Marketing News & Expert Advice
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Volkswagen
Volkswagen Collects Fan GIFs in Kraftwerk Giveaway
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
VW's 'Bark Side' Ad Loses Social Momentum
Social activity involving the video dropped, but the video still had lots of views.
Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.
Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil.
Why Millennials Are Bored With Sexy Cars
How digital tech is turning American car culture upside down.
VW Uses Augmented Reality to Re-introduce Beetle to Canada
An ambitious fusion of augmented reality with giant billboards.
Greenpeace Targets VW With Mini-Vader Ad Spoof
Turns hit Super Bowl campaign against the auto maker.
The Blurring Borders of Latinos and Sports
Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams.
Likeable Versus Memorable?
Consider one Super Bowl superstar TV advertiser who squandered an online opportunity.
The Four Levels of Super Bowl Cross-Media Success
Which level of expected and intended consumer engagement is your brand in?
VW's Unusual Super Bowl Web Strategy: Move On
Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos.
SNL's Hader Brings Absurd Laughs to New VW Videos
A new take on the classic "walk around" car commercial format.
Strikin' It Rich - The Mobile Rich Media Revolution
Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video.
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