viral

Mark Zuckerberg does the Ice Bucket Challenge for ALS

What Can Brands Learn From the #ALSIceBucketChallenge?

Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

What the Ice Bucket Challenge Can Teach Us About Engagement

ice-bucket Aug 21, 2014 - The ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement? Comments

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

l-oreal-world-cup Jul 28, 2014 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing? Comments

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

metrics-that-matter Jul 27, 2014 - This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Comments

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Tested Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test. Comments

Is Social Automation the Future of Social?

facebook-automation Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these social channels, will be your best approach to social marketing. Comments

Tapping the Power of Arguments

mediation-argument Jun 20, 2014 - If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultivating and curating arguments isn't for everybody, it can break through the clutter better than any... Comments

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

toxic-effect May 29, 2014 - The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for brands and marketers. Comments

Speed of Social Video Sharing Nearly Doubles in Past Year

video-shutterstock-92000435 May 21, 2014 - New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Comments

Subservient Chicken and the Secret to Relaunching Popular Campaigns

subservient-chicken May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments

LinkedIn Expands Business Blogging Platform

linkedin-logo Feb 24, 2014 - If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all users, so that anyone with an account can share their original writing within their networks. Comments

Why We Love Shockvertising

thetingler Feb 3, 2014 - Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Comments

3 Viral Video Lessons From Super Bowl Ads

xmen-instagramtrailer Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments

Inside WestJet's Christmas Marketing Miracle

2013-12-13-1546 Dec 13, 2013 - Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studio m. Comments

Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign

hallmark-duck-dynasty Nov 25, 2013 - Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty. Comments

I Want Our Brand Content to Go Viral; That's a Thing, Right?

content Nov 15, 2013 - Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how to produce it. Guest columnist Paul Hanges shares his tips for solving the viral formula. Comments

A New ACID Test for Spreadable Campaigns

acidtest Sep 10, 2013 - Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Comments

How to Make A Viral Video

tuberank3 May 28, 2013 - I'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Comments

Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]

dumb Nov 30, 2012 - A catchy tune, offbeat humor, and cartoon characters take over the Internet world. Comments

Viral Marketing Success Is About Conversations (Not the Number of Hits)

number4blueman Nov 9, 2011 - We created a video for a movie that attracted close to 8 million views in five weeks. Consider these winning factors to viral success. Comments

10 Points for Kickstarting Social Media Marketing in Asia

socialnetwork Nov 11, 2010 - Brands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Comments

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