View-Through Conversions

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Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

Nov 19, 2014 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Comments

The Financial Times’ Perspective on Ad Viewability

jonsladeft Mar 12, 2014 - The Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading standard. Comments

Are View-Through Conversions the Last Line of Defense for Banner Advertising?

viewthroughgoogle Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments

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