Marketing News & Expert Advice
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Vine
Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Oct 4, 2013 - Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Comments
Snapple Brings Bottle Cap Facts to Life
Jul 17, 2013 -
The brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content.
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Alamo's Family Games Campaign Targets CEO Moms
Jun 28, 2013 -
In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games.
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Holiday Inn Express' Stay Smart Campaign Goes Social
Jun 28, 2013 -
The brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter.
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Let the Instagram vs. Vine Video Battle Begin!
Jun 26, 2013 -
Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data.
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Instagram's '15 Seconds of Fame'
Jun 25, 2013 - Does a 15-second video ad work on Instagram? Comments
Twitter's Vine Comes to Android
Jun 6, 2013 -
Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system.
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How to Use Twitter's Vine App
Jun 5, 2013 -
Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things with your fans, consider these tips before activating your strategy.
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Twitter Rumored to Launch Retargeting for Advertisers
Jun 4, 2013 -
Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising options and other engaging features rolling out, it seems retargeting could be a logical next step.
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7 Vine Tips for Marketers
May 20, 2013 -
Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and publishing them via their social networks.
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Bojangles’ to Fans: #TailgateEverything
Oct 1, 2013 -
The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently incorporate its Big Bo Box.
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Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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#DunkinReplay Recreates Monday Night Football Action
Sep 17, 2013 -
The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products.
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AT&T Calls on College Football Fans to #BeTheFan
Sep 6, 2013 -
The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos.
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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Sep 3, 2013 -
The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.
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Airbnb’s Hollywood & Vines Crowdsources Short Film
Aug 29, 2013 -
Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie.
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Jack in the Box Goes 'Big' With 606 Seconds of Video
Aug 16, 2013 -
The Vine campaign offers what the brand hopes is more shareable content.
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GE Hosts World's First Science Fair on Vine
Aug 13, 2013 -
The #6SecondScience initiative calls on science and technology enthusiasts to "fit as much science as [they] can into 6 seconds."
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Honda Turns to Vine in One-Day #WantNewCar Sale Promo
Jul 19, 2013 -
The live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos.
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MTV Opts for Instagram, Vine Videos to Announce VMA Nominees
Jul 17, 2013 -
MTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity.
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