From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

9m Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

View article
Top 10 marketing trends to watch for in 2020
Digital Marketing

Top 10 marketing trends to watch for in 2020

4y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

View article
Promises and pitfalls of voice technology in marketing
Disruptive MarTech

Promises and pitfalls of voice technology in marketing

4y Yulia Ryzhikh

Promises and pitfalls of voice technology in marke...

CMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the ind...

View article
Get the latest analysis and reports delivered to your inbox daily
Customer experience trends to watch out for in 2020
Digital Marketing

Customer experience trends to watch out for in 2020

4y Mahir Prasad

Customer experience trends to watch out for in 202...

OpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...

View article
Voice interaction use depends on how old you are, says new report
Disruptive MarTech

Voice interaction use depends on how old you are, says new report

4y Barry Levine

Voice interaction use depends on how old you are, ...

64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...

View article
Voice search ascending: Three areas that require your attention right now
Digital Marketing

Voice search ascending: Three areas that require your attention right now

4y Bart Bartolozzi

Voice search ascending: Three areas that require y...

Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future. Read More...

View article
Voice technology: Why Adobe says marketers should focus on user design
Design

Voice technology: Why Adobe says marketers should focus on user design

5y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

View article
What AI has in store for marketers in 2019: Impact across 3 specific industries
Industry Developments

What AI has in store for marketers in 2019: Impact across 3 specific indust...

5y Sean Brady

What AI has in store for marketers in 2019: Impact...

Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...

View article
Creating a voice search experience for your brand
Voice

Creating a voice search experience for your brand

5y Emily Alford

Creating a voice search experience for your brand

Gartner predicts that by 2020, voice search will account for 30% of all web-browsing. Preparing your brand for this unprecedented rise in voice search...

View article
Is your business ready for the top search trends of 2019?
Search

Is your business ready for the top search trends of 2019?

5y Emily Alford

Is your business ready for the top search trends o...

“In the next 12-18 months, what are the five biggest challenges/opportunities you see for the search industry?” Responses + insights on that question....

View article
From AI to personalization: Here are 2019’s biggest search trends
Search

From AI to personalization: Here are 2019’s biggest search trends

5y Emily Alford

From AI to personalization: Here are 2019’s bigges...

Survey results reveal the top search trends 2019 looks to have in store for marketers. Here are the top five, along with tips for how to handle them. ...

View article
What artificial intelligence means for 1-800-Flowers this Valentine's Day
AI & Automation

What artificial intelligence means for 1-800-Flowers this Valentine's Day

5y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

View article
Predictions for mobile in 2019: Top 8 trends to watch this year
Mobile

Predictions for mobile in 2019: Top 8 trends to watch this year

5y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

View article
Voice commerce 2019: Will this be the year it catches up to voice search?
Voice

Voice commerce 2019: Will this be the year it catches up to voice search?

5y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

View article
Voice engine optimization: It's easier than you realize
Search

Voice engine optimization: It's easier than you realize

5y Emily Alford

Voice engine optimization: It's easier than you re...

More customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...

View article
Highlight Reel: Transformation of Search Summit
Search

Highlight Reel: Transformation of Search Summit

6y Kimberly Collins

Highlight Reel: Transformation of Search Summit

Featured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and ses...

View article
For ecommerce brands, the race is on for top spots in voice search
Ecommerce

For ecommerce brands, the race is on for top spots in voice search

6y Emily Alford

For ecommerce brands, the race is on for top spots...

Smart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...

View article
Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand
Industry Developments

Why Siri—not the new iPhones—will decide whether Apple stays a dominant bra...

6y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

View article
Alexa, what's for dinner?: Why Campbell's is doubling down on voice
AI & Automation

Alexa, what's for dinner?: Why Campbell's is doubling down on voice

6y Mike O'Brien

Alexa, what's for dinner?: Why Campbell's is doubl...

Sharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...

View article
The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing
Search

The Transformation of Search Summit: Strategy and tactics to harness the ne...

6y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

View article
Analysis of Mary Meeker’s internet trends report 2018 - part 1
Analyzing Customer Data

Analysis of Mary Meeker’s internet trends report 2018 - part 1

6y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

View article
What's your Alexa strategy?: Smart speakers and their role in the customer journey
AI & Automation

What's your Alexa strategy?: Smart speakers and their role in the customer ...

6y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

View article
Google, Amazon and the relationship between paid search and ecommerce
Search

Google, Amazon and the relationship between paid search and ecommerce

6y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

View article
How 4 travel brands are using AI for a better experience
AI & Automation

How 4 travel brands are using AI for a better experience

6y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

View article
What's your Amazon strategy? The evolution of ecommerce
Data insights

What's your Amazon strategy? The evolution of ecommerce

7y Mike O'Brien

What's your Amazon strategy? The evolution of ecom...

Amazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...

View article
How the rise of gatekeepers is disrupting the travel industry - and what to do about it
Strategy

How the rise of gatekeepers is disrupting the travel industry - and what to...

7y Rebecca Sentance

How the rise of gatekeepers is disrupting the trav...

The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...

View article
What does voice search mean for your local SEO strategy?
Ecommerce

What does voice search mean for your local SEO strategy?

7y Chris Camps

What does voice search mean for your local SEO str...

The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and h...

View article