VivaKi

digital-evolution

Our Smartphones, Ourselves

Jul 29, 2015 - Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access to? Comments

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

kiip-snickers-bm Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments

Sponsored Article: The Case of the Disappearing Video Ad

adtricity Nov 12, 2013 - Vindico says video publishers may be playing hide-and-seek with your ads. Comments

VivaKi Study Highlights Best Ad Models for Tablets

vivaki-tablets Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

DoubleClick Exchange Adds AdMob for In-App Inventory

Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

alyson-hyder Aug 30, 2011 - New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Comments

Barbara Cipolla to Spearhead Growth at Digitas

barbara-cipolla Jun 15, 2011 - She replaces Liz Ross, who moved to Mediabrands Ventures in January. Comments

Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutters

michaelwiley2011 Apr 29, 2011 - Plus hires and wins at Organic, Davis Elen, and Connelly Digital. Comments

Exchange Buyers: Third-Party Data Costs Not Always Justified

target-generic Apr 25, 2011 - First-party data is informing most exchange buys as opposed to third-party data. Comments

Agencies Tool Up for Data-Driven Media Buying

Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments

YouTube Plunges Into Vivaki's Pool

Sep 30, 2010 - Google's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Comments

Hulu to Launch Video Ad Choice September 15

Aug 12, 2010 - Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Comments

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