Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments
Feb 5, 2014 - The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Comments
Jan 30, 2014 - The company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later print on candy. Comments
Dec 2, 2013 - Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Comments
Dec 6, 2012 - The modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs. Comments
Sep 15, 2011 - A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Comments
Aug 23, 2011 - Duck Brand Duct Tape's video gets big viral push in one day. Comments
May 12, 2011 - A video ad channel is economically more compelling than TV, and here's why. Comments
Apr 21, 2011 - Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT