Marketing News & Expert Advice
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WOM
A Three-Letter Word Called WOM
May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments
Social Networking: No Longer a Niche Market
Dec 28, 2010 -
Marketers that still consider social networking a niche market - it's time to wake up and face the data.
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