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Driving Customer Innovation: It's the Small Things That Count

Dave Evans  |  Social Media

Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

ClickZ News Staff  |  Social Media

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ News Staff  |  Social Media

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Kate Kaye  |  Data-Driven Marketing

Lawmakers Still Want Opt-In for Verizon Ad Program

Nov 4, 2011 - Congressional privacy hawks comment on Verizon's response to their inquiry regarding its targeted online and mobile ad programs. Comments

Anna Maria Virzi  |  Strategies

Occupy Wall Street: Is Madison Avenue Listening?

occupywallstreet-protestsign Oct 28, 2011 - Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Comments

Kate Kaye  |  Data-Driven Marketing

Congressional Privacy Hawks Target Verizon Ad Program

Oct 7, 2011 - Co-chairs of House Privacy Caucus inquired about a geotargeted ad program. Comments

Anna Maria Virzi  |  Mobile

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Kate Kaye  |  Social Media

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Christopher Heine  |  Social Media

Wendy's, Fox '#Love' Social Media for Father's Day

wendys Jun 17, 2011 - Promotions run on Twitter, Facebook, and Foursquare. Comments

Andrea Fishman  |  Data-Driven Marketing

QR Codes Gaining Momentum As New Engagement Channel

Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments

Kate Kaye  |  Social Media

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

Toby Murdock  |  Social Media

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Lisa Lacy  |  Social Media

Verizon's Direct Line to Santa Doubles as Gentle FiOS Reminder

verizon-santa-8 Dec 13, 2012 - Verizon's Direct Line to Santa pushes FiOS services in what a rep calls a "fun, non-salesy way." Comments

Stephanie Miller  |  Marketing Automation

Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy

american-apparel-hurricane-offer-oct-2012 Nov 12, 2012 - Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Comments

Daniel Mickens  |  Strategies

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Kate Kaye  |  Strategies

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

sung-chang-akqa Jun 6, 2012 - Indie agency has already hired 30 people to help manage the Verizon account. Comments

Anna Maria Virzi  |  Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Christopher Heine  |  Mobile

AKQA Reels In Verizon Wireless Digital Account

verizon May 8, 2012 - AKQA beat out Moxie, R/GA, SapientNitro, and others. Comments

Tessa Wegert  |  Media Buying

With Streaming Video, Ad Strategies Come Streaming In

Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments

Andrew Solmssen  |  Mobile

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Christopher Heine  |  Social Commerce

Amex's Digital Wallet Goes to China

push-notification-digital-wallets-story Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments

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