usability

ideas

Digital Marketers Toolkit - 5 Resources to Validate Ideas and Test Assumptions

Mar 31, 2014 - With a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test your ideas. Comments

Leveraging Usability Testing for Smarter A/B Testing

shutterstockux Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

5 Ways “The Internet of Things” Will Disrupt Business in 2014

internetofthings Dec 16, 2013 - With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Comments

The Third Era of Marketing: Beyond Need and Desire to Expectation

expectations Nov 11, 2013 - Experience mapping is an essential new discipline for marketers. Here's why. Comments

Three Ways to Refresh Your Marketing Channels from a Customer Perspective

internetmarketing Oct 18, 2013 - Is your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Comments

Usability vs. Design

web-design Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments

5 Actionable Things to Improve Your Website Conversions

redmenshoes1 Jun 11, 2013 - Your website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Comments

Top 80 Tools for Digital and Data Marketing

datamarketing Apr 15, 2013 - Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Comments

Luxury Brands and Dead Puppies

4seasonsfeatured Nov 7, 2012 - Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the balance. Comments

The Mobile Web Comes of Age

uafeatured Jul 25, 2012 - Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties. Comments

Approaches to Information Architecture and Digital Campaigns

May 17, 2012 - Three practical tips to tackling IA and usability for your digital campaigns under time and budget constraints. Comments

Web Design: China vs. the West

shanghai Dec 20, 2011 - When designing your website for another culture, there are several things that need to be taken into consideration. Consider these five key aspects of usability for China. Comments

Going Mobile

mobile-email Oct 11, 2011 - Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Comments

Why Usability Matters in Marketing

usability Nov 12, 2010 - As new technologies go to market, marketers must be aware how user experience impacts brand image and ensure its digital experience makes customers feel at ease. Comments

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