Super Bowl ads cost millions of dollars. Are they worth it?

Strategy & Leadership Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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AOL tries to lure leads with free wireless data

AOL tries to lure leads with free wireless data

7y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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What the Verizon/Yahoo deal means for the future of email marketing

What the Verizon/Yahoo deal means for the future of email marketing

8y Ryan Phelan

What the Verizon/Yahoo deal means for the future o...

Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...

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Verizon acquires Yahoo's operating business for $4.8 billion

Verizon acquires Yahoo's operating business for $4.8 billion

8y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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Eight social media skills for B2B brands to master

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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The state of influencer marketing in 2016

The state of influencer marketing in 2016

8y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

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Google beats Apple to become world's most valuable brand [Study]

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

8y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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NewFronts News: Merging video, data still the main focus for AOL

NewFronts News: Merging video, data still the main focus for AOL

8y Mike O'Brien

NewFronts News: Merging video, data still the main...

It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...

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The Digital Download: Facebook additions amid Yahoo speculation

The Digital Download: Facebook additions amid Yahoo speculation

8y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation

Q&A: Deloitte Digital's Mike Brinker on digital transformation

8y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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Programmatic TV: on the bench or just warming up?

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

The digital download: YouTube ads go real-time, while Facebook woos publishers

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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What the influx of smart homes means for brand marketers

What the influx of smart homes means for brand marketers

8y Mike O'Brien

What the influx of smart homes means for brand mar...

2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...

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Top 10 industry highlights of 2015

Top 10 industry highlights of 2015

8y Yuyu Chen

Top 10 industry highlights of 2015

As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobileg...

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The force is strong: The best of Star Wars marketing

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

8y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

9y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

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TV Isn’t Dead - It's Evolving and Evolving Quickly

TV Isn’t Dead - It's Evolving and Evolving Quickly

9y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

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Multicultural Marketing to Become Mainstream in a Millennial World

Multicultural Marketing to Become Mainstream in a Millennial World

9y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

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Rise Of the Authenticators

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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AOL Extends Premium Ad Solutions Into Video

AOL Extends Premium Ad Solutions Into Video

9y Yuyu Chen

AOL Extends Premium Ad Solutions Into Video

Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...

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The Moving Middle

The Moving Middle

9y Larry Allen

The Moving Middle

As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

9y Emily Alford

Verizon, AOL Finalize Deal to Launch Ad Supported ...

AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...

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The Battle for the Living Room Begins

The Battle for the Living Room Begins

9y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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