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Mobile World Congress: Brands Extol Virtues of Mobility

Matt Kapko  |  Mobile

Feb 28, 2013 - Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of the struggles and successes they've encountered on the road to mobility. Comments

Zachary Rodgers  |  Agency Spotlight

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

Jack Marshall  |  Media Buying

Say Media Fuels Content Plans With Sideshow Acquisition

Jun 21, 2011 - Purchase aids company's focus on owned and operated properties. Comments

Amara Mastronardi  |  Strategies

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]

bossertrga Mar 25, 2011 - Lowe & Partners tapped Huge as its preferred digital partner for Unilever. Comments

Adaline Lau  |  Video

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

Lisa Lacy  |  Social Media

Axe Space Promo to Turn Fans into Astronauts

axe-space-promo Jan 18, 2013 - The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Comments

Lisa Lacy  |  Social Commerce

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Adaline Lau  |  Video

What The China Video Site Merger Means for Marketers

tudou Oct 5, 2012 - In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Comments

Susan Kuchinskas  |  Video

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

microsoft-nuads Jun 14, 2012 - Xbox Live ad spending has increased 142 percent since 2010. Comments

Christopher Heine  |  Local

Digital Co-op Ads Are Ignored by Some SMBs

co-op22 May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments

Kate Kaye  |  Video

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

ryanpartnership-penabickley May 3, 2012 - Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Comments

Kate Kaye  |  Social Media

Dove's Positive Facebook Ad App Does Not Block Ads

dove-facebookapp Apr 24, 2012 - An app for women in Australia and Brazil carries through Dove's self-esteem boosting campaign. Comments

Tessa Wegert  |  Media Buying

Oscar Campaigns Entertain and Inform Online and Off

Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments

Anna Maria Virzi  |  Marketing to Latinos

How Unilever Connects With Hispanics on Facebook

Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments

Christopher Heine  |  Mobile

Shopkick Signs First Supermarket Chain

gianteagle1 Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments

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