Google and Droga5: Tech Innovations Cannot Replace Storytelling

Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from Google and Droga5 said at Advertising Week. Comments

Tweets of the Week: Brands Cracked Up as Facebook Was Down

fbdown Oct 2, 2015 - Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we're calling Dunkin Donuts the winner. Comments

4 Best Practices for Creating a Custom Content Strategy

best-practices Oct 1, 2015 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Comments

Getting the Most from Your Email Content

email-marketing-changes Sep 29, 2015 - Email is a vital tool in distributing content across all channels. Comments

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

tweets-of-the-week-the-bachelor Sep 18, 2015 - The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Comments

Why Periscope Is the Next Big Thing in Social Media

local-innovation Sep 15, 2015 - With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. Comments

Storytelling or Telling Stories? Why Authenticity Rules

open-book Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Comments

Digital Marketing People on the Move: End of Summer Edition

meeting-brainstorm Sep 3, 2015 - This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

Long Live Long-Form: The Hidden Value of Blogs

Knowledge Aug 20, 2015 - Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Comments

Creating Social Influencer Content That Counts

social-data-understand Aug 7, 2015 - Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. Comments

Will Twitter's Backgrounds Contain Ads?

Twitter Money Jul 23, 2015 - On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white space will eventually be ad space. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

5 Surefire Ways to Alienate Your Target Audience (And How to Avoid Them)

marketing-platform Jul 16, 2015 - Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make. Comments

Doritos Moves From 'Mobile-First" to "Mobile-Only"

bowlofdoritos Jul 7, 2015 - Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate. Comments

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

twitter-logo Jun 25, 2015 - "Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-time impact during his ClickZ Live keynote. Comments

Dr Pepper Crosses All Platforms with Social Media Influencers

dr-pepper-can Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Comments

China Set to Star At Cannes Lions

canneslions Jun 19, 2015 - Innovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Comments

Twitter Follows Facebook With Autoplay Videos in Timeline

Twitter Logo Jun 16, 2015 - Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off. Comments

How 10 Beer Brands Rock the Social Media Scene

Pint of beer Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

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