The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
Media

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes soc...

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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Our Smartphones, Ourselves
Media

Our Smartphones, Ourselves

9y Joe Laszlo

Our Smartphones, Ourselves

Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...

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"Moments" Company Kiip Partners With Publicis Groupe's VivaKi
Media

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

10y Mary Lisbeth D'Amico

"Moments" Company Kiip Partners With Publicis Grou...

The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...

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Sponsored Article: The Case of the Disappearing Video Ad
Media

Sponsored Article: The Case of the Disappearing Video Ad

10y Team ClickZ

Sponsored Article: The Case of the Disappearing Vi...

Vindico says video publishers may be playing hide-and-seek with your ads. Read More...

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VivaKi Study Highlights Best Ad Models for Tablets
Media

VivaKi Study Highlights Best Ad Models for Tablets

11y James Dohnert

VivaKi Study Highlights Best Ad Models for Tablets

A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...

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Viewability and Online GRP Metrics Gain Traction
Media

Viewability and Online GRP Metrics Gain Traction

12y Kate Kaye

Viewability and Online GRP Metrics Gain Traction

As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...

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VivaKi Pairs with comScore to Push Viewability Metric
Ad Industry Metrics

VivaKi Pairs with comScore to Push Viewability Metric

12y Susan Kuchinskas

VivaKi Pairs with comScore to Push Viewability Met...

VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...

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DoubleClick Exchange Adds AdMob for In-App Inventory
Display Advertising

DoubleClick Exchange Adds AdMob for In-App Inventory

12y Kate Kaye

DoubleClick Exchange Adds AdMob for In-App Invento...

Addition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...

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Vivaki Applies Smelling Salts to Drowsy Ventures Unit
Marketing

Vivaki Applies Smelling Salts to Drowsy Ventures Unit

13y Zachary Rodgers

Vivaki Applies Smelling Salts to Drowsy Ventures U...

New director Alyson Hyder plans to go deeper in core areas of social, mobile, video, and data platforms. Read More...

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Barbara Cipolla to Spearhead Growth at Digitas
Media

Barbara Cipolla to Spearhead Growth at Digitas

13y Susan Kuchinskas

Barbara Cipolla to Spearhead Growth at Digitas

She replaces Liz Ross, who moved to Mediabrands Ventures in January. Read More...

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Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutters
Marketing

Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutter...

13y Amara Mastronardi

Agency News: Vivaki's Social Chief; Troy Kelley to...

Plus hires and wins at Organic, Davis Elen, and Connelly Digital. Read More...

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Exchange Buyers: Third-Party Data Costs Not Always Justified
Media

Exchange Buyers: Third-Party Data Costs Not Always Justified

13y Jack Marshall

Exchange Buyers: Third-Party Data Costs Not Always...

First-party data is informing most exchange buys as opposed to third-party data. Read More...

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Agencies Tool Up for Data-Driven Media Buying
Display Advertising

Agencies Tool Up for Data-Driven Media Buying

14y Jack Marshall

Agencies Tool Up for Data-Driven Media Buying

Agencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Read More...

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YouTube Plunges Into Vivaki's Pool
Media

YouTube Plunges Into Vivaki's Pool

14y Jack Marshall

YouTube Plunges Into Vivaki's Pool

Google's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Read More...

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Hulu to Launch Video Ad Choice September 15
Media

Hulu to Launch Video Ad Choice September 15

14y Jack Marshall

Hulu to Launch Video Ad Choice September 15

Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Read More...

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