Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments
Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments
Apr 4, 2011 - Verizon Wireless likely spent around $600,000 on Promoted Trend ads during the last month. Comments
Mar 18, 2011 - Verizon iPhones are building ad share, according to Millennial Media. Comments
Jan 12, 2011 - Increased audience size and reach could fuel more growth in the mobile ad and content business. Comments
Dec 23, 2010 - Four predictions of what will happen in the mobile device landscape in 2011. Comments
Nov 18, 2010 - Search giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Comments
Sep 16, 2010 - Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Comments
Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments
Jul 16, 2010 - AT&T may have American Idol, but Verizon now has Dame un Break. Comments
Mar 10, 2010 - NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014