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Marketing Automation: Far From Automatic

Anna Maria Virzi  |  Strategies

Nov 11, 2011 - Technology can make marketing more efficient, but there's a hitch. Comments

Anna Maria Virzi  |  Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

Anna Maria Virzi  |  Strategies

Marketing Automation Manager: Must-Have Skills

Jun 23, 2011 - Robots need not apply. Comments

Anna Maria Virzi  |  Strategies

Marketing Automation: 6 Tips for Success

Jun 23, 2011 - How to reduce pain points when implementing a marketing automation program Comments

Kate Kaye  |  Marketing Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

Aug 13, 2010 - Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Comments

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