Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments
Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments
Feb 11, 2014 - Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate in the workplace. Comments
Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments
Jan 7, 2014 - Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Comments
Mar 27, 2013 - The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Comments
Jan 20, 2012 - Never unleash your new site in Q4 and oh…make sure your site works before launching it! Comments
Sep 26, 2011 - Every check-in at SFO terminal will garner a free gift for three months. Comments
Apr 14, 2011 - Airline creates leaderboard monitors for geo-social engagement with travelers. Comments
Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments
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Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
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