The Digital Arms Race in San Francisco: New speakers, new formats, new events
Conference Coverage

The Digital Arms Race in San Francisco: New speakers, new formats, new even...

8y Mike O'Brien

The Digital Arms Race in San Francisco: New speake...

ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

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Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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10 tips for marketing success on LinkedIn
Asia

10 tips for marketing success on LinkedIn

8y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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Five brands nailing multichannel customer service
Multichannel

Five brands nailing multichannel customer service

8y Mike O'Brien

Five brands nailing multichannel customer service

Multichannel customer service is a must in 2016. Who's doing it best? Read More...

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How UX helped Netflix take over the world
Conference Coverage

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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What Are Some of the Best Practices for Visual Content Marketing?
Marketing

What Are Some of the Best Practices for Visual Content Marketing?

9y Mike O'Brien

What Are Some of the Best Practices for Visual Con...

When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...

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VIDEO: Building an Influential Brand
Media

VIDEO: Building an Influential Brand

10y Yuyu Chen

VIDEO: Building an Influential Brand

In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...

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4 Steps to Help B2B Marketers Become More Mobile
Marketing

4 Steps to Help B2B Marketers Become More Mobile

10y Thomas Mueller

4 Steps to Help B2B Marketers Become More Mobile

A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...

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Airlines Embrace Storytelling and Social in New Campaigns
Marketing

Airlines Embrace Storytelling and Social in New Campaigns

10y Tessa Wegert

Airlines Embrace Storytelling and Social in New Ca...

In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...

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In-Flight Social Network and Google Glass Take Off on Virgin
Social

In-Flight Social Network and Google Glass Take Off on Virgin

10y Lisa Lacy

In-Flight Social Network and Google Glass Take Off...

Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week G...

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Enterprise Social Networks May One Day Replace Email
Social

Enterprise Social Networks May One Day Replace Email

10y Himanshu Sareen

Enterprise Social Networks May One Day Replace Ema...

Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...

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Cultural Commentary Creates Winning Twitter Campaigns
Marketing

Cultural Commentary Creates Winning Twitter Campaigns

10y Tessa Wegert

Cultural Commentary Creates Winning Twitter Campai...

Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...

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Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive
Marketing

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

10y Mary Lisbeth D'Amico

Virgin Active Fitness Brand Urges Slouches to Get ...

Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Read More...

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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Marketing

Virgin Atlantic Delivers Splashes of Red to East Coast Followers

11y Lisa Lacy

Virgin Atlantic Delivers Splashes of Red to East C...

The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Read More...

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Test Before You Launch, Virgin!
Analytics

Test Before You Launch, Virgin!

12y Jack Aaronson

Test Before You Launch, Virgin!

Never unleash your new site in Q4 and oh…make sure your site works before launching it! Read More...

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Virgin America's Loopt Campaign Is Big on Prizes
Marketing

Virgin America's Loopt Campaign Is Big on Prizes

13y Christopher Heine

Virgin America's Loopt Campaign Is Big on Prizes

Every check-in at SFO terminal will garner a free gift for three months. Read More...

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Virgin America's New Terminal Checks In to Foursquare, Facebook
Media

Virgin America's New Terminal Checks In to Foursquare, Facebook

13y Christopher Heine

Virgin America's New Terminal Checks In to Foursqu...

Airline creates leaderboard monitors for geo-social engagement with travelers. Read More...

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Why Social Media Lets David Kick Goliath's Ads
Marketing

Why Social Media Lets David Kick Goliath's Ads

13y Jonathan Shapiro

Why Social Media Lets David Kick Goliath's Ads

It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...

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