What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI & Automation What artificial intelligence means for 1-800-Flowers this Valentine's Day

5y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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St. Patrick's Day reminds us that "the holidays" don't end in January

Strategy & Leadership St. Patrick's Day reminds us that "the holidays" don't end in January

6y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

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Tweets of the Week: Holidays for lovers, presidents, winos

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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How can brick-and-mortar retailers deal with showrooming?

How can brick-and-mortar retailers deal with showrooming?

8y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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Ads of the week: Valentine’s Day edition

Ads of the week: Valentine’s Day edition

8y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

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The digital download: Video reigns supreme before Valentine's Day

The digital download: Video reigns supreme before Valentine's Day

8y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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Online Shopping Holidays: A Boom for Retailers

Online Shopping Holidays: A Boom for Retailers

9y JB Brokaw

Online Shopping Holidays: A Boom for Retailers

The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...

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Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

9y Emily Alford

Hallmark Tugs at Consumers' Heartstrings in Valent...

Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to ...

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Brands Not Showing Enough Love for Valentine’s Day

Brands Not Showing Enough Love for Valentine’s Day

9y Yuyu Chen

Brands Not Showing Enough Love for Valentine’s Day

Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...

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Let’s Get Personal for Valentine’s Day

Let’s Get Personal for Valentine’s Day

9y Pelin Thorogood

Let’s Get Personal for Valentine’s Day

This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

9y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

9y Lisa Raehsler

We Heart Holiday PPC: Valentine’s Day Promotions f...

The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...

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Aerva Lets Users Display Their Digital Love in Times Square

Aerva Lets Users Display Their Digital Love in Times Square

10y Mary Lisbeth D'Amico

Aerva Lets Users Display Their Digital Love in Tim...

People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...

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10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

10y Margaret Farmakis

10 Tips for Inspiring Email Love and Long-Lasting ...

When it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...

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Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match

Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match

11y Thom Craver

Valentine's Day Ferris Wheel Google Doodle Searche...

Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels ...

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Is Valentine's Day All About the Chocolate?

Is Valentine's Day All About the Chocolate?

11y Susan Kuchinskas

Is Valentine's Day All About the Chocolate?

Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...

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Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

11y John Gagnon

Last Minute Valentine’s Day Love Potion for Search...

Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...

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NYC Gov Valentine: Condom Ad Campaign

NYC Gov Valentine: Condom Ad Campaign

16y Enid Burns

NYC Gov Valentine: Condom Ad Campaign

New York City's Health Department launched a new campaign on Valentine's Day to promote safe sex Read More...

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