Jan 9, 2014 - Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. Comments
Nov 22, 2013 - Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand. Comments
Oct 7, 2013 - Shelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social place to hang for 'women ambassadors' in marketing. Comments
Sep 24, 2013 - As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Comments
May 14, 2013 - This week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an online campaign timed to coincide with National Women's Health Week (May 12-18) that urges women to... Comments
Jan 23, 2013 - A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT