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millwardbrown2012

Facebook Shows Fast Growth in Brand Value

May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

AKQA Reels In Verizon Wireless Digital Account

verizon May 8, 2012 - AKQA beat out Moxie, R/GA, SapientNitro, and others. Comments

With Streaming Video, Ad Strategies Come Streaming In

Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Amex's Digital Wallet Goes to China

push-notification-digital-wallets-story Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Lawmakers Still Want Opt-In for Verizon Ad Program

Nov 4, 2011 - Congressional privacy hawks comment on Verizon's response to their inquiry regarding its targeted online and mobile ad programs. Comments

Occupy Wall Street: Is Madison Avenue Listening?

occupywallstreet-protestsign Oct 28, 2011 - Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Comments

Congressional Privacy Hawks Target Verizon Ad Program

Oct 7, 2011 - Co-chairs of House Privacy Caucus inquired about a geotargeted ad program. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Wendy's, Fox '#Love' Social Media for Father's Day

wendys Jun 17, 2011 - Promotions run on Twitter, Facebook, and Foursquare. Comments

QR Codes Gaining Momentum As New Engagement Channel

Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

Verizon Takes a Big Twitter Shot for March Madness

verizon Apr 4, 2011 - Verizon Wireless likely spent around $600,000 on Promoted Trend ads during the last month. Comments

Verizon iPhone Builds Ad Share

verizon-iphone-stats Mar 18, 2011 - Verizon iPhones are building ad share, according to Millennial Media. Comments

Verizon iPhone Deal Could Boost Overall Mobile Ad Market

nissaniad Jan 12, 2011 - Increased audience size and reach could fuel more growth in the mobile ad and content business. Comments

Mobile Prophecies

Dec 23, 2010 - Four predictions of what will happen in the mobile device landscape in 2011. Comments

Google Adds Verizon FiOS Inventory to TV Ads Product

Nov 18, 2010 - Search giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Comments

T-Mobile Hikes SMS Rate: What Is Impact on Marketers?

toll-bridge Sep 16, 2010 - Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Comments

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