ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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How to use emotions to create viral, shareable video content

How to use emotions to create viral, shareable video content

8y Sophie Loras

How to use emotions to create viral, shareable vid...

What makes great video content and how can brands ensure it reaches the right audience? Read More...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

8y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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Twitter 101: ClickZ attends Flight School

Twitter 101: ClickZ attends Flight School

8y Mike O'Brien

Twitter 101: ClickZ attends Flight School

Originally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...

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Which 'Consumer Electronics' are stealing the 'Show?'

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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How to come back from venomous virality

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Multicultural Marketing to Become Mainstream in a Millennial World

Multicultural Marketing to Become Mainstream in a Millennial World

9y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

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Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

9y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

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3 Secrets to Branded Mobile App Engagement

3 Secrets to Branded Mobile App Engagement

9y Tessa Wegert

3 Secrets to Branded Mobile App Engagement

People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...

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Digital Marketing People on the Move: June 2015 Roundup

Digital Marketing People on the Move: June 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Spotlight On: Tribal Worldwide's Rich Guest

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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Creativity and Connection

Creativity and Connection

10y Kevin Lee

Creativity and Connection

While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...

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Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

10y Greg Jarboe

Pop Princess Defeats Pint-Sized Darth Vader in Vid...

Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...

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VW Takes Over World Cup in Gooooooolf Campaign

VW Takes Over World Cup in Gooooooolf Campaign

10y Lisa Lacy

VW Takes Over World Cup in Gooooooolf Campaign

The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...

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Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

10y Greg Jarboe

Which Commercials Scored in YouTube's Super Bowl 2...

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...

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Which Ads Won Super Bowl XXVIII?

Which Ads Won Super Bowl XXVIII?

10y Guest

Which Ads Won Super Bowl XXVIII?

A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...

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ClickZ’s Super Bowl XLVIII Ad Pregame Show

ClickZ’s Super Bowl XLVIII Ad Pregame Show

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

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ClickZ’s Super Bowl XLVIII Ad Preview

ClickZ’s Super Bowl XLVIII Ad Preview

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

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Driving Mobile Advertising for Automotive Brands

Driving Mobile Advertising for Automotive Brands

11y Guest

Driving Mobile Advertising for Automotive Brands

Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...

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SXSW 2013: Talking Shoes and Road Trip Smileage With Google

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

11y Melanie White

SXSW 2013: Talking Shoes and Road Trip Smileage Wi...

Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...

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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

11y Greg Jarboe

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Win...

Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...

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ClickZ's Live Super Bowl XLVII Coverage

ClickZ's Live Super Bowl XLVII Coverage

11y Lisa Lacy

ClickZ's Live Super Bowl XLVII Coverage

Check here for data and analysis as commercials air throughout the game. Read More...

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ClickZ's Super Bowl XLVII Preview

ClickZ's Super Bowl XLVII Preview

11y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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Super Bowl Ads 2012: Winners and Losers

Super Bowl Ads 2012: Winners and Losers

11y Anna Maria Virzi

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...

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5 Things Auto Brands Can Teach You About Marketing Online

5 Things Auto Brands Can Teach You About Marketing Online

11y Tessa Wegert

5 Things Auto Brands Can Teach You About Marketing...

You can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...

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Reckitt Benckiser Shares Digital Plans for China

Reckitt Benckiser Shares Digital Plans for China

12y Adaline Lau

Reckitt Benckiser Shares Digital Plans for China

A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...

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VW of America Highlights Owner Stories on Facebook

VW of America Highlights Owner Stories on Facebook

12y Susan Kuchinskas

VW of America Highlights Owner Stories on Facebook

Today, Volkswagen of America launched a new brand campaign and site that's fueled by Facebook. Read More...

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