Marketing News & Expert Advice
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Unica
Marketing Automation: Far From Automatic
Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments
IBM Rolls Out Analytics, Marketing Tool
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Marketing Automation Manager: Must-Have Skills
Jun 23, 2011 - Robots need not apply. Comments
Marketing Automation: 6 Tips for Success
Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments
IBM Enhances Digital Marketing Services With Unica Acquisition
Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments
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