Universal McCann

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Digital Marketing People on the Move: August 2014 Roundup

Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Jan 12, 2012 - Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Comments

Q&A: Kandace Hudspeth, McCann NY's New Head of Social and Digital

kandacehudspeth-dsc-1114 Sep 9, 2011 - Rising interactive star makes leap to idea house. Comments

Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West

Aug 5, 2011 - Guardian News & Media wants global customer database. Comments

Facebook Rolls the Carpet for Agency Friends

facebook-seminar-carolyn-everson-3 Jun 22, 2011 - An agency-designed ad format, a "client council," and other gestures. Comments

Universal McCann Wins Clorox Digital Business

Jun 10, 2011 - Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Comments

Swede Begets Swede at McCann New York

andreas-mccann May 31, 2011 - MENY establishes little Stockholm in the Big Apple. Comments

Study: Millennials Value 'Social Economy'

May 25, 2011 - McCann Worldgroup says brands must help young people share and narrate their lives. Comments

Weight Watchers Taps McCann NY for Social Marketing

May 20, 2011 - Decision marks the first time the social brand appoints a social agency of record. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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