video advertising


Digital video from a buyer's perspective

Dec 1, 2015 - Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video. Comments

TV everywhere: the new marketer opportunity

tv-homepage-flickr-2784547940-0c076e305b-z Nov 20, 2015 - As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world. Comments

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

flight-image Nov 18, 2015 - What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Comments

Eliminating the fear factor of programmatic buying in China

youku-tudou-game-app Nov 17, 2015 - Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models. Comments

Social messaging: East versus West

social-media-messaging Nov 12, 2015 - As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Comments

Welcome to the new era of B2B video

watching-video Nov 12, 2015 - Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads. Comments

Outstream video: the secret weapon for retailers

gifts-xmas Nov 11, 2015 - A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season. Comments

How much do you know about Facebook video advertising?

mark-zuckerberg-video-chat Nov 6, 2015 - ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of video advertising on the platform. Comments

Ignorance: the cornerstone of the ad blocking issue

castle-with-moat Nov 5, 2015 - Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together. Comments

Why your holiday marketing strategy needs unboxing videos

opening-box Nov 5, 2015 - Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. Comments

3 tips for creating compelling visual content on social media

visual-content-flickr-926890-640 Nov 4, 2015 - As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instagram to engage consumers. Comments

The case against the chief digital officer

jury-trial Nov 4, 2015 - If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist? Comments

Understanding the customer: how to improve the perception of mobile video ads

watching-mobile Nov 3, 2015 - Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate. Comments

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

businessman-flickr Nov 2, 2015 - StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October. Comments

How to use mobile as a bridge between digital and physical

bridge-flickr-8678102574-773d88fa42-z Nov 2, 2015 - The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Comments

Facebook launches slideshow for video content in emerging markets

slideshow-coke-studio-africa-500 Oct 30, 2015 - Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Comments

How does Under Armour differentiate itself from Nike via digital marketing?

under-armour-1 Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Comments

Ads of the week: Halloween edition

Photo of a Halloween pumpkin Oct 30, 2015 - ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle. Comments

TV's problem is the TV itself

dead-tv-flickr191751016-3fd4788789-z Oct 23, 2015 - As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences. Comments

Why can't we all do a little less polluting?

nuclear-power-plant Oct 22, 2015 - If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution? Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

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