Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce & Sales Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Beyond Facebook: social media marketing opportunities in China and Japan

Beyond Facebook: social media marketing opportunities in China and Japan

8y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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How Moleskine is building a loyal customer base in China one experience at a time

How Moleskine is building a loyal customer base in China one experience at a time

8y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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What the West can learn from China about chatbot marketing

What the West can learn from China about chatbot marketing

8y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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How to create great earned social media campaigns for China

How to create great earned social media campaigns for China

8y Joseph Tsang

How to create great earned social media campaigns ...

Three clever social media campaigns in China work hard on earned media to help them go viral. Read More...

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How to build a brand for the people

How to build a brand for the people

8y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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How brands promoted themselves in the lead up to Alibaba's Singles Day

How brands promoted themselves in the lead up to Alibaba's Singles Day

8y Elisa Harca

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

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Brand humanity: how to advertise relevance

Brand humanity: how to advertise relevance

8y Joseph Tsang

Brand humanity: how to advertise relevance

Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...

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Content Marketing for China's Social Commerce World

Content Marketing for China's Social Commerce World

9y Gordon Choi

Content Marketing for China's Social Commerce Worl...

In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...

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How Agencies Are Evolving into Strategic Advisors in China

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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The Rise and Rise of WeChat

The Rise and Rise of WeChat

9y Elisa Harca

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

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Tencent Opens WeChat Moments to All Advertisers

Tencent Opens WeChat Moments to All Advertisers

9y Sophie Loras

Tencent Opens WeChat Moments to All Advertisers

Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...

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In a Converging World, Look to Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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VIDEO: Defining Brand DNA at Peninsula Hotels

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

9y Sophie Loras

How Brands Rode Out Uniqlo's Sex Tape Scandal on W...

Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...

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Releasing the Power of Real-Time Marketing in China

Releasing the Power of Real-Time Marketing in China

9y Oni Zhang

Releasing the Power of Real-Time Marketing in Chin...

Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Read More...

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Why Weibo Still has a Role to Play for Brands

Why Weibo Still has a Role to Play for Brands

9y Chris Baker

Why Weibo Still has a Role to Play for Brands

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...

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Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich Joins Tmall to Tap Chinese Fans

9y Sophie Loras

Bayern Munich Joins Tmall to Tap Chinese Fans

Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...

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Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

9y Sophie Loras

Apple's Tim Cook Becomes Latest Celebrity to Join ...

Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...

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British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

9y Sophie Loras

British Attractions Given Mandarin Makeovers to Lu...

The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Read More...

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Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

9y Sophie Loras

Weibo Boosts User Numbers With Chinese New Year Ca...

Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...

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AIA Launches Start-Up Accelerator Course in Hong Kong

AIA Launches Start-Up Accelerator Course in Hong Kong

9y Sophie Loras

AIA Launches Start-Up Accelerator Course in Hong K...

Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...

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Coca-Cola China Partners With eYeka for Creative Crowdsourcing

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

9y Sophie Loras

Coca-Cola China Partners With eYeka for Creative C...

Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Read More...

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Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

9y Elisa Harca

Software, Social Media, and E-Commerce: The Digita...

Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...

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True Viral Cannot Be Planned

True Viral Cannot Be Planned

9y Charlie Wang

True Viral Cannot Be Planned

As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...

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E-Commerce in China: Alibaba Is Just the Beginning

E-Commerce in China: Alibaba Is Just the Beginning

9y Andy Radovic

E-Commerce in China: Alibaba Is Just the Beginning

Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming...

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The Anatomy of a Retail App

The Anatomy of a Retail App

10y Elisa Harca

The Anatomy of a Retail App

Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile pres...

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