Jan 27, 2015 - As the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who believe marketers can utilize all of it. Comments
Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments
Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments
Feb 12, 2014 - A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand value but creating customer advocates. Comments
Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments
Nov 12, 2012 - Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Comments
Oct 10, 2012 - As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need. Comments
Feb 3, 2011 - Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT