Marketing News & Expert Advice

Wal-Mart

Inside Walmart Canada's Multi-Channel Pub Strategy

Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Christopher Heine | Mobile

Walmart Buys Mobile Developer Small Society

Jan 4, 2012 - Retailer's @WalmartLabs initiative continues to expand. Comments

ClickZ News Staff | Strategies

Execs & Accounts: IAB, New Media Strategies, iCrossing

Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments

Christopher Heine | Social Media

Facebook's NY Expansion Includes Ad Talent

Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments

Dave Evans | Social Media

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Dave Evans | Social Media

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

Christopher Heine | Social Media

Walmart Buys Ad Targeting Firm OneRiot

Sep 14, 2011 - Big box retailer's @WalmartLabs unit invests in digital marketing. Comments

Christopher Heine | Strategies

Five Digital Shops in the Heartland

Jul 11, 2011 - Interactive agencies ply their crafts between the coasts. Comments

Christopher Heine | Social Media

Wal-Mart Buys Kosmix, Looks to Social Commerce Future

Apr 18, 2011 - Retailing giant acquires platform that focuses on social media data. Comments

Cathy Halligan | Social Commerce

SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat

Mar 1, 2011 - Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Comments

Bryan Eisenberg | ROI Marketing

Does Your Search Strategy Depend On Customers' Memory?

Dec 17, 2010 - Are you ensuring that your search strategy offline and online, internal and external, is available when your customers are searching in the future? Comments

Jessica Lee | Search Marketing

Walmart Outpacing All Brands in Google Product Listing Ads

Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

Matt Kapko | Mobile

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

May 24, 2013 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process. Comments

Jennifer Slegg | Social Media

Pinterest Introduces Rich Pins for Better Brand Collaboration

May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

Janice Diner | Social Commerce

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Miranda Miller | Social Commerce

Black Friday E-Commerce Sales Reach Over $1 Billion Record

Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Susan Kuchinskas | Social Media

Wishpond Powers Social Media for Walmart Carrier Classic

Nov 8, 2012 - Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 10 million viewers on ESPN last year, thanks in part to heavy use of traditional media to advertise... Comments

Janice Diner | Social Commerce

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

Jobs

SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
Search Analyst
Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...

Accreditations:

Incisive Media - AOP Digital Publisher of the Year 2010 & 2013

Wal-Mart

MOST READ

COMMENTS

UPCOMING EVENTS

WEBINARS

White Papers

Jobs