Marketing News & Expert Advice
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Volkswagen
SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments
Why Millennials Are Bored With Sexy Cars
Dec 12, 2011 -
How digital tech is turning American car culture upside down.
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VW Uses Augmented Reality to Re-introduce Beetle to Canada
Oct 25, 2011 -
An ambitious fusion of augmented reality with giant billboards.
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Greenpeace Targets VW With Mini-Vader Ad Spoof
Jun 28, 2011 -
Turns hit Super Bowl campaign against the auto maker.
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The Blurring Borders of Latinos and Sports
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Likeable Versus Memorable?
Feb 11, 2011 - Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Comments
The Four Levels of Super Bowl Cross-Media Success
Feb 10, 2011 - Which level of expected and intended consumer engagement is your brand in? Comments
VW's Unusual Super Bowl Web Strategy: Move On
Feb 3, 2011 -
Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos.
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SNL's Hader Brings Absurd Laughs to New VW Videos
Jan 20, 2011 -
A new take on the classic "walk around" car commercial format.
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Strikin' It Rich - The Mobile Rich Media Revolution
Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments
Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game
Feb 4, 2013 -
Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube...
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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5 Things Auto Brands Can Teach You About Marketing Online
Nov 15, 2012 -
You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road.
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Reckitt Benckiser Shares Digital Plans for China
Sep 18, 2012 -
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
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VW of America Highlights Owner Stories on Facebook
Sep 17, 2012 -
Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook.
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Volkswagen Collects Fan GIFs in Kraftwerk Giveaway
Mar 14, 2012 -
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
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VW's 'Bark Side' Ad Loses Social Momentum
Feb 3, 2012 -
Social activity involving the video dropped, but the video still had lots of views.
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Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.
Dec 12, 2011 -
Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil.
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