UGC

Yelp: 5 Tips for Managing the Reputation of Your Firm

Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments

4 Ways Marketers Can Better Connect With Men, Women Online

Feb 24, 2012 - When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Comments

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

The Digital Revolution in Travel

databaseasia3 Feb 8, 2012 - A personal selection of my favorite trends and future innovations. Comments

80% of E-Commerce Sites Are Missing the Boat

Nov 1, 2011 - Q&A is consumers' No. 2 social commerce tool. Comments

How Online Communities Can Inspire Brand Marketing

Sep 15, 2011 - A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Comments

Controlling the Social Conversation

Aug 25, 2011 - Consider these tips to manage negative feedback about your brand on social media. Comments

3 Tips To Leverage Ratings and Reviews

Jul 28, 2011 - And why Google Place deserves your immediate attention. Comments

Social Storytelling: You, Me, and Angelina Jolie

Jul 22, 2011 - How six brands are using storytelling techniques. Comments

Lego Takes Crowdsourcing up a Notch

lego-shinkai Jun 20, 2011 - At Cannes, co-creating products with consumers has become more than a smattering of buzzwords. Comments

10 Questions for Marketers Before They Brief Their Digital Agency

questions Jan 20, 2011 - Before you embark on a social marketing strategy, consider asking and answering these questions. Comments

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

facebook-app1 Dec 9, 2010 - A roundup of leading digital trends that stood out in 2010. Comments

Context Is King in Driving Participation and Sales

Nov 2, 2010 - For most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customers want to join. Comments

Your Boss's Top Four Objections to User-Generated Content

Sep 21, 2010 - And how to overcome them with real information that backs you up. Comments

Why Merchandising Must Get Social

Sep 7, 2010 - User-generated content can influence shoppers during these three phases of online decision-making. Comments

User-Generated Content Becomes Front and Center With Google

Aug 24, 2010 - Google Caffeine and Rich Snippets gives user-generated content a lot more weight. Comments

Interactive Innovation in Consumer Media

Aug 12, 2010 - Brands cannot default to a traditional push strategy and expect a positive consumer response. Comments

The Power of Engagement - 8 Ideas You Can Add To

Aug 3, 2010 - Engagements that you can encourage and measure to add octane to what you do online and use to layer in a whole new world of metrics to your reports. Comments

6 Reasons to Not Fear Negative Reviews

Jul 27, 2010 - Customer reviews about your brand aren't that scary. What's scary is not being involved in the conversation. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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