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Creativity and Connection

Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital marketing industry? Comments

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

activa Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers capitalize on this? Comments

VW Takes Over World Cup in Gooooooolf Campaign

vw-gooolf Jun 18, 2014 - The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Comments

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

ad-blitz-youtube Feb 3, 2014 - Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Comments

Which Ads Won Super Bowl XXVIII?

superbowl2014 Feb 3, 2014 - A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and which used interesting and creative strategies. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Driving Mobile Advertising for Automotive Brands

Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

talkingshoes Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

budweiser-name-the-newest-clydesdale-foal Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

ClickZ's Live Super Bowl XLVII Coverage

toyota-super-bowl-2013 Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

5 Things Auto Brands Can Teach You About Marketing Online

vw-facebook Nov 15, 2012 - You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Comments

Reckitt Benckiser Shares Digital Plans for China

jacobtang-300x246 Sep 18, 2012 - A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Comments

VW of America Highlights Owner Stories on Facebook

vw-keys-facebook Sep 17, 2012 - Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Comments

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

kraftwerk-title Mar 14, 2012 - VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Comments

VW's 'Bark Side' Ad Loses Social Momentum

vw-barkside Feb 3, 2012 - Social activity involving the video dropped, but the video still had lots of views. Comments

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

lars-bastholm Dec 12, 2011 - Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Comments

Why Millennials Are Bored With Sexy Cars

yaris-joan-auto Dec 12, 2011 - How digital tech is turning American car culture upside down. Comments

VW Uses Augmented Reality to Re-introduce Beetle to Canada

vw-toronto-canada-augmented Oct 25, 2011 - An ambitious fusion of augmented reality with giant billboards. Comments

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