Marketing News & Expert Advice
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Vivaki
VivaKi Study Highlights Best Ad Models for Tablets
Apr 4, 2013 - A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Comments
Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
Comments
VivaKi Pairs with comScore to Push Viewability Metric
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
Comments
DoubleClick Exchange Adds AdMob for In-App Inventory
Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments
Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Aug 30, 2011 -
New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms.
Comments
Barbara Cipolla to Spearhead Growth at Digitas
Jun 15, 2011 -
She replaces Liz Ross, who moved to Mediabrands Ventures in January.
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Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutters
Apr 29, 2011 -
Plus hires and wins at Organic, Davis Elen, and Connelly Digital.
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Exchange Buyers: Third-Party Data Costs Not Always Justified
Apr 25, 2011 -
First-party data is informing most exchange buys as opposed to third-party data.
Comments
Agencies Tool Up for Data-Driven Media Buying
Oct 14, 2010 - Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Comments
YouTube Plunges Into Vivaki's Pool
Sep 30, 2010 - Google's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Comments
Hulu to Launch Video Ad Choice September 15
Aug 12, 2010 - Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Comments
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