Marketing News & Expert Advice
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UGC
4 Ways Marketers Can Better Connect With Men, Women Online
When it comes to consuming content online, gender stereotypes remain strong. Vive la difference.
3 Examples of Solid B2B Social Business Strategies
A commerce community, an ad-supported social community, and executive thought leadership.
80% of E-Commerce Sites Are Missing the Boat
Q&A is consumers' No. 2 social commerce tool.
How Online Communities Can Inspire Brand Marketing
A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials.
Controlling the Social Conversation
Consider these tips to manage negative feedback about your brand on social media.
3 Tips To Leverage Ratings and Reviews
And why Google Place deserves your immediate attention.
Social Storytelling: You, Me, and Angelina Jolie
How six brands are using storytelling techniques.
Lego Takes Crowdsourcing up a Notch
At Cannes, co-creating products with consumers has become more than a smattering of buzzwords.
Context Is King in Driving Participation and Sales
For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customers want to join.
Your Boss's Top Four Objections to User-Generated Content
And how to overcome them with real information that backs you up.
Why Merchandising Must Get Social
User-generated content can influence shoppers during these three phases of online decision-making.
User-Generated Content Becomes Front and Center With Google
Google Caffeine and Rich Snippets gives user-generated content a lot more weight.
Interactive Innovation in Consumer Media
Brands cannot default to a traditional push strategy and expect a positive consumer response.
The Power of Engagement - 8 Ideas You Can Add To
Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports.
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