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The Anatomy of a Retail App

Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Mobile Industry Trends Revealed at GMIC 2014

mobile-map-shutterstock-120085516 May 18, 2014 - The recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Comments

10 Ways to Localize Digital Marketing in China

china Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

WeChat or Weibo for Luxury Brands? [Video]

kerloonheadshot1 Jun 14, 2013 - Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Comments

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

cokefeatured1 May 30, 2013 - Insights on how the global campaign has been adapted to the China market. Comments

Weibo: China's 'Twitter on Steroids'

weibologinfeatured Apr 10, 2013 - What it is, how it works, and why it matters for marketers. Comments

Digital Engagement in China - Social Gets Serious [Infographic]

redant Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments

Don't Let Social Media Scare You Away!

wechat1 Mar 4, 2013 - Let me explain the differences between Weibo and WeChat from a marketer's perspective. Comments

Weibo Marketing and Social Analytics Rule in July

julypopularcolumnsfeatured Dec 21, 2012 - In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Comments

Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce

leejeanseddie Nov 14, 2012 - The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Comments

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

clickzconnectfeatured Aug 1, 2012 - Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM. Comments

Is Weibo Marketing Really Low Cost?

weibo Jul 17, 2012 - A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Comments

Q&A: Big Data, Mobile, and Weibo Analytics

Jun 21, 2012 - Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Comments

Social Media Opportunities Under China's Real Identity Weibo

weibofeatured Mar 9, 2012 - Here's how the new policy change will impact marketers. Comments

Weibo Marketing: What More to Be Done?

weibo-lin Mar 7, 2012 - Consider these three ways to bring your Weibo marketing in China to the next level. Comments

The Jeremy Lin-ernet Effect and Social Media

linsanity Feb 15, 2012 - A basketball player's underdog story is the "dunk heard around the world" on social networks. Comments

Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

zombie Sep 16, 2011 - How are you measuring effectiveness for Weibo campaigns? Comments

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

weibo3 May 25, 2011 - Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Comments

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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