Marketing News & Expert Advice
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United Airlines
Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy
Nov 12, 2012 - Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Comments
Life on the Road: The Importance of Customer Care
Oct 10, 2012 -
As you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to need.
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Social CRM Helps Airlines Weather Winter Storms
Feb 3, 2011 -
Though pelted with negative Facebook and Twitter chatter, Delta, United, and Southwest try to quell travelers' concerns.
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