Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments
Jan 19, 2012 - A bid to expand offerings for brand advertisers. Comments
Feb 17, 2011 - Display ads can now be adapted to a site page's content in real time. How will consumers respond? Comments
Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments
Dec 23, 2010 - A look at some of the year's most unique and interesting ad units to help prepare you for the year ahead. First in a two-part series. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.