A Three-Letter Word Called WOM

May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments

Social Networking: No Longer a Niche Market

wakeup Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.