UK/Europe

Draftfcb Boosts London Presence With Blue Barracuda Purchase

May 5, 2011 - Acquisition will grow its London base by 50 percent and enhance its digital capabilities. Comments

Half of UK Groupon Customers Bought 5 Deals

groupon-logo Apr 21, 2011 - Daily deals brand used by 10 percent of Great Britain. Comments

Major Ad Providers Join European Self Regulation Initiative

eucommission Apr 15, 2011 - IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Comments

Behavioral Ad Icon Moves to Europe

eucommission Apr 7, 2011 - The European online ad industry will launch a behavioral ad privacy opt out system akin to a U.S. program later this month, responding to E.U. laws. Comments

U.K. Digital Ad Spend Grew 13 Percent in 2010

Mar 29, 2011 - Digital now accounts for a quarter of overall U.K. ad expenditure, the IAB U.K. estimates. Comments

Facebook Launches Mobile Check-In Deals in Europe

facebook-deals Jan 31, 2011 - Brands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Comments

U.K. Regulators Clamp Down on Sponsored Tweets

Jan 14, 2011 - Paid-for status updates on social networks must be prominently disclosed. Comments

Video Ads Reached Two-Thirds of U.K. Users in November

Jan 14, 2011 - Video ads had greater reach among U.K. users than those in the U.S. over the course of the month. Comments

Only 8% of Grocery Shoppers Want Location-Based Coupons

Jan 12, 2011 - A U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Comments

Facebook To Expand EMEA Presence with 100 New Dublin Hires

Dec 7, 2010 - Among vacancies are positions for legal data protection staff and Eastern European sales staff. Comments

EU Probes Google over Possible Antitrust Violations

Nov 30, 2010 - European regulators launch a formal investigation in Google's search ad practices. Comments

Another EU Proposal Targets Social Networks and Behavioral Ads

eucommission Nov 5, 2010 - Further cluttering the online privacy regulatory landscape, EU Commission outlined data protection law changes. Comments

Europe Continues to Grapple With Messy Cookie Law Situation

Nov 4, 2010 - Confusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Comments

Video and Social Drive Online Display Advertising's Growth in U.K.

Oct 5, 2010 - Video and social media advertising helped the U.K.'s online display ad market return to growth, according to the IAB U.K. Comments

Reprise Names Worldwide CEO to Lead Forays Into Social and Shopping

reprise-bantbreen Sep 20, 2010 - Bant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Comments

Alterian Fills Social Media Gap With Intrepid Acquisition

Sep 2, 2010 - Intrepid is a 40-person firm with offices in Seattle and London. Comments

ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities

Sep 1, 2010 - Purchase will provide data sources, video measurement technology, and extend comScore's European footprint. Comments

Facebook Accounts for 1 in 6 U.K. Page Views

Aug 24, 2010 - The social network accounted for almost 17 percent of page views served to U.K. users in June. Comments

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

soccer Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

Domino's U.K. Uses Facebook, Foursquare to Drive Web Orders

Jul 14, 2010 - Facebook, Foursquare deliver 61% sales lift for Domino's U.K. Comments

Greek Online Advertisers Avert Tax, For Now

Jul 9, 2010 - The IAB Greece and its larger counterpart IAB Europe kept the pressure on Greek lawmakers, fighting the proposed tax through PR and an ad campaign, but they fear the tax proposal could resurface. Comments

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