Marketing News & Expert Advice
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video
How to Build an Effective YouTube Plan in 6 Steps
Aug 12, 2013 - Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/video, and broaden reach and understand demand. Comments
Indie Site SnagFilms Beta Launches Social Platform
Jun 6, 2013 -
SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends.
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One Channel, Many Benefits for Brands on YouTube
Jun 6, 2013 -
If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in.
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Only 16 Percent of B2B Consumers Prefer Live Webinars
Jun 4, 2013 -
If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices.
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Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Jun 3, 2013 -
While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
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Exploring Embedded Video in Email
Jun 3, 2013 -
A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers.
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Video and Social - Digital Media's Dynamic Duo
May 30, 2013 -
It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared.
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Digital Video Is New Again…What?
May 28, 2013 -
There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing.
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Video CPE Ads in the SERP?
May 24, 2013 -
Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?
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Vine and You
May 24, 2013 -
Why businesses should really jump on the Vine bandwagon.
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Selling Shoppers With In-Store Tablet Video
May 9, 2013 -
Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider.
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Betting on Branded Online Video
Aug 4, 2013 -
YouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough.
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Must-See Online Programming?
Jul 12, 2013 -
What is the potential and value of "must-view" online content? And what exactly will the content be?
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Sneaker Maker Sets New Balance in Uniquely American Footwear
Jul 10, 2013 -
In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but there are none to be had.
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Is Short the New Marketing Must?
Jul 4, 2013 -
As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly.
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Friskies Capitalizes on Popularity of Cat Videos With Branded Awards
Jul 3, 2013 -
The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New York in October.
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Co-Creating Brand Stories With Online Video
Jul 3, 2013 -
Brands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the brand story while adding their own personal touch.
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National Park Foundation Seeks to Inspire Visitors With Summer Scrapbook
Jul 2, 2013 -
The initiative asks consumers to submit photos, videos, and tips.
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Jared the Subway Guy's Next Chapter: Branded Web Series
Jul 2, 2013 -
Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles.
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Let's Go Surfing Now…
Jun 13, 2013 -
Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption.
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Branded Videos Shared More Than 500,000 Times Every 24 Hours
Jun 12, 2013 -
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent.
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MOST READ
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UPCOMING EVENTS
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November 4-7, 2013
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February 10-13, 2014
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March 19, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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