Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

Jul 10, 2015 - This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets. Comments

3 Secrets to Branded Mobile App Engagement

mobile-apps Jul 9, 2015 - People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly. Comments

Apple Pay Coming to UK Retail Stores from July

applepay Jun 9, 2015 - Apple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Comments

Apple Is The World's Most Valuable Brand [Study]

Silver Apple logo May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Pizza Hut Takes App Marketing Curbside

pizza-hut-logo Mar 3, 2015 - At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Apple Pay to Revolutionize Digital Payment Solutions

apple-pay Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

itsourtimeapp Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

visa-mastercard Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa... Comments

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

yahoo-olympics2012 Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments

Digital Wallets Beyond the Money

Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments

48 Items That Technology Will Replace This Decade

Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments

Amazon Offers Cheaper Kindle With Ads

kindle-ads Apr 12, 2011 - Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Comments

Protecting Behavioral Marketing

Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments

3 Location-Based Campaigns That Aren't Terrible

Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments

Visa Launches Web-Merchant Crackdown

Aug 14, 2000 - Visa is starting to crack down on Internet merchants. The move threatens the ability of all small web businesses to take credit cards. Visa started identifying "card not present" transactions as Internet or telephone to get real numbers. The next step... Comments

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