WOM

wom

A Three-Letter Word Called WOM

May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments

Social Networking: No Longer a Niche Market

wakeup Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

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