UK/Europe

online-campaign-ratings

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

Marin Logs State of Global Search Marketing

marinusmobtrends Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

Nutella Says Facebook Ads Outperformed TV

nutella-2 Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Google Closer to EU Antitrust Settlement

google-eu-antitrust Jul 25, 2012 - Google nears settlement with European Commission over its search and advertising antitrust probe. Comments

It’s Privacy Crunch Time for U.K. Site Owners

May 24, 2012 - Brands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Comments

EU Wants Google to Help Solve Antitrust Concerns

eucommission May 21, 2012 - The EU Commission gives Google the chance to avoid fines and more stringent remedies. Comments

50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK

pepsi-shazam May 15, 2012 - Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy. Comments

AOL Ad Revenues Grow by 5%, But Domestic Display Falls

May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments

5 European Nations Love Their Sports Sites

Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments

European DAA And Privacy Ad Icon Coming Soon

selfreg-icon Apr 3, 2012 - Behavioral icon will move to Canada, too, and possibly Australia and South America. Comments

French Data Protection Regulator Queries Google

Google logo (Robert Scoble Flickr) Mar 20, 2012 - Data privacy authorities submit 69 questions to search giant. Comments

U.S. and E.U. Stress Plans for Global Privacy Protection

eucommission Mar 19, 2012 - Leaders gathered today in Brussels and Washington, D.C. to discuss goals for a global privacy framework. Comments

Europe Increases Pressure on Online Ad Industry

eucommission Mar 7, 2012 - Letter from EU privacy group to IAB Europe adds another wrinkle to developing story. Comments

European Data Protection Chief Warns Google

EU justice commissioner Viviane Reding Mar 2, 2012 - Viviane Reding concerned by search giant's policy changes Comments

European Regulators Call Google Privacy Changes Unlawful

Google logo (Robert Scoble Flickr) Feb 29, 2012 - More concerns raised with radical privacy changes from search giant Comments

Buddy Media Buys British Facebook Ads Developer

Feb 27, 2012 - Brighter Option buy includes expertise in global campaigns via social media. Comments

ICO Investigating Google Over Browser Privacy Claims

Browser address bar with mouse cursor Feb 22, 2012 - Data watchdog once again in discussions with search giant Comments

Microsoft to Sell Skype Ads Overseas

Feb 15, 2012 - U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Comments

AKQA's James Hilton: Why France Is a Digital Tastemaker

james-hilton-nov11-sml-crop Feb 7, 2012 - AKQA's new Paris office has plans for a staff of 40 to 50. Why now? Comments

Google to EU Privacy Watchdogs: You Can't Stop Us

eucommission Feb 3, 2012 - Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda. Comments

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