This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...
View articleOur smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleVindico says video publishers may be playing hide-and-seek with your ads. Read More...
View articleA recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleAddition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...
View articleNew director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Read More...
View articleShe replaces Liz Ross, who moved to Mediabrands Ventures in January. Read More...
View articlePlus hires and wins at Organic, Davis Elen, and Connelly Digital. Read More...
View articleFirst-party data is informing most exchange buys as opposed to third-party data. Read More...
View articleAgencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Read More...
View articleGoogle's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Read More...
View articleHulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Read More...
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