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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms

visa-mastercard Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa... Comments

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

yahoo-olympics2012 Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments

Digital Wallets Beyond the Money

Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments

48 Items That Technology Will Replace This Decade

Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments

Amazon Offers Cheaper Kindle With Ads

kindle-ads Apr 12, 2011 - Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Comments

Protecting Behavioral Marketing

Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments

3 Location-Based Campaigns That Aren't Terrible

Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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