Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleThis past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during October of this year. Read More...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleAs traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...
View articleThe campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...
View articleAn examination into the shift behind why live and custom content is central to brand success in a digital world. Read More...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleAmazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...
View articleThe holding company made a major investment in Vice Media, best known for Vice Magazine. Read More...
View articleHulu's monetization increased significantly in each of the past two years. Read More...
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