Marketing News & Expert Advice
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Visa
Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms
Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa announced a global partnership with Samsung and... Comments
Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Jul 20, 2012 -
Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet.
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Digital Wallets Beyond the Money
Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments
48 Items That Technology Will Replace This Decade
Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
Amazon Offers Cheaper Kindle With Ads
Apr 12, 2011 -
Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device.
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Protecting Behavioral Marketing
Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments
3 Location-Based Campaigns That Aren't Terrible
Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments
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