Wal-Mart

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Amazon and Google: Friends, Enemies or Frenemies?

Sep 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

What Does Net Neutrality Mean for Video Advertising?

online-video-1 Aug 26, 2014 - During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affect the video advertising market? Comments

How Persuasive Are Your Product Pages?

persuasive--pages-3 Apr 1, 2014 - By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing. Comments

Use Niche Marketing to Build Big Profits with CRM

niche-market Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Walmart Outpacing All Brands in Google Product Listing Ads

google-pla-expander-open Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

walmart May 24, 2013 - Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process. Comments

Pinterest Introduces Rich Pins for Better Brand Collaboration

pinterest-rich-pins May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

samsungfridge Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Wishpond Powers Social Media for Walmart Carrier Classic

wishpond Nov 8, 2012 - Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 10 million viewers on ESPN last year, thanks in part to heavy use of traditional media to advertise... Comments

Shopping Is Social

Mar 14, 2012 - Facebook social commerce should be a social shopping experience. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

Walmart Taps Neil Ashe to Lead E-Commerce Globally

neil-ashe Jan 17, 2012 - Former prez of CBS Interactive will help retailer build its online business. Comments

Walmart Buys Mobile Developer Small Society

Jan 4, 2012 - Retailer's @WalmartLabs initiative continues to expand. Comments

Execs & Accounts: IAB, New Media Strategies, iCrossing

Dec 21, 2011 - IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer. Comments

Facebook's NY Expansion Includes Ad Talent

Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments

Social Media Marketing and Consumer Retail: It's About More Than Ads

Nov 9, 2011 - Look at the commitment that Walmart is making. Comments

Mobile Social: The Importance of Being There

Sep 28, 2011 - As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Comments

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