Using the 3 C's for Online and Offline Commerce in China

Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments

Social Media Merchandising: Bridging the Gap Between the Virtual and the Physical

line-ocean-park-merchandising Jul 26, 2015 - Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Comments

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

uniqlo-beijing Jul 17, 2015 - Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store's changing room. Comments

The Asian Invasion: Creating New Standards

east-meets-west Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments

Don't Miss the Merits of Augmented Reality in Mobile Marketing

uniqloar Mar 13, 2013 - And brand owners must consider these data points before any AR deployment. Comments

Let's Talk About LINE

linefeatured Jan 31, 2013 - As marketers, here are several ways we can take advantage of this service. Comments

What's Next for Social Media Marketing in China: Weibo or WeChat?

wechatfeatured Sep 10, 2012 - Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Comments

Approaches to Information Architecture and Digital Campaigns

May 17, 2012 - Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Comments

Marketers From Japan Differ Over Facebook's Potential

uniqlo1 Aug 22, 2011 - At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Comments

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