Jun 6, 2013 - Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio. Comments
May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments
May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments
Mar 8, 2011 - "Batman: The Dark Knight" becomes first rental on the social site, revealing Hollywood's hopes of monetizing the digital space. Comments
Mar 2, 2011 - A look at the brands that ran Promoted Trends February 14 through February 28. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT