Vine

San Francisco's Golden Gate Bridge from below

Vine Your Way to ClickZ Live San Francisco

Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner will be whisked away to San Francisco for our upcoming event. Comments

Vine's New "Loop Counts" May Cause Video Marketing Deception

vine Jul 2, 2014 - The platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular their videos are. Comments

Foursquare to Charge for Location-Based Data

foursquare-checkin Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable. Comments

Instavid's 1-Year Birthday Sees It Failing to Live Up to the Early Hype

instagramvideo Jun 20, 2014 - As we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digital video space. Comments

Dealing With My Irrational Twitter Disappointment

twitter-bird-blue-on-white Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until then, I'll longingly hold out hope that my Twitter of old will come back to me. Comments

Best Practices for Branded Vine Videos

vine May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos. Comments

WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

lastselfie-big-dk-gorilla-better-web Apr 22, 2014 - The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges. Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

pepsi-max-unbelievable Mar 4, 2014 - The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new weekly content, including one video with 6.1 million views. Comments

Saks Doles Out 6-Second Beauty Tips in #Saksin6

saks-in-6 Feb 28, 2014 - The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Comments

Pizza Hut Seeks Soulmate Via OKCupid

pizza-hut-committogreatness Feb 14, 2014 - The brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it off its feet. Comments

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Metlife Stadium Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

virginactive2 Jan 7, 2014 - Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Comments

Top 20 YouTube & Video Marketing Stories of the Year

GEICO Hump Day Dec 24, 2013 - YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. Comments

Vanity URLs Coming to Twitter's Vine Users December 20

vine Dec 19, 2013 - Verified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Comments

Welch’s Asks Consumers to Pass a Glass

passtheglass-to-dan Dec 9, 2013 - Welch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com. Comments

FedEx Vines for New One Rate Shipping Service

fedex Dec 6, 2013 - FedEx has created holiday-themed videos to get the word out about its new flat rate offering. Comments

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