UGC

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Are You Ready For the Marriage of Google and Twitter?

May 28, 2015 - Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Comments

The Social Why Behind Burger King's Chicken Fry

burgerking-logo May 14, 2015 - Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand's senior media director. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

user-generated-content Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

Woolworths Pulls #FreshInOurMemories Picture Generator Amid Consumer Backlash

woolworths-fresh-in-our-memories-image Apr 15, 2015 - Iconic Australian brand Woolworths has closed a website commemorating the 100-year anniversary of Australia's World War I involvement, after social media users accused it of profiting from war. Comments

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

tell-us-your-story-header Mar 26, 2015 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Comments

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

brandon-wendys-image Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social and native advertising for its 6,500 locations worldwide. Comments

What's Next for Brands and Wearable Technology in China?

china-fashion Mar 19, 2015 - Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and digital marketing. Comments

Your Social Media Images Can Now Be Turned Into Facebook Ads

social-media-image-sharing Mar 11, 2015 - A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Comments

84 Percent of Millennials Don’t Trust Traditional Advertising

socialcrowds Mar 4, 2015 - Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. Comments

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

kfc-logo Feb 5, 2015 - To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram feed full of photos flaunting wealth. Comments

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

shutterstock-144112840 Nov 6, 2014 - At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to create personal relevance among consumers. Comments

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2, 2014 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Yelp: 5 Tips for Managing the Reputation of Your Firm

Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

The Digital Revolution in Travel

databaseasia3 Feb 8, 2012 - A personal selection of my favorite trends and future innovations. Comments

80% of E-Commerce Sites Are Missing the Boat

Nov 1, 2011 - Q&A is consumers' No. 2 social commerce tool. Comments

How Online Communities Can Inspire Brand Marketing

Sep 15, 2011 - A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Comments

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