Marketing News & Expert Advice
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UK/Europe
BBC: Google Accepted Ads for Illegal Products
Jan 10, 2012 - Ads pitched London 2012 Olympic tickets and fake ID cards. Comments
Growing Scrutiny of Mobile Data Collection
May 20, 2011 -
Regulators in the U.S. and Europe are studying location data collection.
Comments
IAB Europe Expands Through EIAA Merger
May 18, 2011 - European online ad bodies combine to form single industry voice. Comments
Ikea's Digital Work: Often Oddball, Always Clever
May 17, 2011 -
Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month.
Comments
Draftfcb Boosts London Presence With Blue Barracuda Purchase
May 5, 2011 - Acquisition will grow its London base by 50 percent and enhance its digital capabilities. Comments
Half of UK Groupon Customers Bought 5 Deals
Apr 21, 2011 -
Daily deals brand used by 10 percent of Great Britain.
Comments
Major Ad Providers Join European Self Regulation Initiative
Apr 15, 2011 -
IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms.
Comments
Behavioral Ad Icon Moves to Europe
Apr 7, 2011 -
The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws.
Comments
U.K. Digital Ad Spend Grew 13 Percent in 2010
Mar 29, 2011 - Digital now accounts for a quarter of overall U.K. ad expenditure, the IAB U.K. estimates. Comments
Facebook Launches Mobile Check-In Deals in Europe
Jan 31, 2011 -
Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform.
Comments
U.K. Regulators Clamp Down on Sponsored Tweets
Jan 14, 2011 - Paid-for status updates on social networks must be prominently disclosed. Comments
Over 10% of U.K. Population Has Never Used Internet
Dec 15, 2011 - Report from European Commission also found 24 percent of Europeans have never been online. Comments
Twitter Rolls Out U.K. Geo-Targeting for All Ad Products
Sep 22, 2011 - British TV network Sky is first advertiser. Comments
DAD's New Parent Is SapientNitro
Sep 8, 2011 - Boston ad company buys British house for $42 million. Comments
Responsys Opens Munich Office, Focuses on Social
Sep 1, 2011 - Long-time email player believes European digital market is maturing. Comments
DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Jun 23, 2011 -
Body also hopes to export its program and icon globally.
Comments
AOL Adds 'Devil' Partners FoxNews and Others
Jun 21, 2011 -
In Cannes, Huffington and Armstrong talk up mission to "humanize" web.
Comments
Dentsu Doubles U.K. Presence With Steak Buy
Jun 2, 2011 - Agency explores further global opportunities. Comments
U.K. Delays E.U. Cookie Law Enforcement
May 25, 2011 - Regulators won't require consent for cookie placement until May 2012. Comments
New Cookie Law Creates Confusion in E.U.
May 24, 2011 - E.U. member states expected to miss May 26 deadline for implementation of new online privacy law. Comments
Tesco to Buy Social Marketing Pioneer BzzAgent
May 23, 2011 -
Social marketer was among first to use web to activate word of mouth.
Comments
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