Virgin Atlantic

Influence

VIDEO: Building an Influential Brand

Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry. Comments

4 Steps to Help B2B Marketers Become More Mobile

mobile-map-shutterstock-120085516 Aug 27, 2014 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way. Comments

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments

In-Flight Social Network and Google Glass Take Off on Virgin

virgin-america-here-on-biz Feb 13, 2014 - Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week Google Glass trial to aid check-in. Comments

Enterprise Social Networks May One Day Replace Email

social-network-shutterstock-152259065 Feb 11, 2014 - Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate in the workplace. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

virginactive2 Jan 7, 2014 - Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Comments

Virgin Atlantic Delivers Splashes of Red to East Coast Followers

fitfoo-tara Mar 27, 2013 - The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Comments

Test Before You Launch, Virgin!

Jan 20, 2012 - Never unleash your new site in Q4 and oh…make sure your site works before launching it! Comments

Virgin America's Loopt Campaign Is Big on Prizes

virginamerica Sep 26, 2011 - Every check-in at SFO terminal will garner a free gift for three months. Comments

Virgin America's New Terminal Checks In to Foursquare, Facebook

virginleaderboard3 Apr 14, 2011 - Airline creates leaderboard monitors for geo-social engagement with travelers. Comments

Why Social Media Lets David Kick Goliath's Ads

Nov 18, 2010 - It is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Comments

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