Video Library

chocolate-social-media

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix. Comments

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

czlsf-greg-stuart-video Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

bonin-bough-czlsf-video Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what this means for future generations of marketers. Comments

How to Design High-Converting Mobile Landing Pages

mobileads May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

beal-andy Apr 4, 2014 - Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Comments

#CZLNY VIDEO: Randi Zuckerberg: New Media Trends, Opportunities, and Challenges

randizuckerberg Apr 3, 2014 - Technology has created an abundance of opportunities but it has also created lots of challenges, says Randi Zuckerberg at the inaugural ClickZ Live New York. Comments

VIDEO: Localizing Groupon for Indonesia

groupon-indonesia Apr 2, 2014 - Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country. Comments

Social@Ogilvy: 2014 Is the Year of Search in Indonesia [VIDEO]

patrickogilvy Mar 27, 2014 - Patrick Searle, head of social from Social@Ogilvy Indonesia, says marketers should consider search in their digital marketing communications. Watch the video to find out more. Comments

An Interview With Google's Kaushik: See. Think. Do.

digital-marketing Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers. Comments

Privacy is Dead, So What Do We Do Next? An Interview With JWT

computer-police-privacy-cartoon Mar 21, 2014 - In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Comments

Storyscaping is the New Digital Storytelling, Says SapientNitro

storybooks Mar 20, 2014 - Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what it is, as well as how it has influenced advertising campaigns. Comments

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

pandora2014 Mar 19, 2014 - ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She also discusses the opportunities for marketers in the “connected” space, as well as the future of advertising... Comments

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

sxsw-l Mar 14, 2014 - Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work. Comments

SXSW 2014: George Takei’s Take on Social Media and YouTube

george-takei Mar 13, 2014 - ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose YouTube to launch his Web series, "Takei's Take." Comments

SXSW 2014: Oreo’s 3-D Printed Cookies Let Consumers #eatthetweet [Demo]

oreo-trendingvending Mar 10, 2014 - Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Comments

SXSW 2014: Monetization Opportunities in a Sharing Economy

kurtabrahamson Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments

VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade

isobar-coceos Feb 10, 2014 - Isobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Comments

Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman

rapt-media-analytics Feb 6, 2014 - Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI. Comments

VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple

isobar-coceos Feb 3, 2014 - The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges. Comments

VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising

isobar-coceos Jan 27, 2014 - The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership. Comments

VIDEO: MRY's Berkowitz Says "Marketers Drinking Their Own Kool-Aid" for Super Bowl

mry-berkowitz-screenshot Jan 22, 2014 - MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV. Comments

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