How five brands in APAC are using Instagram's self-serve ads

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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A data game: will the winner take it all?

A data game: will the winner take it all?

8y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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Why have QR codes taken off in China?

Why have QR codes taken off in China?

8y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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Facebook launches slideshow for video content in emerging markets

Facebook launches slideshow for video content in emerging markets

8y Sophie Loras

Facebook launches slideshow for video content in e...

Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Read More...

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Context Is Our Kingdom, Says MasterCard

Context Is Our Kingdom, Says MasterCard

9y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

9y Melanie White

VIDEO: NASA Unveils the Social Media Mystery Behin...

How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...

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How American Apparel Is Moving to Value-Driven Data Analytics

How American Apparel Is Moving to Value-Driven Data Analytics

9y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

9y Melanie White

VIDEO: How Can Marketers Influence Consumer Intent...

At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...

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VIDEO: How AIA Is Innovating From the Outside In

VIDEO: How AIA Is Innovating From the Outside In

9y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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VIDEO: Defining Brand DNA at Peninsula Hotels

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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VIDEO: Using Data to Localize to New Markets

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

9y Yuyu Chen

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digi...

Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...

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Coca-Cola's Journey to Successful Content Marketing

Coca-Cola's Journey to Successful Content Marketing

9y Melanie White

Coca-Cola's Journey to Successful Content Marketin...

In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company...

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Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

9y Yuyu Chen

Former Kraft CMO: Marketing Takes Center Spot In a...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...

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VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

9y Yuyu Chen

VIDEO: Why Kraft Uses Agile Marketing to Solve a G...

In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable ma...

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Pandora on the Power of Music in a Connected World

Pandora on the Power of Music in a Connected World

9y Melanie White

Pandora on the Power of Music in a Connected World

In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...

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Unilever Hunts for Top 50 Marketing Startups at Cannes

Unilever Hunts for Top 50 Marketing Startups at Cannes

9y Melanie White

Unilever Hunts for Top 50 Marketing Startups at Ca...

In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

9y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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Digital Meets TV with Dr. Phil and DailyMail Partnership

Digital Meets TV with Dr. Phil and DailyMail Partnership

9y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

9y ClickZ News Staff

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe...

In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....

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VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

9y Melanie White

VIDEO: P&G and The Ipsos Girls’ Lounge Encoura...

In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how ...

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VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

9y Yuyu Chen

VIDEO: Fresh Talent Key to Tackling Marketing Disr...

McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding ...

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[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

9y Yuyu Chen

[VIDEO] McKinsey: How Digital Is Disrupting Market...

In the first installment of ClickZ’s video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy sh...

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VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

9y Yuyu Chen

VIDEO: Zurich CMO Brings CPG Wisdom to Financial S...

In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience ...

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