Jul 15, 2014 - Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability and accountability. Now they must focus on giving advertisers the confidence of knowing their ads are being seen. Comments
Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments
Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments
Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments
May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments
May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments
May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments
Apr 28, 2014 - In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportunities for advertisers and publishers alike. Comments
Apr 8, 2014 - The Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental shift in the way we do business, and will impact the entire advertising ecosystem. Comments
Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited guaranteed time slot will help move them in the right direction. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014