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    Six tips on measurement from the IAB Programmatic Marketplace
    Actionable Analysis

    Six tips on measurement from the IAB Programmatic Marketplace

    8y Mike O'Brien

    Six tips on measurement from the IAB Programmatic ...

    Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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    Snapchat and Univision Partner for an Innovative Approach to Sponsored Content
    Social

    Snapchat and Univision Partner for an Innovative Approach to Sponsored Cont...

    9y Emily Alford

    Snapchat and Univision Partner for an Innovative A...

    Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising p...

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    VW Takes Over World Cup in Gooooooolf Campaign
    Automotive

    VW Takes Over World Cup in Gooooooolf Campaign

    10y Lisa Lacy

    VW Takes Over World Cup in Gooooooolf Campaign

    The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...

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    Latinos Are Fighting for Content
    Marketing

    Latinos Are Fighting for Content

    12y Gustavo Razzetti

    Latinos Are Fighting for Content

    Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Read More...

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    Latino Media at War
    Marketing

    Latino Media at War

    12y Gustavo Razzetti

    Latino Media at War

    News from the upfront lines of the Latino digital battlefield. Read More...

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    Romney Ad Firm Partners for Big Data on Hispanics
    Marketing

    Romney Ad Firm Partners for Big Data on Hispanics

    12y Kate Kaye

    Romney Ad Firm Partners for Big Data on Hispanics

    Targeted Victory partners exclusively with one large online Hispanic data firm. Read More...

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    Univision Sells Hispanic Digital Audience for 2012 Election
    Marketing

    Univision Sells Hispanic Digital Audience for 2012 Election

    12y Kate Kaye

    Univision Sells Hispanic Digital Audience for 2012...

    The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...

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    Why Latin American Men 'Look So Good'
    Marketing

    Why Latin American Men 'Look So Good'

    13y Giovanni Rodriguez

    Why Latin American Men 'Look So Good'

    By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Read More...

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    How Marketers Are Courting Latino Consumers
    Marketing

    How Marketers Are Courting Latino Consumers

    14y Anna Maria Virzi

    How Marketers Are Courting Latino Consumers

    Don't understand the difference between Hispanic and Latino? Start here. Read More...

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