Warner Bros.

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Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments

Building Commerce Around Your Facebook Community

May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments

F-Commerce, the Arrival of the Facebook Consumer

May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments

Warner Bros. Turns to Facebook For Movie Rentals

batman Mar 8, 2011 - "Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Comments

Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers

papajohns-pizza Mar 2, 2011 - A look at the brands that ran Promoted Trends February 14 through February 28. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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