UGC

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Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

Nov 6, 2014 - At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to create personal relevance among consumers. Comments

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2, 2014 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing. Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Yelp: 5 Tips for Managing the Reputation of Your Firm

Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

The Digital Revolution in Travel

databaseasia3 Feb 8, 2012 - A personal selection of my favorite trends and future innovations. Comments

80% of E-Commerce Sites Are Missing the Boat

Nov 1, 2011 - Q&A is consumers' No. 2 social commerce tool. Comments

How Online Communities Can Inspire Brand Marketing

Sep 15, 2011 - A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Comments

Controlling the Social Conversation

Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Social Storytelling: You, Me, and Angelina Jolie

Jul 22, 2011 - How six brands are using storytelling techniques. Comments

Lego Takes Crowdsourcing up a Notch

lego-shinkai Jun 20, 2011 - At Cannes, co-creating products with consumers has become more than a smattering of buzzwords. Comments

10 Questions for Marketers Before They Brief Their Digital Agency

questions Jan 20, 2011 - Before you embark on a social marketing strategy, consider asking and answering these questions. Comments

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

facebook-app1 Dec 9, 2010 - A roundup of leading digital trends that stood out in 2010. Comments

Context Is King in Driving Participation and Sales

Nov 2, 2010 - For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customers want to join. Comments

Your Boss's Top Four Objections to User-Generated Content

Sep 21, 2010 - And how to overcome them with real information that backs you up. Comments

Why Merchandising Must Get Social

Sep 7, 2010 - User-generated content can influence shoppers during these three phases of online decision-making. Comments

User-Generated Content Becomes Front and Center With Google

Aug 24, 2010 - Google Caffeine and Rich Snippets gives user-generated content a lot more weight. Comments

Interactive Innovation in Consumer Media

Aug 12, 2010 - Brands cannot default to a traditional push strategy and expect a positive consumer response. Comments

The Power of Engagement - 8 Ideas You Can Add To

Aug 3, 2010 - Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. Comments

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