Marketing News & Expert Advice
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UGC
Yelp: 5 Tips for Managing the Reputation of Your Firm
Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments
Why Merchandising Must Get Social
Sep 7, 2010 - User-generated content can influence shoppers during these three phases of online decision-making. Comments
User-Generated Content Becomes Front and Center With Google
Aug 24, 2010 - Google Caffeine and Rich Snippets gives user-generated content a lot more weight. Comments
Interactive Innovation in Consumer Media
Aug 12, 2010 - Brands cannot default to a traditional push strategy and expect a positive consumer response. Comments
The Power of Engagement - 8 Ideas You Can Add To
Aug 3, 2010 - Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. Comments
6 Reasons to Not Fear Negative Reviews
Jul 27, 2010 - Customer reviews about your brand aren't that scary. What's scary is not being involved in the conversation. Comments
4 Ways Marketers Can Better Connect With Men, Women Online
Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments
3 Examples of Solid B2B Social Business Strategies
Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments
80% of E-Commerce Sites Are Missing the Boat
Nov 1, 2011 - Q&A is consumers' No. 2 social commerce tool. Comments
How Online Communities Can Inspire Brand Marketing
Sep 15, 2011 - A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Comments
Controlling the Social Conversation
Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments
3 Tips To Leverage Ratings and Reviews
Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments
Social Storytelling: You, Me, and Angelina Jolie
Jul 22, 2011 - How six brands are using storytelling techniques. Comments
Lego Takes Crowdsourcing up a Notch
Jun 20, 2011 -
At Cannes, co-creating products with consumers has become more than a smattering of buzzwords.
Comments
Context Is King in Driving Participation and Sales
Nov 2, 2010 - For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customers want to join. Comments
Your Boss's Top Four Objections to User-Generated Content
Sep 21, 2010 - And how to overcome them with real information that backs you up. Comments
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April 11, 2013
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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