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Internet Week Shines Light on Digital Video’s Progress and Mobile Advertising’s Emergence

May 20, 2014 - Consumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that we will soon live in a world where all screens will be equally valued. Comments

Mondelez's Soccer Campaign #PassestheLove to Consumers

passthelove-mondelez May 6, 2014 - Just ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Comments

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

imag0674 Apr 29, 2014 - Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Comments

A New Era in Advertising Metrics Begins With MRC's Viewability Standards

metrics-that-matter Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments

Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

prankstrlogo Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and B2B angles, respectively. Comments

No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

youtube-search-3 Dec 26, 2013 - Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series. Comments

Inside WestJet's Christmas Marketing Miracle

2013-12-13-1546 Dec 13, 2013 - Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studio m. Comments

Dockers Shoppable Video Aims at Millennial Males

dockers1 Oct 17, 2013 - Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Comments

Ted Baker’s 'Redge Blaker' Speaks to Aging Hipsters

look-6-cropped-xx0 Oct 14, 2013 - The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Comments

How to Build an Effective YouTube Plan in 6 Steps

youtube2 Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments

Betting on Branded Online Video

gangnam Aug 4, 2013 - YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Comments

Must-See Online Programming?

tv-everywhere Jul 12, 2013 - What is the potential and value of "must-view" online content? And what exactly will the content be? Comments

Sneaker Maker Sets New Balance in Uniquely American Footwear

new-balance-america Jul 10, 2013 - In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had. Comments

Is Short the New Marketing Must?

burberry-instagramimage Jul 4, 2013 - As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly. Comments

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

thefriskies-lettersizedcolor Jul 3, 2013 - The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New York in October. Comments

Co-Creating Brand Stories With Online Video

online-video Jul 3, 2013 - Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the brand story while adding their own personal touch. Comments

National Park Foundation Seeks to Inspire Visitors With Summer Scrapbook

adamjewell-isleroyalenp Jul 2, 2013 - The initiative asks consumers to submit photos, videos, and tips. Comments

Jared the Subway Guy's Next Chapter: Branded Web Series

jared-with-mario Jul 2, 2013 - Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Comments

Let's Go Surfing Now…

surfingwave Jun 13, 2013 - Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Comments

Branded Videos Shared More Than 500,000 Times Every 24 Hours

video-brand-recall-uplift Jun 12, 2013 - New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent. Comments

Indie Site SnagFilms Beta Launches Social Platform

snagfilms Jun 6, 2013 - SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends. Comments

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