Verizon

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Verizon Smart Rewards Is a Sign of Things to Come

Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers. Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

NFL Strikes Exclusive Deal With Twitter

twitter-nfl Oct 1, 2013 - The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Comments

Jennifer Lopez Launches Viva Movil for Latino Audience

jenniferlopez-ctia-2 May 24, 2013 - Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. Comments

Driving Customer Innovation: It's the Small Things That Count

customers Feb 13, 2013 - When customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Comments

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Verizon's Direct Line to Santa Doubles as Gentle FiOS Reminder

verizon-santa-8 Dec 13, 2012 - Verizon's Direct Line to Santa pushes FiOS services in what a rep calls a "fun, non-salesy way." Comments

Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy

american-apparel-hurricane-offer-oct-2012 Nov 12, 2012 - Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless

sung-chang-akqa Jun 6, 2012 - Indie agency has already hired 30 people to help manage the Verizon account. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

AKQA Reels In Verizon Wireless Digital Account

verizon May 8, 2012 - AKQA beat out Moxie, R/GA, SapientNitro, and others. Comments

With Streaming Video, Ad Strategies Come Streaming In

Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Amex's Digital Wallet Goes to China

push-notification-digital-wallets-story Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Lawmakers Still Want Opt-In for Verizon Ad Program

Nov 4, 2011 - Congressional privacy hawks comment on Verizon's response to their inquiry regarding its targeted online and mobile ad programs. Comments

Occupy Wall Street: Is Madison Avenue Listening?

occupywallstreet-protestsign Oct 28, 2011 - Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Comments

Congressional Privacy Hawks Target Verizon Ad Program

Oct 7, 2011 - Co-chairs of House Privacy Caucus inquired about a geotargeted ad program. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

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