video advertising

robots

The Annoying Consequences of an Awesome System

Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments

The New Online Advertising is Rich in Scientific Method

life-sciences Oct 3, 2013 - Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful. Comments

Instagram's '15 Seconds of Fame'

Jun 25, 2013 - Does a 15-second video ad work on Instagram? Comments

Estee Lauder Endorses YouTube's TrueView Ad Format

youtubepulse Jun 22, 2013 - Including stats on YouTube's Generation C in Hong Kong. Comments

Pre-Rolling in the Deep

preroll Jun 20, 2013 - Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Comments

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