Where is video going? 5 areas for marketers to focus on

Oct 26, 2015 - Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. Comments

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

The Best Campaigns You Didn't See in 2014

eye-microscope Dec 22, 2014 - The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014. Comments

Nikon Gives Cameras to Consumers With #IAmGenerationImage

shutterstock-179811038 Nov 26, 2014 - Nikon gave several people one of its cameras to document their passions. Executed by McCann Erickson, the campaign also allows consumers to contribute their pictures with a hashtag. Comments

Advertisers Seek Sleeker Alternatives to YouTube

video-streaming-shutterstock-99918575 Oct 13, 2014 - Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to search for opportunities on newer platforms. Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

old-spice-internetervention Feb 5, 2014 - The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Comments

Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day

tweethearts Jan 30, 2014 - The company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later print on candy. Comments

Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving

century-21-thanksgiving-3 Dec 2, 2013 - Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Comments

Furniture Company Blu Dot Hosts Musical Chairs on Twitter

bludot-musical-chairs-game-1-d Dec 6, 2012 - The modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs. Comments

How Online Communities Can Inspire Brand Marketing

Sep 15, 2011 - A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Comments

'Duck Tron' Races on Vimeo, Quickly Gets 268K Views

ducktron Aug 23, 2011 - Duck Brand Duct Tape's video gets big viral push in one day. Comments

The Online Community Needs More Progressive Videos

mrschong May 12, 2011 - A video ad channel is economically more compelling than TV, and here's why. Comments

Over 1,400 People Get Inside Evian's Baby Inside Video

evian-babydance Apr 21, 2011 - Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Comments

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