video

jared-with-mario

Jared the Subway Guy's Next Chapter: Branded Web Series

Jul 2, 2013 - Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Comments

Let's Go Surfing Now…

surfingwave Jun 13, 2013 - Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Comments

Branded Videos Shared More Than 500,000 Times Every 24 Hours

video-brand-recall-uplift Jun 12, 2013 - New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand metrics in the sales funnel, including favorability and purchase intent. Comments

Indie Site SnagFilms Beta Launches Social Platform

snagfilms Jun 6, 2013 - SnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations with friends. Comments

One Channel, Many Benefits for Brands on YouTube

youtube-one-channel Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

Only 16 Percent of B2B Consumers Prefer Live Webinars

video-blog Jun 4, 2013 - If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices. Comments

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

mobile-measurement Jun 3, 2013 - While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Comments

Exploring Embedded Video in Email

mobile-email Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments

Video and Social - Digital Media's Dynamic Duo

heineken-teens May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared. Comments

Digital Video Is New Again…What?

mobile-video May 28, 2013 - There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing. Comments

Video CPE Ads in the SERP?

online-video May 24, 2013 - Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Comments

Vine and You

vine May 24, 2013 - Why businesses should really jump on the Vine bandwagon. Comments

Selling Shoppers With In-Store Tablet Video

brookstone-ipad-app May 9, 2013 - Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Comments

Live From Salt Lake City, It's Domino's Pizza

toppings-2 May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments

Havas Teams With DG for TV/Digital Delivery

partnership Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

3 Online Video Trends

somersby-cider Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments

How to Start a Video Blog for Your Small Business

video-blog Apr 23, 2013 - Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer. Comments

Apartments.com Seeks Roommate Videos

roommate-of-the-year-contest-home-page Apr 11, 2013 - The online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year. Comments

The What and How of Telling a Brand Story Online

artist-stories Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments

How Orabrush Harnessed the Power of Video Marketing

orapup Apr 10, 2013 - What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. Comments

Online Video Has a Completion Rate of Almost 50%

online-video Apr 9, 2013 - Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Comments

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