Feb 5, 2014 - The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Comments
Jan 30, 2014 - The company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later print on candy. Comments
Dec 2, 2013 - Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Comments
Dec 6, 2012 - The modern furniture brand is inviting Twitter users to play musical chairs online for a chance to win physical chairs. Comments
Sep 15, 2011 - A social media platform helps brands connect with consumers - and turn out inspirational and viral consumer-generated marketing materials. Comments
Aug 23, 2011 - Duck Brand Duct Tape's video gets big viral push in one day. Comments
May 12, 2011 - A video ad channel is economically more compelling than TV, and here's why. Comments
Apr 21, 2011 - Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
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