Marketing News & Expert Advice
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Verizon
Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
AKQA Reels In Verizon Wireless Digital Account
AKQA beat out Moxie, R/GA, SapientNitro, and others.
Top 50 Brands in Content Marketing
Brands are becoming the media, attracting their own audiences. Here are the standouts.
With Streaming Video, Ad Strategies Come Streaming In
The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products.
What Will 2012 Bring to TV? The Over The Top Upstarts
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.
Amex's Digital Wallet Goes to China
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
ClickZ Holiday Social Showdown: Round One Winners
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
ClickZ Holiday Social Showdown: Vote Your Picks!
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
Lawmakers Still Want Opt-In for Verizon Ad Program
Congressional privacy hawks comment on Verizon's response to their inquiry regarding its targeted online and mobile ad programs.
Occupy Wall Street: Is Madison Avenue Listening?
Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising.
Congressional Privacy Hawks Target Verizon Ad Program
Co-chairs of House Privacy Caucus inquired about a geotargeted ad program.
Marketers Get Primed for a Mobile Future
Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes.
Tech and Entertainment Brands Embrace Twitter Promoted Trends
The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads.
Wendy's, Fox '#Love' Social Media for Father's Day
Promotions run on Twitter, Facebook, and Foursquare.
QR Codes Gaining Momentum As New Engagement Channel
The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs?
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