Vibrant

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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

Vibrant Media Buys In-Image Ad Firm

vibrant-image Jan 19, 2012 - A bid to expand offerings for brand advertisers. Comments

Displaying the Value of Contextual Ads

Feb 17, 2011 - Display ads can now be adapted to a site page's content in real time. How will consumers respond? Comments

The Essence of an Effective Brand Campaign

Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments

The Year in New Ad Units

Dec 23, 2010 - A look at some of the year's most unique and interesting ad units to help prepare you for the year ahead. First in a two-part series. Comments

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UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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