Marketing News & Expert Advice
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viral
A New ACID Test for Spreadable Campaigns
Sep 10, 2013 - Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Comments
How to Make A Viral Video
May 28, 2013 -
I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one.
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Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]
Nov 30, 2012 -
A catchy tune, offbeat humor, and cartoon characters take over the Internet world.
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Viral Marketing Success Is About Conversations (Not the Number of Hits)
Nov 9, 2011 -
We created a video for a movie that attracted close to 8 million views in five weeks. Consider these winning factors to viral success.
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10 Points for Kickstarting Social Media Marketing in Asia
Nov 11, 2010 -
Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline.
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4 Things To Know When Doing E-mail Acquisition in China
Oct 19, 2010 -
Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns.
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How to Use Social Media: 5 Lessons From the PR World
Sep 30, 2010 -
Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
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Adapt marketing for multiple devices
Sitecore
September 23, 2013
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