Unilever

partnership2014

Digital Marketing People on the Move: June 2014 Roundup

Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Digital Marketing People on the Move: March 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

hotpocketsbracket Mar 24, 2014 - Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Comments

Dove Strikes Video Gold Again with "Selfie"

selfie Jan 30, 2014 - Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Comments

Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

unilever Dec 20, 2013 - Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty in the region. Comments

Google Launches DigiCamp in Hong Kong

digicamp Nov 5, 2013 - Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Comments

Solve Media Lifts Brand Awareness for Unilever

wish-bone-iphone-hed-2013 Jul 1, 2013 - Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Comments

Klondike Asks Fans for Celeb 'What Would You Do...' Challenges

klondike-265 Jun 25, 2013 - The Unilever brand's Klondike Celebrity Challenge plays on its 30-year-old slogan. Comments

SlimFast Embraces Racier Persona

tuba-v3 Apr 15, 2013 - The weight loss brand's new campaign, Get What You Really Want, targets women with humor. Comments

Mobile World Congress: Brands Extol Virtues of Mobility

Mobile World Congress logo Barcelona Feb 28, 2013 - Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of the struggles and successes they've encountered on the road to mobility. Comments

Axe Space Promo to Turn Fans into Astronauts

axe-space-promo Jan 18, 2013 - The men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Comments

Cravebox Builds Brand Connection With Product Themed Boxes

cravebox Nov 28, 2012 - With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather... Comments

Youku and Tudou Merger: What It Means for Marketers

divein1 Oct 5, 2012 - Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Comments

What The China Video Site Merger Means for Marketers

tudou Oct 5, 2012 - In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Comments

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

microsoft-nuads Jun 14, 2012 - Xbox Live ad spending has increased 142 percent since 2010. Comments

Digital Co-op Ads Are Ignored by Some SMBs

co-op22 May 15, 2012 - $450M in potential digital ads for SMBs from manufacturers will go unused. Comments

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

ryanpartnership-penabickley May 3, 2012 - Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Comments

Dove's Positive Facebook Ad App Does Not Block Ads

dove-facebookapp Apr 24, 2012 - An app for women in Australia and Brazil carries through Dove's self-esteem boosting campaign. Comments

Oscar Campaigns Entertain and Inform Online and Off

Mar 1, 2012 - It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Comments

How Unilever Connects With Hispanics on Facebook

Feb 28, 2012 - Q&A: The brand's multicultural marketing director shares three best practices for building community. Comments

Shopkick Signs First Supermarket Chain

gianteagle1 Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments

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