Vibrant

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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

Vibrant Media Buys In-Image Ad Firm

vibrant-image Jan 19, 2012 - A bid to expand offerings for brand advertisers. Comments

Displaying the Value of Contextual Ads

Feb 17, 2011 - Display ads can now be adapted to a site page's content in real time. How will consumers respond? Comments

The Essence of an Effective Brand Campaign

Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments

The Year in New Ad Units

Dec 23, 2010 - A look at some of the year's most unique and interesting ad units to help prepare you for the year ahead. First in a two-part series. Comments

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Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

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