Video Library

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VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

interview-caseyhall-reuters Mar 17, 2015 - At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and conversion was so important. Comments

VIDEO: Lifecycle Marketing and Data Are at Core for HD Supply

interview-kevinjacobson-hdsupply Mar 12, 2015 - In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)

matt-van-dalsem-blackrock Mar 11, 2015 - In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

matt-van-dalsem-blackrock Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more. Comments

VIDEO: Why Does Gen Z Matter to Ford?

screenshot-interviewwithsheryl Mar 2, 2015 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how to market to this new generation. Comments

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

ClickZ Content Takeover Day One: A Look at What's Coming Up

data-cloud Jan 27, 2015 - ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Comments

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

aol-logo-eraser-red Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products. Comments

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content. Comments

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015. Comments

VIDEO: Mom’s the Word for McDonald’s and Quaker

marketing-to-moms Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear what McDonald's and Quaker are doing. Comments

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

brian-solis-clickz-live Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." of engagement can change marketing. Comments

VIDEO: Building an Influential Brand

Influence Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry. Comments

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

facebook-mobile-blue Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world. Comments

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

ClickZ Live Mobile App Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers at Yahoo, Amazon, Hootsuite, and more. Comments

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

chocolate-social-media Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix. Comments

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

czlsf-greg-stuart-video Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

bonin-bough-czlsf-video Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what this means for future generations of marketers. Comments

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