Marketing News & Expert Advice
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video
Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments
Optimizing Videos for Search: A Complete Guide
Mar 25, 2013 -
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
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Video Ad News, a Harbinger of Change
Mar 7, 2013 -
Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers.
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Tips and Tricks to a Great Video Interview
Feb 21, 2013 -
Seven pointers for making the best of your video interview.
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How to Create a Mobile-Friendly Video Marketing Campaign
Feb 12, 2013 -
When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-friendly video campaign that knocks it out of the park.
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AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
Feb 4, 2013 -
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the average number of times they’ve seen it.
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Machinima and Ultra Music Form Partnership to Boost Engagement
Jan 31, 2013 -
Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brands.
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HubSpot Integrates Vidyard for Video Impact Assessment
Jan 23, 2013 -
HubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to analyze how customers respond to their videos.
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New Insight on Women's Video Views Revealed
Jan 23, 2013 -
A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video.
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Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 -
Havas Media and DG will deliver an integrated solution for online and television campaign management.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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How to Start a Video Blog for Your Small Business
Apr 23, 2013 -
Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer.
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Optimizing Videos for YouTube Search
Apr 22, 2013 -
Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a two-part series.
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Apartments.com Seeks Roommate Videos
Apr 11, 2013 -
The online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year.
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The What and How of Telling a Brand Story Online
Apr 11, 2013 -
Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations.
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How Orabrush Harnessed the Power of Video Marketing
Apr 10, 2013 -
What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice.
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Online Video Has a Completion Rate of Almost 50%
Apr 9, 2013 -
Online video offers an over 47 percent completion rate, according to a recent study by Celtra.
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Digital Advertising Is Now Viewer's Choice
Mar 28, 2013 -
Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall.
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Video Killed the 360° Image?
Mar 26, 2013 -
We might just see this perennial image stalwart transformed by the relentless progress of online video.
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