Marketing News & Expert Advice

Volkswagen

Driving Mobile Advertising for Automotive Brands

Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments

Douglas Quenqua | Strategies

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

Dec 12, 2011 - Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Comments

Joan Voight | Automotive

Why Millennials Are Bored With Sexy Cars

Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

Douglas Quenqua | Strategies

VW Uses Augmented Reality to Re-introduce Beetle to Canada

Oct 25, 2011 - An ambitious fusion of augmented reality with giant billboards. Comments

Jack Marshall | Video

Greenpeace Targets VW With Mini-Vader Ad Spoof

Jun 28, 2011 - Turns hit Super Bowl campaign against the auto maker. Comments

Gustavo Razzetti | Marketing to Latinos

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Gary Stein | Strategies

Likeable Versus Memorable?

Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments

Tessa Wegert | Media Buying

The Four Levels of Super Bowl Cross-Media Success

Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments

Ken Liebeskind | Video

VW's Unusual Super Bowl Web Strategy: Move On

Feb 3, 2011 - Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Comments

Ken Liebeskind | Automotive

SNL's Hader Brings Absurd Laughs to New VW Videos

Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments

Jeremy Lockhorn | Strategies

Strikin' It Rich - The Mobile Rich Media Revolution

Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments

Melanie White | Strategies

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

Greg Jarboe | Media Buying

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

Lisa Lacy | Media Buying

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