video

youtube-one-channel

One Channel, Many Benefits for Brands on YouTube

Jun 6, 2013 - If you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Comments

Only 16 Percent of B2B Consumers Prefer Live Webinars

video-blog Jun 4, 2013 - If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices. Comments

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

mobile-measurement Jun 3, 2013 - While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin. Comments

Exploring Embedded Video in Email

mobile-email Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments

Video and Social - Digital Media's Dynamic Duo

heineken-teens May 30, 2013 - It's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that also ask to be shared. Comments

Digital Video Is New Again…What?

mobile-video May 28, 2013 - There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile apps, connected TV, and content marketing. Comments

Video CPE Ads in the SERP?

online-video May 24, 2013 - Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Comments

Vine and You

vine May 24, 2013 - Why businesses should really jump on the Vine bandwagon. Comments

Selling Shoppers With In-Store Tablet Video

brookstone-ipad-app May 9, 2013 - Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Comments

Live From Salt Lake City, It's Domino's Pizza

toppings-2 May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments

Havas Teams With DG for TV/Digital Delivery

partnership Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

3 Online Video Trends

somersby-cider Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments

How to Start a Video Blog for Your Small Business

video-blog Apr 23, 2013 - Is there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and beyond? Video blogging may be the answer. Comments

Apartments.com Seeks Roommate Videos

roommate-of-the-year-contest-home-page Apr 11, 2013 - The online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year. Comments

The What and How of Telling a Brand Story Online

artist-stories Apr 11, 2013 - Branded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations. Comments

How Orabrush Harnessed the Power of Video Marketing

orapup Apr 10, 2013 - What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice. Comments

Online Video Has a Completion Rate of Almost 50%

online-video Apr 9, 2013 - Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Comments

Digital Advertising Is Now Viewer's Choice

jaguar-video Mar 28, 2013 - Navigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Comments

Video Killed the 360° Image?

blinds Mar 26, 2013 - We might just see this perennial image stalwart transformed by the relentless progress of online video. Comments

Optimizing Videos for Search: A Complete Guide

online-video Mar 25, 2013 - Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Comments

Video Ad News, a Harbinger of Change

cnet-got-milk Mar 7, 2013 - Two new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Comments

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