Verizon

Lawmakers Still Want Opt-In for Verizon Ad Program

Nov 4, 2011 - Congressional privacy hawks comment on Verizon's response to their inquiry regarding its targeted online and mobile ad programs. Comments

Occupy Wall Street: Is Madison Avenue Listening?

occupywallstreet-protestsign Oct 28, 2011 - Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Comments

Congressional Privacy Hawks Target Verizon Ad Program

Oct 7, 2011 - Co-chairs of House Privacy Caucus inquired about a geotargeted ad program. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Tech and Entertainment Brands Embrace Twitter Promoted Trends

twitter-jpeg Jul 1, 2011 - The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Comments

Wendy's, Fox '#Love' Social Media for Father's Day

wendys Jun 17, 2011 - Promotions run on Twitter, Facebook, and Foursquare. Comments

QR Codes Gaining Momentum As New Engagement Channel

Apr 20, 2011 - The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Comments

ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends

twitter-promo-chart-march-good Apr 6, 2011 - Tech and telecom brands accounted for 39 percent of the Promoted Trends in March. Comments

Verizon Takes a Big Twitter Shot for March Madness

verizon Apr 4, 2011 - Verizon Wireless likely spent around $600,000 on Promoted Trend ads during the last month. Comments

Verizon iPhone Builds Ad Share

verizon-iphone-stats Mar 18, 2011 - Verizon iPhones are building ad share, according to Millennial Media. Comments

Verizon iPhone Deal Could Boost Overall Mobile Ad Market

nissaniad Jan 12, 2011 - Increased audience size and reach could fuel more growth in the mobile ad and content business. Comments

Mobile Prophecies

Dec 23, 2010 - Four predictions of what will happen in the mobile device landscape in 2011. Comments

Google Adds Verizon FiOS Inventory to TV Ads Product

Nov 18, 2010 - Search giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Comments

T-Mobile Hikes SMS Rate: What Is Impact on Marketers?

toll-bridge Sep 16, 2010 - Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Comments

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

nfl Aug 9, 2010 - Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL season is not known. Comments

Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar

Jul 16, 2010 - AT&T may have American Idol, but Verizon now has Dame un Break. Comments

Verizon Lands Mobile Deal with NFL

Mar 10, 2010 - NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. Comments

Waiting for Real Broadband

Sep 29, 2005 - I want FiOS, and I want it now. Comments

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