Weibo

weibo-logo-international

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

chinese-new-year-hongbao Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Comments

AIA Launches Start-Up Accelerator Course in Hong Kong

startups-lightbulbs-waters-0814 Dec 23, 2014 - Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Comments

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

2dec14-coca-cola-eyeka-campaign-video-pic Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

True Viral Cannot Be Planned

shutterstock-107315543-viral Oct 21, 2014 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses. Comments

E-Commerce in China: Alibaba Is Just the Beginning

03oct14-andy-radovic-shutterstock-149807798 Oct 5, 2014 - Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming out of China. Comments

The Anatomy of a Retail App

elisa-harca-red-ant-mobile-commerce Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Mobile Industry Trends Revealed at GMIC 2014

mobile-map-shutterstock-120085516 May 18, 2014 - The recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Comments

10 Ways to Localize Digital Marketing in China

china Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

WeChat or Weibo for Luxury Brands? [Video]

kerloonheadshot1 Jun 14, 2013 - Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Comments

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

cokefeatured1 May 30, 2013 - Insights on how the global campaign has been adapted to the China market. Comments

Weibo: China's 'Twitter on Steroids'

weibologinfeatured Apr 10, 2013 - What it is, how it works, and why it matters for marketers. Comments

Digital Engagement in China - Social Gets Serious [Infographic]

redant Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments

Don't Let Social Media Scare You Away!

wechat1 Mar 4, 2013 - Let me explain the differences between Weibo and WeChat from a marketer's perspective. Comments

Weibo Marketing and Social Analytics Rule in July

julypopularcolumnsfeatured Dec 21, 2012 - In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Comments

Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce

leejeanseddie Nov 14, 2012 - The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Comments

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

clickzconnectfeatured Aug 1, 2012 - Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...