Marketing News & Expert Advice
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Verizon
QR Codes Gaining Momentum As New Engagement Channel
Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments
ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Apr 6, 2011 -
Tech and telecom brands accounted for 39 percent of the Promoted Trends in March.
Comments
Verizon Takes a Big Twitter Shot for March Madness
Apr 4, 2011 -
Verizon Wireless likely spent around $600,000 on Promoted Trend ads during the last month.
Comments
Verizon iPhone Builds Ad Share
Mar 18, 2011 -
Verizon iPhones are building ad share, according to Millennial Media.
Comments
Verizon iPhone Deal Could Boost Overall Mobile Ad Market
Jan 12, 2011 -
Increased audience size and reach could fuel more growth in the mobile ad and content business.
Comments
Mobile Prophecies
Dec 23, 2010 - Four predictions of what will happen in the mobile device landscape in 2011. Comments
Google Adds Verizon FiOS Inventory to TV Ads Product
Nov 18, 2010 - Search giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Comments
T-Mobile Hikes SMS Rate: What Is Impact on Marketers?
Sep 16, 2010 -
Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing.
Comments
Brands Look to Score With NBC's 'Sunday Night Football' Webcasts
Aug 9, 2010 -
Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known.
Comments
Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar
Jul 16, 2010 - AT&T may have American Idol, but Verizon now has Dame un Break. Comments
Verizon Lands Mobile Deal with NFL
Mar 10, 2010 - NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. Comments
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