3 takeaways from Social Media Week Chicago

Nov 20, 2015 - Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week. Comments

Eliminating the fear factor of programmatic buying in China

youku-tudou-game-app Nov 17, 2015 - Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models. Comments

Starbucks shows the power of silence during the red cup controversy

starbucks-redcups Nov 13, 2015 - Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting its fanbase do the talking. Comments

How Is UGC Changing Content Marketing?

usergeneratedcontent Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

uniqlo-beijing Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store's changing room. Comments

Dr Pepper Crosses All Platforms with Social Media Influencers

dr-pepper-can Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Comments

Can Snapchat Help McDonald's Combat its Millennial Problem?

mcdonalds-wifi-gratis Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

Australia's Holden Partners With Periscope for Rugby Tweetcheers

holden-tweetcheer Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia. Comments

UGC Is the Key to Instagram Success [Study]

instagram-icon-large Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Are You Ready For the Marriage of Google and Twitter?

google-twitter May 28, 2015 - Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Comments

The Social Why Behind Burger King's Chicken Fry

burgerking-logo May 14, 2015 - Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand's senior media director. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

Consumer as Brand Content Creator: on the Power of Loyalty & Super Users

user-generated-content Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how has managed to leverage its users' enthusiasm to grow its company. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

woolworths-fresh-in-our-memories-image Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war. Comments

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

tell-us-your-story-header Mar 26, 2015 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Comments

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

brandon-wendys-image Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social and native advertising for its 6,500 locations worldwide. Comments

What's Next for Brands and Wearable Technology in China?

china-fashion Mar 19, 2015 - Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and digital marketing. Comments

Your Social Media Images Can Now Be Turned Into Facebook Ads

social-media-image-sharing Mar 11, 2015 - A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Comments

84 Percent of Millennials Don’t Trust Traditional Advertising

socialcrowds Mar 4, 2015 - Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. Comments

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