Nov 19, 2014 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Comments
Mar 12, 2014 - The Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading standard. Comments
Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT