Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments
Feb 12, 2014 - A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value but creating customer advocates. Comments
Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments
Nov 12, 2012 - Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Comments
Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need. Comments
Feb 3, 2011 - Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns. Comments
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