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The Idiot’s Guide to Running a Digital Strategy

Jul 2, 2015 - Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Comments

Esurance Finds Authentic In to Same-Sex Marriage Conversation

shutterstock-152124422 Jun 24, 2015 - Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other advocates. Comments

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

caitlyn-jenner-call-me-caitlyn Jun 3, 2015 - Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Comments

YouTube Celebrates 10th Birthday With Memorable Ads With Animals

YouTube logo May 1, 2015 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly, with animals. Comments

The Goldfish Generation: Attention Is the New Currency for Advertisers

emerging-seeding-growth-1 Apr 6, 2015 - Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Comments

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

twizzlers Mar 23, 2015 - The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge"? Comments

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

m-photo-fh2-xbox360-mazdacontest-team-dtf Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz. Comments

The Best Social Media Marketing Campaigns in Indonesia

line-let-s-get-rich-indonesia Mar 3, 2015 - Line, Yamaha, and Oreo lead the way as examples of creative and strong uses of social media for successful campaigns in Indonesia. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

10 Best Social Media Wins of 2014

shutterstock-201617177 Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

shutterstock-203878525 Dec 18, 2014 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Comments

Kevin Bacon Hawks Local Goods in New Ad Generator

kevin-bacon-commercial-generator-2 Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

Benetton and United Nations Aim to UNHATE Women

unhate-screenshot Nov 25, 2014 - United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human rights projects from all over the world. Comments

True Viral Cannot Be Planned

shutterstock-107315543-viral Oct 21, 2014 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses. Comments

What Can Brands Learn From the #ALSIceBucketChallenge?

Mark Zuckerberg does the Ice Bucket Challenge for ALS Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

What the Ice Bucket Challenge Can Teach Us About Engagement

ice-bucket Aug 21, 2014 - The ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement? Comments

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

l-oreal-world-cup Jul 28, 2014 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing? Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

metrics-that-matter Jul 27, 2014 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Tested Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test. Comments

Is Social Automation the Future of Social?

facebook-automation Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these social channels, will be your best approach to social marketing. Comments

Tapping the Power of Arguments

mediation-argument Jun 20, 2014 - If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultivating and curating arguments isn't for everybody, it can break through the clutter better than any... Comments

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