Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments
Jun 6, 2013 -
SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.
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Jun 6, 2013 -
If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in.
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Jun 4, 2013 -
If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices.
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Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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Jun 3, 2013 -
A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers.
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May 30, 2013 -
It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared.
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May 28, 2013 -
There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing.
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May 24, 2013 -
Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?
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May 24, 2013 -
Why businesses should really jump on the Vine bandwagon.
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May 9, 2013 -
Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider.
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Aug 4, 2013 -
YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough.
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Jul 12, 2013 -
What is the potential and value of "must-view" online content? And what exactly will the content be?
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Jul 10, 2013 -
In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had.
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Jul 4, 2013 -
As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly.
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Jul 3, 2013 -
The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New York in October.
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Jul 3, 2013 -
Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the brand story while adding their own personal touch.
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Jul 2, 2013 -
The initiative asks consumers to submit photos, videos, and tips.
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Jul 2, 2013 -
Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles.
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Jun 13, 2013 -
Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption.
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Jun 12, 2013 -
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
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October 15, 2013
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October 17, 2013
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