoted Video will add another layer to Twitter’s ad business... Comments

Oreo Mini Delivery Thinks Small

oreo-mini-wonderfilled Aug 13, 2014 - Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketing tool and should generate a small number of highly qualified consumer recipients, experts say. Comments

Meow Mix Taps Nostalgia in Jingle Remix Effort

meow-mix-2 Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments

Google Testing New Way to Catch Up in Mobile

google-logo-square Aug 12, 2014 - The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants. Comments

10 Questions to Ask Your Social Media Audience

askquestions Aug 12, 2014 - Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next to nothing. Comments

Why You Should Get Involved in Organic Social Media - and How to Do It Right

Social Media Sharing Aug 11, 2014 - Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to develop an organic social media technique in the right way. Comments

Under Armour Uses Star Power to Boost Content Marketing Efforts

video-monetization Aug 11, 2014 - The brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing strategy even if they don’t explicitly promote a product. Comments

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