May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments
Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments
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To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.