Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

Digital Marketing Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

4y Kamaljeet Kalsi

Key Insights: The CTV boom, everyone prefers ad-su...

CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...

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Does Netflix's "Bandersnatch" foreshadow the future of video content?

Content Does Netflix's "Bandersnatch" foreshadow the future of video content?

5y Mike O'Brien

Does Netflix's "Bandersnatch" foreshadow the futur...

Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...

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Connected TV: The challenges and opportunities for marketers

Digital Marketing Connected TV: The challenges and opportunities for marketers

5y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Which mobile ad formats really catch the consumer's eye?

Mobile Which mobile ad formats really catch the consumer's eye?

5y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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Netflix tests ads between episodes: Just a test or are they here to stay?

Media & Publishing Netflix tests ads between episodes: Just a test or are they here to stay?

6y Mike O'Brien

Netflix tests ads between episodes: Just a test or...

Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...

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6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

6y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Personalized video and the future of marketing

Content Personalized video and the future of marketing

6y Mike O'Brien

Personalized video and the future of marketing

Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Looking back on 2017: ClickZ's most popular articles from January, February and March

Digital Marketing Looking back on 2017: ClickZ's most popular articles from January, February and March

6y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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A guide to five Facebook ad types that will reach your marketing objectives

A guide to five Facebook ad types that will reach your marketing objectives

7y Tereza Litsa

A guide to five Facebook ad types that will reach ...

Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

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Best practices for digital marketing in 2017: How to take advantage of the latest trends

Best practices for digital marketing in 2017: How to take advantage of the latest trends

7y Tereza Litsa

Best practices for digital marketing in 2017: How ...

A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...

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What makes videos effective on Twitter?

What makes videos effective on Twitter?

7y Tereza Litsa

What makes videos effective on Twitter?

Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...

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YouTube is getting rid of 30-second unskippable pre-roll ads

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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NFL revises its short-sighted social media policy

NFL revises its short-sighted social media policy

7y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

7y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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How to maximise the potential of video ads

How to maximise the potential of video ads

7y Mark Rosner

How to maximise the potential of video ads

Early mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...

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What's so great about digital marketing anyway?

What's so great about digital marketing anyway?

8y Sophie Loras

What's so great about digital marketing anyway?

Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

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Cannes Coverage: Four mobile ad announcements from Facebook

Cannes Coverage: Four mobile ad announcements from Facebook

8y Mike O'Brien

Cannes Coverage: Four mobile ad announcements from...

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

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How dynamic creative adds another dimension to video ads

How dynamic creative adds another dimension to video ads

8y Mike O'Brien

How dynamic creative adds another dimension to vid...

Video advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....

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Facebook's Live Rail pullback leaves publishers needing true partners

Facebook's Live Rail pullback leaves publishers needing true partners

8y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

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Eight creative tips for effective video advertising

Eight creative tips for effective video advertising

8y Tereza Litsa

Eight creative tips for effective video advertisin...

Video advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...

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The state of video advertising: the rise of silent and targeted ads

The state of video advertising: the rise of silent and targeted ads

8y Tereza Litsa

The state of video advertising: the rise of silent...

As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...

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Report: millennials are more likely to share an ad (but also to mute it)

Report: millennials are more likely to share an ad (but also to mute it)

8y Tereza Litsa

Report: millennials are more likely to share an ad...

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...

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NewFronts News: YouTube adds to Google Premium

NewFronts News: YouTube adds to Google Premium

8y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

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How to use emotions to create viral, shareable video content

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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Cause marketing can be a mutually beneficial strategy

Cause marketing can be a mutually beneficial strategy

8y Tessa Wegert

Cause marketing can be a mutually beneficial strat...

People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's ...

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