UK/Europe

Adobe

Does Digital Marketing Success Depend on Reinvention?

May 21, 2014 - Adobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change in the marketing world. Comments

Sony Kicks Off World Cup With Fan-Powered Social Media Site

sonyinitiative May 14, 2014 - Sony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. Comments

Digital People on the Move: April 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments

Facebook Prepping e-Money Transfer Service in Europe

facebook-like Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

nielsen18 Jan 29, 2014 - Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend. Comments

Nielsen: APAC Leads Global Ad Spend in Q3 2013

asia-pacific-map3 Jan 24, 2014 - Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Comments

2013 Global Ad Spend Gains Driven by Digital & Latin American Growth as Europe Falters

pic3 Oct 16, 2013 - Gains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to a new Nielsen report. Comments

Nielsen: Global Ad Spend Slowly Rebounding

nielsen-global-ad-spend Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012. Comments

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

online-campaign-ratings Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

Marin Logs State of Global Search Marketing

marinusmobtrends Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

Nutella Says Facebook Ads Outperformed TV

nutella-2 Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Google Closer to EU Antitrust Settlement

google-eu-antitrust Jul 25, 2012 - Google nears settlement with European Commission over its search and advertising antitrust probe. Comments

It’s Privacy Crunch Time for U.K. Site Owners

May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments

EU Wants Google to Help Solve Antitrust Concerns

eucommission May 21, 2012 - The EU Commission gives Google the chance to avoid fines and more stringent remedies. Comments

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

pepsi-shazam May 15, 2012 - Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Comments

AOL Ad Revenues Grow by 5%, But Domestic Display Falls

May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments

5 European Nations Love Their Sports Sites

Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments

European DAA And Privacy Ad Icon Coming Soon

selfreg-icon Apr 3, 2012 - Behavioral icon will move to Canada, too, and possibly Australia and South America. Comments

French Data Protection Regulator Queries Google

Google logo (Robert Scoble Flickr) Mar 20, 2012 - Data privacy authorities submit 69 questions to search giant. Comments

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