Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments
May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments
Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments
Mar 6, 2013 - The campaign includes a microsite and credit report promo. Comments
Jun 20, 2011 - Geo-social app now has 10 million users. Comments
Jan 19, 2011 - Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET