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Final Four: Brands Who Did March Madness Marketing Best

Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments

Twitter Debuts Periscope to Rival Meerkat

twitter-logo Mar 26, 2015 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are these major social media platforms looking to win the video space? Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Twitter Experiments With Carousel Ads

twitter-logo Mar 19, 2015 - Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? Comments

Your Social Media Images Can Now Be Turned Into Facebook Ads

social-media-image-sharing Mar 11, 2015 - A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Comments

Content for All – Why Video Is the Great Brand Equalizer

online-video-advertising Mar 5, 2015 - No matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Comments

Instagram Adds Video Looping to Rival Vine

instagram-mobile Feb 4, 2015 - Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Comments

Twitter’s Foray Into Video and the Visual Web

social-media-and-video Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments

Twitter to Beef Up Advertising Options Beyond Own Site

twitter-logo Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. Comments

Lowe's Uses Vine and Instagram to Showcase DIY

lowes1214 Dec 16, 2014 - In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts on its Pinterest page. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

lenovo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

Twitter Unveils Instant Timeline to Woo New Users

Twitter Logo Nov 14, 2014 - The social network also plans to enhance native video sharing and Direct Messages next year. Comments

JBL Cross-Social Campaign Centers on #CordFail

shutterstock-57189250 Nov 7, 2014 - Audio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, on Twitter and Vine. Comments

Taco Bell's New App Lets You Order From Your Phone

taco-bell-store Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

Can Social Media Save "Old, White, and Male" Baseball?

shutterstock-225279382 Oct 28, 2014 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

3 Brands, 3 Social Media Strategies for Halloween

A Jack o'lantern Oct 23, 2014 - The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three different strategies. Comments

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

shutterstock-216142318 Oct 14, 2014 - "Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube stars to appeal to its teenage audience. Comments

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

shutterstock-211893502 Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion. Comments

Video Marketing Must Be Tailored to Devices [Ad Week]

mobile-video Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences. Comments

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