Digital marketing people on the move: GE has a new CMO

Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

Digital Marketing People on the Move: End of Summer Edition

meeting-brainstorm Sep 3, 2015 - This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Comments

TV Isn’t Dead - It's Evolving and Evolving Quickly

internet-television Aug 31, 2015 - The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement? Comments

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Spotify app logo Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future. Comments

Digital Marketing People on the Move: October 2014 Roundup

shutterstock-130606289 Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

The Social-TV Connection That’s Redefining Content Partnerships Online

social-media-tv Apr 24, 2014 - As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past. Comments

Viacom and Tumblr Partner to Create Co-Branded Campaigns

mtv-movie-awards Mar 21, 2014 - The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Comments

The Internet Twerks!

hype-people Aug 30, 2013 - An examination into the shift behind why live and custom content is central to brand success in a digital world. Comments

MTV Opts for Instagram, Vine Videos to Announce VMA Nominees

mtv-vma Jul 17, 2013 - MTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

WPP Takes Major Stake in Vice

Apr 5, 2011 - The holding company made a major investment in Vice Media, best known for Vice Magazine. Comments

Hulu Wins Back Viacom, Improves Ad Monetization

hulutm-355-white-over-black-square Feb 3, 2011 - Hulu's monetization increased significantly in each of the past two years. Comments

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