Marketing News & Expert Advice
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video
Let's Go Surfing Now…
Jun 13, 2013 - Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Comments
Selling Shoppers With In-Store Tablet Video
May 9, 2013 -
Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider.
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Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 -
The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations.
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Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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How to Start a Video Blog for Your Small Business
Apr 23, 2013 -
Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer.
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Optimizing Videos for YouTube Search
Apr 22, 2013 -
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
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Apartments.com Seeks Roommate Videos
Apr 11, 2013 -
The online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year.
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The What and How of Telling a Brand Story Online
Apr 11, 2013 -
Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations.
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How Orabrush Harnessed the Power of Video Marketing
Apr 10, 2013 -
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.
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Online Video Has a Completion Rate of Almost 50%
Apr 9, 2013 -
Online video offers an over 47 percent completion rate, according to a recent study by Celtra.
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Branded Videos Shared More Than 500,000 Times Every 24 Hours
Jun 12, 2013 -
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
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Indie Site SnagFilms Beta Launches Social Platform
Jun 6, 2013 -
SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.
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One Channel, Many Benefits for Brands on YouTube
Jun 6, 2013 -
If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in.
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Only 16 Percent of B2B Consumers Prefer Live Webinars
Jun 4, 2013 -
If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices.
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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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Exploring Embedded Video in Email
Jun 3, 2013 -
A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers.
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Video and Social - Digital Media's Dynamic Duo
May 30, 2013 -
It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared.
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Digital Video Is New Again…What?
May 28, 2013 -
There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing.
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Video CPE Ads in the SERP?
May 24, 2013 -
Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?
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Vine and You
May 24, 2013 -
Why businesses should really jump on the Vine bandwagon.
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