Six ways online retailers can minimize merchandise returns
Ecommerce

Six ways online retailers can minimize merchandise returns

6y Al Roberts

Six ways online retailers can minimize merchandise...

Returns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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5 Holiday Ads That Won Social in 2014
Media

5 Holiday Ads That Won Social in 2014

9y Emily Alford

5 Holiday Ads That Won Social in 2014

We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales ...

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Looking Good While Doing Good: Cause Marketing and the Holidays
Marketing

Looking Good While Doing Good: Cause Marketing and the Holidays

9y Emily Alford

Looking Good While Doing Good: Cause Marketing and...

Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their go...

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Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Ad Industry Metrics

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

11y Yuyu Chen

Black Friday 2013: Embrace Omnichannel Behavior an...

A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...

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