Website optimization

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content. Comments

Parallax Scrolling and SEO: What You Should Know Before Designing a Website

11nov14-parallax-scrolling-navneet-nike-parralax-pic Nov 18, 2014 - Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. Comments

Localization Is the Key to Going Global

globalization-localization-shutterstock-154841003 Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels. Comments

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

SEO in 2014 Jul 23, 2014 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy. Comments

SEO Number Crunching – 5 Great Excel Features

spreadsheet-excel Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance data. Comments

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

shutterstock-135416996 Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they need to think outside the box about what they could do in their digital spaces? Comments

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

oraclelogo Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments

More Tactics to Improve Landing Page Conversion Rate in China

china May 14, 2014 - In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Comments

7 Tools for Creating a Conversion-Optimized Mobile Website

mobilewebsite Feb 4, 2014 - These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Comments

VIDEO: Sparkline on 2014 Analytics Trends in APAC

analytics-framework Jan 16, 2014 - Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Comments

Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface

Twitter Mobile Jan 14, 2014 - Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Comments

How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

shopping-online-ecommerce Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

3 Digital Marketing Trends to Watch Out For in 2014

2013-to-2014-year-in-review Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments

2 Steps to Building Trust with Your Homepage

trusted-brand Dec 10, 2013 - Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust you. How do you make the best possible first impression? Comments

Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com

microsoft-canada-devices-and-services Oct 23, 2013 - Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require in a transition to responsive design. Comments

With Website Optimization, There is No Such Thing as Perfect

Website Quality Oct 3, 2013 - Don't let a year go by without engaging your customers. Waiting on the perfect technology means lost opportunity. Comments

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