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    Marketing Automation: Far From Automatic
    Marketing

    Marketing Automation: Far From Automatic

    14y Anna Maria Virzi

    Marketing Automation: Far From Automatic

    Technology can make marketing more efficient, but there's a hitch. Read More...

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    IBM Rolls Out Analytics, Marketing Tool
    Actionable Analysis

    IBM Rolls Out Analytics, Marketing Tool

    15y Anna Maria Virzi

    IBM Rolls Out Analytics, Marketing Tool

    A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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    Marketing Automation Manager: Must-Have Skills
    Marketing

    Marketing Automation Manager: Must-Have Skills

    15y Anna Maria Virzi

    Marketing Automation Manager: Must-Have Skills

    Robots need not apply. Read More

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    Marketing Automation: 6 Tips for Success
    Marketing

    Marketing Automation: 6 Tips for Success

    15y Anna Maria Virzi

    Marketing Automation: 6 Tips for Success

    How to reduce pain points when implementing a marketing automation program Read More...

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    IBM Enhances Digital Marketing Services With Unica Acquisition
    Automation

    IBM Enhances Digital Marketing Services With Unica Acquisition

    16y Kate Kaye

    IBM Enhances Digital Marketing Services With Unica...

    Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...

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