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WeChat or Weibo for Luxury Brands? [Video]

Adaline Lau  |  Social Media

Jun 14, 2013 - Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Comments

Louise Au  |  Social Media

Weibo Marketing: What More to Be Done?

weibo-lin Mar 7, 2012 - Consider these three ways to bring your Weibo marketing in China to the next level. Comments

Michael Zung  |  Social Media

The Jeremy Lin-ernet Effect and Social Media

linsanity Feb 15, 2012 - A basketball player's underdog story is the "dunk heard around the world" on social networks. Comments

Eddie Choi  |  Social Media

Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

zombie Sep 16, 2011 - How are you measuring effectiveness for Weibo campaigns? Comments

Rudi Leung  |  Social Media

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

weibo3 May 25, 2011 - Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Comments

James Wu  |  Media Planning

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

Adaline Lau  |  Social Media

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

cokefeatured1 May 30, 2013 - Insights on how the global campaign has been adapted to the China market. Comments

Elisa Harca  |  Social Media

Weibo: China's 'Twitter on Steroids'

weibologinfeatured Apr 10, 2013 - What it is, how it works, and why it matters for marketers. Comments

Elisa Harca  |  Social Media

Digital Engagement in China - Social Gets Serious [Infographic]

redant Mar 22, 2013 - Successful digital engagement in China comes down to five key points. Comments

Karen Ho  |  Social Media

Don't Let Social Media Scare You Away!

wechat1 Mar 4, 2013 - Let me explain the differences between Weibo and WeChat from a marketer's perspective. Comments

Adaline Lau  |  Analyzing Customer Data

Weibo Marketing and Social Analytics Rule in July

julypopularcolumnsfeatured Dec 21, 2012 - In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Comments

Adaline Lau  |  Mobile

Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce

leejeanseddie Nov 14, 2012 - The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Comments

Alvin Wang Graylin  |  Social Media

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

clickzconnectfeatured Aug 1, 2012 - Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM. Comments

Louise Au  |  Social Media

Is Weibo Marketing Really Low Cost?

weibo Jul 17, 2012 - A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Comments

Adaline Lau  |  Analyzing Customer Data

Q&A: Big Data, Mobile, and Weibo Analytics

Jun 21, 2012 - Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Comments

Gordon Choi  |  Social Media

Social Media Opportunities Under China's Real Identity Weibo

weibofeatured Mar 9, 2012 - Here's how the new policy change will impact marketers. Comments

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