Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments
Nov 12, 2013 - Vindico says video publishers may be playing hide-and-seek with your ads. Comments
Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments
Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments
Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments
Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments
Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments
Jun 15, 2011 - She replaces Liz Ross, who moved to Mediabrands Ventures in January. Comments
Apr 29, 2011 - Plus hires and wins at Organic, Davis Elen, and Connelly Digital. Comments
Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments
Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments
Sep 30, 2010 - Google's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Comments
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Wednesday, July 23, 2014