Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments
Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments
Sep 9, 2011 - Rising interactive star makes leap to idea house. Comments
Aug 5, 2011 - Guardian News & Media wants global customer database. Comments
Jun 22, 2011 - An agency-designed ad format, a "client council," and other gestures. Comments
Jun 10, 2011 - Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Comments
May 31, 2011 - MENY establishes little Stockholm in the Big Apple. Comments
May 25, 2011 - McCann Worldgroup says brands must help young people share and narrate their lives. Comments
May 20, 2011 - Decision marks the first time the social brand appoints a social agency of record. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT