Marketing News & Expert Advice
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UK/Europe
Video Ads Reached Two-Thirds of U.K. Users in November
Jan 14, 2011 - Video ads had greater reach among U.K. users than those in the U.S. over the course of the month. Comments
Yahoo Launches Ad-Supported Soccer Highlights in U.K.
Aug 17, 2010 -
Sony Pictures, Heineken and Adidas are among first to sponsor video highlights.
Comments
Domino's U.K. Uses Facebook, Foursquare to Drive Web Orders
Jul 14, 2010 - Facebook, Foursquare deliver 61% sales lift for Domino's U.K. Comments
Greek Online Advertisers Avert Tax, For Now
Jul 9, 2010 - The IAB Greece and its larger counterpart IAB Europe kept the pressure on Greek lawmakers, fighting the proposed tax through PR and an ad campaign, but they fear the tax proposal could resurface. Comments
E.U. Confirms Google's AdWords Does not Breach Trademark Law
Jul 9, 2010 - Top European Court rules advertisers are permitted to bid on trademarked keywords. Comments
Phorm Shifts Focus to Brazil, Posts First Revenues
Jul 1, 2010 - Chasing revenues, and escaping regulatory headaches, the company will move operations to Brazil. Comments
French Regulators: Google Abused Dominant Position in Online Ads
Jul 1, 2010 - Suspension of an AdWords account is deemed unlawful. Comments
IAB Europe Blasts Greek Online Ad Tax Proposal
Jun 29, 2010 - Despite the growth of online ads in Greece amid an otherwise decimated economy, the government has proposed a large tax on ads sold by news sites. Comments
EU to Update Data Privacy and Protection Rules
Jun 22, 2010 - Specifically mentioning consumer data usage for behavioral advertising, a European Commission official told a U.S. business audience that rules governing data privacy and security are outdated. Comments
Google's U.K. Chief Says Mobile Comes First
Jun 16, 2010 - Engineers are told to consider mobile first, as search giant expects three years of rapid growth in mobile ecosystem. Comments
Quantcast Launches U.K. Operation
May 18, 2010 - Former Yahoo exec Philip Macauley will lead the expansion. Comments
Only 8% of Grocery Shoppers Want Location-Based Coupons
Jan 12, 2011 - A U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Comments
Facebook To Expand EMEA Presence with 100 New Dublin Hires
Dec 7, 2010 - Among vacancies are positions for legal data protection staff and Eastern European sales staff. Comments
EU Probes Google over Possible Antitrust Violations
Nov 30, 2010 - European regulators launch a formal investigation in Google's search ad practices. Comments
Another EU Proposal Targets Social Networks and Behavioral Ads
Nov 5, 2010 -
Further cluttering the online privacy regulatory landscape, EU Commission outlined data protection law changes.
Comments
Europe Continues to Grapple With Messy Cookie Law Situation
Nov 4, 2010 - Confusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Comments
Video and Social Drive Online Display Advertising's Growth in U.K.
Oct 5, 2010 - Video and social media advertising helped the U.K.'s online display ad market return to growth, according to the IAB U.K. Comments
Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping
Sep 20, 2010 -
Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena.
Comments
Alterian Fills Social Media Gap With Intrepid Acquisition
Sep 2, 2010 - Intrepid is a 40-person firm with offices in Seattle and London. Comments
ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities
Sep 1, 2010 - Purchase will provide data sources, video measurement technology, and extend comScore's European footprint. Comments
Facebook Accounts for 1 in 6 U.K. Page Views
Aug 24, 2010 - The social network accounted for almost 17 percent of page views served to U.K. users in June. Comments
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