Viacom

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What Does Net Neutrality Mean for Video Advertising?

Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

The Social-TV Connection That’s Redefining Content Partnerships Online

social-media-tv Apr 24, 2014 - As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past. Comments

Viacom and Tumblr Partner to Create Co-Branded Campaigns

mtv-movie-awards Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments

The Internet Twerks!

hype-people Aug 30, 2013 - An examination into the shift behind why live and custom content is central to brand success in a digital world. Comments

MTV Opts for Instagram, Vine Videos to Announce VMA Nominees

mtv-vma Jul 17, 2013 - MTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

WPP Takes Major Stake in Vice

Apr 5, 2011 - The holding company made a major investment in Vice Media, best known for Vice Magazine. Comments

Hulu Wins Back Viacom, Improves Ad Monetization

hulutm-355-white-over-black-square Feb 3, 2011 - Hulu's monetization increased significantly in each of the past two years. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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