Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments
Feb 25, 2013 - Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across the globe. MasterCard launched MasterPass, an enhanced version of its mobile wallet PayPass, while Visa... Comments
Jul 20, 2012 - Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Comments
Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments
Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
Apr 12, 2011 - Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Comments
Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments
Sep 24, 2010 - How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Comments
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014