UK/Europe

Dentsu Doubles U.K. Presence With Steak Buy

Jun 2, 2011 - Agency explores further global opportunities. Comments

U.K. Delays E.U. Cookie Law Enforcement

May 25, 2011 - Regulators won't require consent for cookie placement until May 2012. Comments

New Cookie Law Creates Confusion in E.U.

May 24, 2011 - E.U. member states expected to miss May 26 deadline for implementation of new online privacy law. Comments

Tesco to Buy Social Marketing Pioneer BzzAgent

bzzagent-logo-1 May 23, 2011 - Social marketer was among first to use web to activate word of mouth. Comments

Growing Scrutiny of Mobile Data Collection

wegert-iphone May 20, 2011 - Regulators in the U.S. and Europe are studying location data collection. Comments

IAB Europe Expands Through EIAA Merger

May 18, 2011 - European online ad bodies combine to form single industry voice. Comments

Ikea's Digital Work: Often Oddball, Always Clever

ikea-cannes May 17, 2011 - Swedish interiors brand to be named Advertiser of the Year at Cannes Lions next month. Comments

Draftfcb Boosts London Presence With Blue Barracuda Purchase

May 5, 2011 - Acquisition will grow its London base by 50 percent and enhance its digital capabilities. Comments

Half of UK Groupon Customers Bought 5 Deals

groupon-logo Apr 21, 2011 - Daily deals brand used by 10 percent of Great Britain. Comments

Major Ad Providers Join European Self Regulation Initiative

eucommission Apr 15, 2011 - IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Comments

Behavioral Ad Icon Moves to Europe

eucommission Apr 7, 2011 - The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. Comments

U.K. Digital Ad Spend Grew 13 Percent in 2010

Mar 29, 2011 - Digital now accounts for a quarter of overall U.K. ad expenditure, the IAB U.K. estimates. Comments

Facebook Launches Mobile Check-In Deals in Europe

facebook-deals Jan 31, 2011 - Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Comments

U.K. Regulators Clamp Down on Sponsored Tweets

Jan 14, 2011 - Paid-for status updates on social networks must be prominently disclosed. Comments

Video Ads Reached Two-Thirds of U.K. Users in November

Jan 14, 2011 - Video ads had greater reach among U.K. users than those in the U.S. over the course of the month. Comments

Only 8% of Grocery Shoppers Want Location-Based Coupons

Jan 12, 2011 - A U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Comments

Facebook To Expand EMEA Presence with 100 New Dublin Hires

Dec 7, 2010 - Among vacancies are positions for legal data protection staff and Eastern European sales staff. Comments

EU Probes Google over Possible Antitrust Violations

Nov 30, 2010 - European regulators launch a formal investigation in Google's search ad practices. Comments

Another EU Proposal Targets Social Networks and Behavioral Ads

eucommission Nov 5, 2010 - Further cluttering the online privacy regulatory landscape, EU Commission outlined data protection law changes. Comments

Europe Continues to Grapple With Messy Cookie Law Situation

Nov 4, 2010 - Confusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Comments

Video and Social Drive Online Display Advertising's Growth in U.K.

Oct 5, 2010 - Video and social media advertising helped the U.K.'s online display ad market return to growth, according to the IAB U.K. Comments

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