10 tips for Hollywood-style social storytelling

Oct 27, 2015 - Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Comments

Hashtag hijacking doesn't have to live and die on Twitter

pirateflag Oct 19, 2015 - Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation. Comments

How brands use WeChat for impact and engagement

wechat-kate-spade-sky-lantern Oct 15, 2015 - WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers. Comments

Using the 3 C's for Online and Offline Commerce in China

shutterstock-234409663-buy-buttons Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

uniqlo-beijing Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store's changing room. Comments

The Asian Invasion: Creating New Standards

east-meets-west Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments

Don't Miss the Merits of Augmented Reality in Mobile Marketing

uniqloar Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments

Let's Talk About LINE

linefeatured Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments

What's Next for Social Media Marketing in China: Weibo or WeChat?

wechatfeatured Sep 10, 2012 - Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Comments

Approaches to Information Architecture and Digital Campaigns

May 17, 2012 - Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Comments

Marketers From Japan Differ Over Facebook's Potential

uniqlo1 Aug 22, 2011 - At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Comments

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